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- Tasks: Lead marketing campaigns for B2B financial services targeting insurance and banking sectors.
- Company: Join a dynamic consultancy focused on innovative financial solutions.
- Benefits: Enjoy strong career development, a supportive team, and a hybrid work model.
- Why this job: Make an impact with creative campaigns while working in a collaborative environment.
- Qualifications: 10-15 years in B2B marketing with a focus on global insurance and banking clients.
- Other info: Work from the London HQ three days a week.
The predicted salary is between 72000 - 108000 £ per year.
A B2B financial services consultancy is seeking a Marketing Director to design and implement marketing campaigns targeted towards insurance and banking providers. Experience of designing and implementing campaigns targeting global insurance companies and/or banking clients is essential.
Responsibilities:
- Support key stakeholders with a European and UK marketing strategy.
- Lead marketing efforts within the market creating personalised marketing campaigns to drive upsell and cross-sell opportunities.
- Plan, create, and execute field sales activities and events for the region to move qualified leads through the pipeline.
- Plan and execute integrated campaigns across multiple channels, including content, digital marketing (social media, SEO), events, webinars, and analyst interactions, to enhance brand awareness and generate demand.
- Develop a content strategy and editorial calendar to create multifunctional content.
- Drive innovation in marketing techniques and approaches.
- Translate sales objectives into marketing objectives and develop project plans for marketing support.
- Lead cross-functional project management, including communications.
- Identify internal and external resources for strategic account marketing execution.
- Execute marketing programmes on behalf of sales and provide guidance to representatives on executing programme elements independently.
- Measure and analyse the success impact metrics, including existing account revenue growth.
Requirements:
- 10-15+ years of experience in broad on and offline B2B marketing.
- Proven success in revenue generation through multi-channel campaigns and client-centric marketing.
- Track record of account based marketing.
- Experience in marketing enterprise solutions within the B2B sector, especially having targeted global insurance companies and/or global banking clients.
- Strong individual with sector knowledge from a vendor/product standpoint.
- Some strategic thinking required but will be more of an individual contributor/execution role (20% strategy, 80% execution).
- 3-days in the office, London HQ.
- Strong career development prospects.
- Fantastic supportive team.
Marketing Director employer: EMR | Specialist in Marketing Recruitment
Contact Detail:
EMR | Specialist in Marketing Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Director
✨Tip Number 1
Network with professionals in the B2B financial services sector, especially those who have experience with insurance and banking clients. Attend industry events or webinars to connect with potential colleagues and learn about the latest trends in marketing strategies.
✨Tip Number 2
Showcase your expertise in multi-channel campaigns by discussing specific examples during interviews. Be prepared to explain how you’ve successfully driven revenue growth through innovative marketing techniques tailored for the financial services industry.
✨Tip Number 3
Familiarise yourself with the latest tools and technologies used in digital marketing, particularly those relevant to B2B sectors. Being knowledgeable about SEO, social media strategies, and content marketing will demonstrate your readiness to lead integrated campaigns.
✨Tip Number 4
Prepare to discuss how you measure and analyse marketing success metrics. Highlight your experience in using data to inform decisions and improve campaign effectiveness, as this is crucial for the role of Marketing Director at our company.
We think you need these skills to ace Marketing Director
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in B2B marketing, especially with global insurance and banking clients. Use specific examples of campaigns you've designed and implemented to demonstrate your expertise.
Craft a Compelling Cover Letter: In your cover letter, address how your skills align with the responsibilities outlined in the job description. Emphasise your ability to create personalised marketing campaigns and your experience with multi-channel strategies.
Showcase Metrics and Achievements: When detailing your past roles, include quantifiable achievements that showcase your success in revenue generation and campaign effectiveness. This could be percentage increases in leads or revenue growth from specific campaigns.
Highlight Cross-Functional Collaboration: Since the role involves leading cross-functional project management, mention any relevant experiences where you collaborated with different teams. This will show your ability to work effectively within a supportive team environment.
How to prepare for a job interview at EMR | Specialist in Marketing Recruitment
✨Showcase Your Campaign Success
Be prepared to discuss specific marketing campaigns you've designed and implemented, especially those targeting global insurance companies or banking clients. Highlight the results and metrics that demonstrate your success in revenue generation.
✨Understand the B2B Landscape
Familiarise yourself with the current trends and challenges in the B2B financial services sector. This knowledge will help you engage in meaningful conversations about how to tailor marketing strategies for insurance and banking providers.
✨Demonstrate Cross-Channel Expertise
Since the role involves executing integrated campaigns across multiple channels, be ready to discuss your experience with various marketing channels such as digital marketing, events, and content creation. Provide examples of how you've successfully used these channels to enhance brand awareness.
✨Prepare for Strategic Discussions
While the role leans more towards execution, having a strategic mindset is crucial. Be prepared to discuss how you translate sales objectives into actionable marketing plans and how you measure the success of your initiatives.
