At a Glance
- Tasks: Design and execute email marketing strategies using Salesforce Marketing Cloud.
- Company: Leading B2B financial services provider with a focus on innovation.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on data-driven results.
- Why this job: Join a dynamic team and make an impact through engaging email campaigns.
- Qualifications: Experience with Salesforce Marketing Cloud and strong email marketing skills.
The predicted salary is between 40000 - 50000 £ per year.
A B2B financial services provider is seeking an Email Marketing Specialist to design and implement the B2B and B2C email marketing strategy across Europe. You’ll ideally have a track record of Salesforce Marketing Cloud (SFMC).
Responsibilities
- Manage the end-to-end design and execution of all email campaigns using Salesforce Marketing Cloud (SFMC).
- Use SFMC data to create targeted segments to improve relevance and engagement.
- Utilise data-driven insights to segment customers effectively, ensuring that each segment receives tailored and relevant communication and offerings.
- Design and manage effective customer lifecycle management strategies to drive long-term engagement and loyalty through continuous optimisation.
- Analyse campaign performance and use data to identify and implement opportunities for increasing engagement and conversion rates at all stages of the customer’s lifecycle journey always with an eye on measurable impact.
- Responsible for email calendar management, deliverability and monthly reporting.
- Implement the localisation process for international campaigns.
- Maintain and implement a clear A/B testing plan.
- Deliver against defined KPIs across email marketing performance, including engagement rates, conversion metrics, deliverability, and pipeline contribution.
Requirements
- Strong, practical experience working with Salesforce Marketing Cloud (SFMC).
- Expertise in Email Studio, Journey Builder, Automation Studio, Content Builder and Contact Builder.
- Proven experience building and optimising automated email journeys and lifecycle campaigns.
- Strong understanding of segmentation, personalisation, and lifecycle marketing strategies.
- Experience with A/B testing and data-driven optimisation methodologies.
- Senior level experience in a CRM role, with strong focus on segmentation, lifecycle management and stakeholder engagement.
- Strong track record of successful cross-channel (email, push, in-app messages etc.) lifecycle communications.
- End-to-end planning, development and execution of large-scale engaging lifecycle campaigns.
- Excellent verbal and written communication skills and strive to have a customer-first mindset.
Email Marketing Manager in London employer: EMR | Specialist in Marketing Recruitment
As a leading specialist in marketing recruitment, we pride ourselves on fostering a dynamic and inclusive work culture that encourages creativity and collaboration. Located in the vibrant Greater London area, we offer our employees exceptional growth opportunities through continuous professional development and exposure to diverse marketing projects. Join us to be part of a forward-thinking team that values innovation and rewards your contributions with competitive benefits and a supportive environment.
Contact Details:
EMR | Specialist in Marketing Recruitment Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Email Marketing Manager in London
✨Tap into Campus Networks
If you're still in uni, don’t forget to engage with your campus's career services and attend finance-related events. Banks often do presentations and recruitment drives on campus, so put yourself out there and make use of these opportunities to show off your passion for the field.
✨Get Certified
Consider pursuing relevant certifications like the CFA or ACCA while you’re job hunting. They not only beef up your CV but also connect you with professional bodies which can lead to networking opportunities and even job openings in banking and financial services.
✨Connect on Professional Platforms
Join finance-focused groups on platforms like LinkedIn and engage in discussions. This can really help you stand out from the crowd, allowing potential employers to see your knowledge and interest in industry trends. Plus, you might stumble upon job postings shared exclusively within the group.
✨Apply Directly and Be Proactive
Don’t shy away from reaching out directly to firms like EMR | Specialist in Marketing Recruitment. Use their websites and apply through them, but also consider following up with a polite email to express your enthusiasm. Being proactive can make a huge difference in getting noticed in the competitive financial services sector.
We think you need these skills to ace Email Marketing Manager in London
Some tips for your application 🫡
Show Off Your Numbers!:In the banking and financial services world, quantifiable achievements are key. Make sure your CV highlights your grades in relevant subjects, any financial certifications you hold, and specific projects where you've delivered measurable results. Employers love to see how your skills translate into real-world success.
Tailor Your Cover Letter to the Role:When applying for a full-time position, your cover letter should make a direct connection between your experience and the job description. Don't just state your enthusiasm for finance—dive into how your background in banking or financial analysis sets you apart. Let your passion shine through while being specific about what you can bring to EMR | Specialist in Marketing Recruitment.
Include Relevant Financial Software Experience:If you've worked with financial modelling tools or software like Excel, SAP, or specific analytical tools during your studies or internships, bring that up! Highlighting your proficiency can really make your application pop and show you're ready to hit the ground running in a full-time role.
Research and Reflect:Before hitting that 'apply' button on EMR | Specialist in Marketing Recruitment's website, do a little digging. Look up their recent projects, values, and culture. Reflecting their ethos in your application can make a huge difference and show you’re genuinely interested in being part of the team!
How to prepare for a job interview at EMR | Specialist in Marketing Recruitment
✨Brush Up on Financial Analysis Skills
Make sure you're well-versed in financial concepts and analytical techniques relevant to banking and financial services. Get comfortable with tools like Excel for modelling or financial forecasting, as technical questions in this area are common during interviews with EMR | Specialist in Marketing Recruitment.
✨Prepare for Case Studies
Expect to tackle case studies that demonstrate your problem-solving skills in real-world banking scenarios. Familiarise yourself with the types of problems you might face—think risk assessments or investment evaluations—and be ready to articulate your thought process clearly.
✨Show Your Passion for Finance
Since this is a full-time position, employers at EMR | Specialist in Marketing Recruitment will be keen to see your genuine interest in finance. Be prepared to discuss recent industry trends or news articles that excite you, showcasing your enthusiasm and engagement with the field.
✨Network with Industry Professionals
Before your interview, reach out to current or former EMR | Specialist in Marketing Recruitment employees on platforms like LinkedIn. They'll offer unique insights into the company's culture and the interview process, which can give us a delightful edge in showcasing a good fit for the team.
