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- Tasks: Lead brand marketing strategies and oversee promotional campaigns for a thriving e-commerce retailer.
- Company: Join a successful British fashion retailer making waves in the e-commerce space.
- Benefits: Enjoy employee discounts, bonuses, flexitime, and a health & wellbeing programme.
- Why this job: Be part of a dynamic team driving brand growth and customer engagement in a fast-paced environment.
- Qualifications: 4+ years in retail and brand marketing with strong digital marketing skills required.
- Other info: Office-based role with potential for hybrid working after probation; free taxi service from the train station.
The predicted salary is between 56000 - 84000 £ per year.
An exciting opportunity has arisen for an experienced Head of Brand to join a thriving British ecommerce retailer. This role offers the chance to lead the marketing function and contribute to continued business success.
With strong leadership skills, you are confident in driving brand growth and optimising marketing performance.
- Develop and execute comprehensive marketing strategies that integrate digital and traditional marketing channels.
- Oversee promotional campaigns, ensuring consistency in messaging, branding, and execution.
- Collaborate with internal teams and external partners to enhance brand visibility and customer engagement.
- Allocate resources efficiently to optimise marketing performance and return on investment.
- Analyse and report on campaign performance, using data-driven insights to refine future strategies.
- Ensure effective budget management and liaise with finance to track marketing expenditure.
- Stay informed on industry trends and emerging platforms to identify new opportunities for growth.
- Maintain strong relationships with external agencies, including digital ads specialists, influencers, and affiliates.
At least 4 years of experience in a similar role in retail and brand marketing.
Strong understanding of digital marketing, content strategy, and analytics.
Employee discount, bonus scheme, flexitime, and company events.
Health & wellbeing programme.
Free taxi from the train station to get you to and from the office.
Office-based role with potential for hybrid working after probation.
Marketing Brand Creative employer: EMR | Specialist in Marketing Recruitment
Contact Detail:
EMR | Specialist in Marketing Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Brand Creative
✨Tip Number 1
Network with professionals in the e-commerce fashion industry. Attend relevant events, webinars, or workshops to connect with potential colleagues and industry leaders. This can help you gain insights into the company culture and expectations.
✨Tip Number 2
Showcase your leadership skills by discussing past experiences where you've successfully led a team or project. Prepare specific examples that highlight your ability to drive brand growth and optimise marketing performance.
✨Tip Number 3
Stay updated on the latest trends in digital marketing and e-commerce. Familiarise yourself with emerging platforms and tools that can enhance brand visibility and customer engagement, as this knowledge will be crucial in interviews.
✨Tip Number 4
Prepare to discuss how you would allocate resources efficiently for marketing campaigns. Think about how you would analyse campaign performance and use data-driven insights to refine strategies, as this is key to the role.
We think you need these skills to ace Marketing Brand Creative
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in brand marketing, especially in e-commerce and retail. Use specific examples of campaigns you've led and the results achieved to demonstrate your impact.
Craft a Compelling Cover Letter: In your cover letter, express your passion for brand marketing and how your leadership skills can drive growth for the company. Mention your understanding of both digital and traditional marketing channels, and provide examples of successful strategies you've implemented.
Showcase Analytical Skills: Since the role requires data-driven insights, include examples of how you've used analytics to refine marketing strategies in previous roles. Highlight any tools or methodologies you are familiar with that can contribute to campaign performance analysis.
Research the Company: Familiarise yourself with the company's brand, values, and recent marketing initiatives. This knowledge will help you tailor your application and demonstrate your genuine interest in contributing to their success.
How to prepare for a job interview at EMR | Specialist in Marketing Recruitment
✨Showcase Your Leadership Skills
As a Head of Brand, strong leadership is crucial. Be prepared to discuss your previous experiences in leading teams and driving brand growth. Share specific examples of how you've motivated your team and achieved marketing objectives.
✨Demonstrate Your Marketing Strategy Knowledge
This role requires a solid understanding of both digital and traditional marketing channels. Prepare to talk about comprehensive marketing strategies you've developed and executed in the past, highlighting how you integrated various channels for maximum impact.
✨Be Data-Driven
Analysing campaign performance is key in this position. Bring examples of how you've used data-driven insights to refine marketing strategies. Discuss specific metrics you tracked and how they influenced your decision-making process.
✨Stay Current with Industry Trends
The fashion retail industry is ever-evolving. Show your enthusiasm for staying informed on the latest trends and emerging platforms. Be ready to discuss how you've identified new opportunities for growth in your previous roles.
