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- Tasks: Lead B2B marketing strategy for a global investment bank in Energy and ESG sectors.
- Company: Join a prestigious global investment bank with a focus on innovation.
- Benefits: Competitive salary, global exposure, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on data-driven decision making.
- Why this job: Drive impactful marketing strategies and contribute to significant business growth.
- Qualifications: Senior marketing experience in Energy or ESG sectors and strong leadership skills.
The predicted salary is between 72000 - 108000 £ per year.
A global investment bank is seeking a Marketing Director to own and execute the B2B marketing strategy for a key division within the business that covers Energy, ESG, Utilities, Waste and Power. You’ll be the POC globally and you’ll assist the division achieve its ambitious 5-year growth target.
Responsibilities
- Work with CMO to develop marketing strategy in the UK, Europe and North America, and oversee execution of strategies
- Build a data-first marketing function by owning analytics across traffic, engagement, pipeline growth with sales and conversion optimisation
- Oversee continuous optimisation of digital channels and marketing tech infrastructure to improve insights, efficiency, and customer experience
- Oversee the global and regional marketing execution of campaigns across multiple channels (email, digital, social, content syndication, paid media)
- Manage centralised campaigns including the management of asset production, QA, and campaign optimisation
- Work cross-functionally with content, product marketing, and demand generation to translate strategy into execution-ready campaigns
- Identify internal and external resources for strategic account marketing execution
- Implement marketing programmes on behalf of sales and provide guidance to representatives on executing programme elements independently
- Track ROI and implement improvements
Requirements
- Progressive senior marketing leader / director experience specialising across Energy, ESG, Utilities, Waste and Power or similar verticals is essential. Global experience also essential
- Demonstrated success influencing at C-suite or executive leadership level, driving strategic alignment and contributing to enterprise decision-making
- Proven track record of building and executing marketing strategies that directly support commercial growth, brand elevation, and market expansion
- Knowledge of growth marketing, brand leadership, and data-driven performance optimisation at scale
- Future-focused strategic thinker, with a track record of leveraging emerging technologies and evolving marketing models to drive competitive differentiation
- Implement marketing automation systems – HubSpot and Salesforce
- Ability to work independently and collaboratively with global teams
- Familiarity with branding fundamentals and proficiency in digital marketing channels
Head of Marketing employer: EMR | Specialist in Marketing Recruitment
Contact Detail:
EMR | Specialist in Marketing Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing
✨Tip Number 1
Network like a pro! Reach out to connections in the industry, attend relevant events, and engage on platforms like LinkedIn. We can’t stress enough how important it is to make those personal connections that could lead to job opportunities.
✨Tip Number 2
Showcase your expertise! Create a portfolio or a personal website where you can display your past marketing campaigns and successes. This gives potential employers a taste of what you can bring to the table, especially in areas like Energy and ESG.
✨Tip Number 3
Prepare for interviews by researching the company’s current marketing strategies and challenges. We recommend coming up with ideas on how you could enhance their B2B marketing efforts. This shows initiative and that you’re already thinking about how to contribute.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search and want to be part of our team.
We think you need these skills to ace Head of Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the job description. Highlight your experience in B2B marketing, especially in sectors like Energy and ESG. We want to see how your skills align with our ambitious growth targets!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're the perfect fit for the Head of Marketing role. Share specific examples of your past successes in driving marketing strategies and influencing at the executive level.
Showcase Your Data Skills: Since we're all about data-driven decisions, make sure to highlight your experience with analytics and optimisation. Tell us how you've used data to improve marketing performance and customer experience in your previous roles.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at EMR | Specialist in Marketing Recruitment
✨Know Your Stuff
Make sure you’re well-versed in the latest trends and challenges in the Energy, ESG, Utilities, Waste, and Power sectors. Brush up on recent news, case studies, and successful marketing strategies that have worked in these areas. This will show your potential employer that you’re not just a marketing whiz but also someone who understands their industry inside out.
✨Showcase Your Data Skills
Since this role involves building a data-first marketing function, be prepared to discuss your experience with analytics tools and how you've used data to drive marketing decisions. Bring examples of how you’ve optimised campaigns based on data insights and improved ROI. This will demonstrate your ability to align with their goal of enhancing efficiency and customer experience.
✨Prepare for C-Suite Conversations
Given the need to influence at the executive level, practice articulating your ideas clearly and confidently. Think about how you can present your past successes in a way that resonates with senior leaders. Use metrics and outcomes to back up your claims, as this will help you establish credibility and show that you can contribute to strategic decision-making.
✨Collaborative Mindset
This role requires working cross-functionally, so be ready to discuss how you’ve successfully collaborated with different teams in the past. Share specific examples of how you’ve translated marketing strategies into execution-ready campaigns while working alongside content, product marketing, and sales teams. Highlighting your teamwork skills will show that you can thrive in a global environment.