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- Tasks: Lead marketing campaigns for B2B financial services targeting insurance and banking sectors.
- Company: Join a dynamic consultancy focused on innovative financial solutions.
- Benefits: Enjoy strong career development, a supportive team, and a hybrid work model.
- Why this job: Make an impact with creative campaigns while growing your skills in a collaborative environment.
- Qualifications: 10-15 years in B2B marketing with a focus on global insurance and banking clients.
- Other info: Work 3 days in the office at our London HQ.
The predicted salary is between 72000 - 108000 £ per year.
A B2B financial services consultancy is seeking a Marketing Director to design and implement marketing campaigns targeted towards insurance and banking providers. Experience of designing and implementing campaigns targeting global insurance companies and/or banking clients is essential.
Responsibilities:
- Support key stakeholders with a European and UK marketing strategy.
- Lead marketing efforts within the market creating personalised marketing campaigns to drive upsell and cross-sell opportunities.
- Plan, create, and execute field sales activities and events for the region to move qualified leads through the pipeline.
- Plan and execute integrated campaigns across multiple channels, including content, digital marketing (social media, SEO), events, webinars, and analyst interactions, to enhance brand awareness and generate demand.
- Develop a content strategy and editorial calendar to create multifunctional content.
- Drive innovation in marketing techniques and approaches.
- Translate sales objectives into marketing objectives and develop project plans for marketing support.
- Lead cross-functional project management, including communications.
- Identify internal and external resources for strategic account marketing execution.
- Execute marketing programmes on behalf of sales and provide guidance to representatives on executing programme elements independently.
- Measure and analyse the success impact metrics, including existing account revenue growth.
Requirements:
- 10-15+ years of experience in broad on and offline B2B marketing.
- Proven success in revenue generation through multi-channel campaigns and client-centric marketing.
- Track record of account-based marketing.
- Experience in marketing enterprise solutions within the B2B sector, especially having targeted global insurance companies and/or global banking clients.
- Strong individual with sector knowledge from a vendor/product standpoint.
- Some strategic thinking required but will be more of an individual contributor/execution role (20% strategy, 80% execution).
- 3-days in the office, London HQ.
- Strong career development prospects.
- Fantastic supportive team.
Marketing Director (City of London) employer: EMR | Specialist in Marketing Recruitment
Contact Detail:
EMR | Specialist in Marketing Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Director (City of London)
✨Tip Number 1
Network with professionals in the B2B financial services sector, especially those who have experience with insurance and banking. Attend industry events or webinars to connect with potential colleagues and learn about the latest trends in marketing within this niche.
✨Tip Number 2
Familiarise yourself with the latest marketing tools and technologies that are popular in the B2B space. Being well-versed in digital marketing strategies, including SEO and social media, will give you an edge when discussing your approach to integrated campaigns.
✨Tip Number 3
Prepare to discuss specific examples of successful multi-channel campaigns you've executed in the past. Highlight how these campaigns drove revenue growth and how you tailored them to meet client needs, particularly in the financial services sector.
✨Tip Number 4
Research StudySmarter's current marketing initiatives and think about how you can contribute to enhancing brand awareness and generating demand. This will show your proactive approach and genuine interest in the role during any discussions.
We think you need these skills to ace Marketing Director (City of London)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2B marketing, particularly with insurance and banking clients. Use specific examples of campaigns you've designed and implemented to demonstrate your expertise.
Craft a Compelling Cover Letter: In your cover letter, address how your background aligns with the responsibilities outlined in the job description. Emphasise your success in revenue generation through multi-channel campaigns and your ability to drive innovation in marketing techniques.
Showcase Your Achievements: Quantify your achievements in previous roles. For instance, mention specific metrics that demonstrate your impact on revenue growth or successful campaign outcomes. This will help you stand out as a results-driven candidate.
Highlight Cross-Functional Experience: Since the role involves leading cross-functional project management, be sure to include any relevant experience working with different teams. Discuss how you've collaborated with sales or other departments to execute successful marketing programmes.
How to prepare for a job interview at EMR | Specialist in Marketing Recruitment
✨Showcase Your Campaign Success
Be prepared to discuss specific marketing campaigns you've designed and implemented, especially those targeting global insurance companies or banking clients. Highlight the results and metrics that demonstrate your success in revenue generation.
✨Understand the B2B Landscape
Familiarise yourself with the current trends and challenges in the B2B financial services sector. This knowledge will help you engage in meaningful conversations about how to tailor marketing strategies for insurance and banking providers.
✨Demonstrate Cross-Channel Expertise
Since the role involves executing integrated campaigns across multiple channels, be ready to discuss your experience with various marketing channels such as digital marketing, events, and content creation. Provide examples of how you've successfully used these channels to enhance brand awareness.
✨Prepare for Strategic Discussions
While the role leans more towards execution, having a strategic mindset is crucial. Be prepared to discuss how you translate sales objectives into actionable marketing plans and how you measure the success of your initiatives.
