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- Tasks: Lead marketing strategy and create impactful campaigns for a global financial services provider.
- Company: Join a leading global financial services firm with a focus on innovation.
- Benefits: Competitive salary, professional development, and a dynamic work environment.
- Why this job: Make a real impact in corporate banking marketing and drive business growth.
- Qualifications: B2B financial services experience and strong project management skills required.
- Other info: 12-month fixed-term contract with opportunities for creativity and collaboration.
The predicted salary is between 43200 - 72000 £ per year.
A global financial services provider is seeking a Head of Marketing to design and execute the marketing strategy to support the growth of the business across corporate banking. This role is a 12-month FTC.
Responsibilities:
- Leading the strategic Marketing and Communications functions to maximise the organisation's external influence and impact.
- Support the sales team in acquiring new business through the strategic creation of collateral, management of events, and client communications.
- Develop a deep understanding of products, target audience, and market trends to identify opportunities for growth and differentiation.
- Collaborate with cross-functional teams including product management, sales, and marketing to develop and execute go-to-market plans for new products and features.
- Create and manage marketing campaigns that drive demand using digital advertising and events.
- Develop and share digital and visual marketing content.
- With the PR agency, develop outstanding and proactive content/news releases and publications on financial technology.
- Develop product messaging and positioning that effectively communicates the value proposition.
- Assist in client research and feedback programs to aid product development and remain aware of competitors' positioning.
- Work closely with the Global Head of Marketing to ensure that overall marketing and event activity is strategically aligned.
Requirements:
- B2B financial services experience is essential.
- Track record in corporate banking would be an advantage.
- Experience and knowledge of financial markets and understanding of regulatory environments.
- Experience in email marketing platforms; direct marketing (print and digital); events and conference management; and in managing agencies (design, advertising and print).
- Track-record project and campaign management skills.
- Able to create great content, with the ability to write to a good standard.
- The ability to create innovative marketing campaigns and ideas.
- University degree, preferably with a marketing major, or other marketing qualification.
This role is a 12-month FTC.
Head of Marketing employer: EMR | Specialist in Marketing Recruitment
Contact Detail:
EMR | Specialist in Marketing Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing
✨Tip Number 1
Network like a pro! Reach out to your connections in the financial services sector and let them know you're on the hunt for a Head of Marketing role. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Get your personal brand sorted! Make sure your LinkedIn profile is up-to-date and showcases your B2B marketing experience, especially in corporate banking. Share relevant content and engage with industry discussions to position yourself as a thought leader.
✨Tip Number 3
Prepare for interviews by researching the company’s recent marketing campaigns and their impact. Be ready to discuss how you can leverage your skills in digital advertising and event management to drive demand and support their growth strategy.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of resources to help you ace your application and connect with potential employers in the financial services space. Plus, it shows you’re serious about landing that Head of Marketing gig!
We think you need these skills to ace Head of Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Head of Marketing role. Highlight your B2B financial services experience and any relevant corporate banking achievements. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your understanding of marketing strategies and how you can support our growth. Be sure to mention your experience with digital campaigns and client communications.
Showcase Your Creativity: We love innovative ideas! Include examples of past marketing campaigns you've led or contributed to, especially those that drove demand. This will help us see your creative flair and strategic thinking.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. We can’t wait to see what you bring to the table!
How to prepare for a job interview at EMR | Specialist in Marketing Recruitment
✨Know Your Stuff
Before the interview, dive deep into the company's products and services. Understand their target audience and market trends in the financial services sector. This knowledge will help you demonstrate your expertise and show how you can contribute to their marketing strategy.
✨Showcase Your Campaign Success
Prepare specific examples of successful marketing campaigns you've led, especially in B2B financial services. Be ready to discuss the strategies you used, the results achieved, and how they align with the responsibilities of the Head of Marketing role.
✨Collaborate Like a Pro
Highlight your experience working with cross-functional teams. Share examples of how you've collaborated with product management, sales, and other departments to create effective go-to-market plans. This will show that you can work well within their organisational structure.
✨Be Creative with Content
Since creating great content is key for this role, come prepared with ideas for innovative marketing campaigns. Think about how you can leverage digital advertising and events to drive demand, and be ready to discuss your approach to developing engaging content.
