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- Tasks: Lead and scale global digital growth strategy for a bold fashion brand.
- Company: Join a leading alternative fashion brand with a cult following.
- Benefits: Enjoy hybrid working, competitive salary, and direct collaboration with the founder.
- Why this job: Shape the future of a creative brand while driving innovation in digital marketing.
- Qualifications: Proven experience in DTC/e-commerce, strong leadership, and data-driven decision-making.
- Other info: Work in a fast-paced environment with a focus on growth and creativity.
The predicted salary is between 72000 - 108000 ÂŁ per year.
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EMR | Specialist in Marketing Recruitment provided pay range
This range is provided by EMR | Specialist in Marketing Recruitment. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
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Specialist in Marketing Recruitment at EMR | Expert in Marketing, Digital, Communications within Business to Consumer (B2C)
Head of Digital Marketing
£100,000 + hybrid working
Full-time, permanent
A leading alternative fashion brand is seeking a strategic, commercially-minded Head of Digital Marketing to lead and scale their global digital growth strategy. Reporting directly to the Founder, this is a rare opportunity to shape the future of a brand known for its bold creative direction and cult following.
The Role
As Head of Digital Marketing, you’ll take full ownership of all digital channels – from e-commerce and CRM to paid media, social, influencer marketing, and customer experience. You'll lead a high-performing team and work closely with senior leadership, product, and creative to drive brand visibility, customer acquisition, retention, and loyalty across international markets
.
Key Responsibilities
- Define and deliver the global digital strategy to drive growth and brand performance
- Lead a cross-functional team across e-com, CRM, social, paid, and CX
- Own the digital customer journey across all touchpoints, ensuring strong performance and ROI
- Leverage tools like Klaviyo, Shopify Plus, Meta Ads Manager, and CRO platforms
- Optimise acquisition and retention through advanced personalisation and segmentation
- Drive innovation and test new platforms including TikTok Shop and app enhancements
- Report directly to the Founder and work collaboratively with the SLT
About You
- Proven experience leading digital strategy in a DTC/e-commerce business (fashion or lifestyle preferred)
- Hands-on knowledge of paid media, CRM, e-commerce trading, and digital analytics
- Strong leadership and team development skills
- Data-driven with strong commercial and creative acumen
- Confident presenting to and influencing senior stakeholders
- Thrive in a fast-paced, growth-focused environment
Why Apply?
- Strategic ownership in a creative, entrepreneurial business
- Work directly with the founder and senior leadership
- Hybrid working – 3 days onsite in Brighton
- Be part of a brand with a bold identity and global presence
Seniority level
-
Seniority level
Director
Employment type
-
Employment type
Full-time
Job function
-
Job function
Marketing
-
Industries
Retail
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Head of Digital (London) employer: EMR | Specialist in Marketing Recruitment
Contact Detail:
EMR | Specialist in Marketing Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Digital (London)
✨Tip Number 1
Network with professionals in the fashion and digital marketing sectors. Attend industry events, webinars, or local meetups to connect with potential colleagues or mentors who can provide insights into the role and company culture.
✨Tip Number 2
Familiarise yourself with the latest trends in digital marketing, especially within the DTC and e-commerce space. Being able to discuss current strategies and tools like Klaviyo and Shopify Plus during conversations will demonstrate your expertise and enthusiasm for the role.
✨Tip Number 3
Prepare to showcase your leadership skills by gathering examples of how you've successfully led teams in previous roles. Highlight specific achievements that align with the responsibilities of driving brand visibility and customer acquisition.
✨Tip Number 4
Research the brand's identity and recent campaigns. Understanding their creative direction will allow you to tailor your discussions and show how your vision aligns with theirs, making you a more compelling candidate.
We think you need these skills to ace Head of Digital (London)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, particularly in DTC or e-commerce settings. Emphasise your leadership roles and any successful strategies you've implemented that align with the job description.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the fashion industry and how your skills can contribute to the brand's growth. Mention specific tools and platforms you have experience with, such as Klaviyo or Shopify Plus, to demonstrate your technical expertise.
Showcase Your Achievements: Quantify your achievements in previous roles. For example, mention how you improved customer acquisition rates or increased ROI through specific campaigns. This will help illustrate your impact and suitability for the role.
Prepare for Interviews: If selected for an interview, be ready to discuss your strategic vision for digital marketing. Think about how you would approach the global digital strategy for the brand and be prepared to present your ideas confidently to senior stakeholders.
How to prepare for a job interview at EMR | Specialist in Marketing Recruitment
✨Showcase Your Digital Expertise
As a candidate for the Head of Digital Marketing, it's crucial to demonstrate your deep understanding of digital channels. Be prepared to discuss specific strategies you've implemented in e-commerce, CRM, and paid media that have driven growth and brand visibility.
✨Highlight Leadership Experience
This role requires strong leadership skills. Share examples of how you've successfully led cross-functional teams, developed talent, and fostered collaboration among different departments to achieve common goals.
✨Be Data-Driven
The company values data-driven decision-making. Prepare to discuss how you've used analytics to optimise customer journeys and improve ROI. Bring examples of metrics you've tracked and how they influenced your strategies.
✨Prepare for Creative Discussions
Given the brand's bold identity, be ready to talk about innovative marketing ideas you've executed or would like to explore. Discuss how you can leverage new platforms like TikTok Shop to enhance customer engagement and drive sales.
