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- Tasks: Lead the digital strategy to boost revenue and enhance customer experiences.
- Company: Join a well-established leisure and hospitality business making waves in the industry.
- Benefits: Enjoy a competitive salary of £55,000 - £65,000 plus awesome benefits.
- Why this job: Be at the forefront of innovative campaigns and cutting-edge digital initiatives.
- Qualifications: 5+ years in senior digital marketing roles, preferably in leisure or hospitality.
- Other info: This role is onsite in Doncaster, 5 days a week.
The predicted salary is between 55000 - 65000 £ per year.
Our client, a well-established leisure and hospitality business, is seeking an experienced digital marketing professional to take ownership of their digital strategy. This is a unique opportunity to drive revenue growth and enhance customer experiences through innovative campaigns and cutting-edge digital initiatives. The role reports directly to the Director of Marketing and Communications and is based onsite 5 days a week in Doncaster . Please only apply if you can commit to this working arrangement. Key Responsibilities: Develop and implement a comprehensive digital strategy : Align digital initiatives with the organisation’s goals to increase engagement, sales, and brand growth across multiple platforms. CRM management and optimisation : Grow the database, analyse customer behaviour, and implement strategies to improve retention, engagement, and upselling opportunities. Plan and execute paid advertising campaigns : Lead PPC, display, and social media initiatives to attract high-quality traffic and drive conversion rates. Oversee website performance : Work with internal teams and external developers to ensure an exceptional user experience, SEO optimisation, and robust e-commerce capabilities, including cross-selling and upselling features. Manage the creation of digital content : Direct the production of impactful and engaging content for websites, email campaigns, SMS, apps, and social media to ensure consistent brand messaging. Monitor performance metrics and analytics : Use tools like Google Analytics to evaluate campaign effectiveness, generate insights, and refine strategies to maximise ROI. Foster cross-functional collaboration : Partner with sales, marketing, and creative teams to align digital efforts with overall business objectives and meet key commercial KPIs. Manage budgets effectively : Oversee the digital marketing budget to ensure resources are used efficiently while delivering maximum impact. Stay at the forefront of industry trends : Research and implement new tools, technologies, and strategies to maintain a competitive edge. Liaise with external agencies and partners : Ensure the delivery of high-quality campaigns and innovative digital solutions. About You: Experience : At least 5+ years in a senior digital marketing role, ideally within the leisure, hospitality, or travel sectors. Leadership : Strong track record of managing and developing teams and building effective relationships with external agencies. Digital expertise : In-depth knowledge of PPC, SEO, social media marketing, and CRM strategies, with a working knowledge of platforms like Umbraco (preferred). Analytical mindset : Strong skills in data analysis to make data-driven decisions and optimise campaigns. Innovative and adaptable : Comfortable working in a fast-paced environment, with a creative approach to solving challenges. This role is paying £55,000 – £65,000 + benefits
Head of Digital employer: EMR | Specialist in Marketing Recruitment
Contact Detail:
EMR | Specialist in Marketing Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Digital
✨Tip Number 1
Make sure to showcase your experience in developing and implementing digital strategies. Highlight specific campaigns you've led that resulted in increased engagement or revenue growth, especially in the leisure or hospitality sectors.
✨Tip Number 2
Demonstrate your leadership skills by discussing how you've managed teams and collaborated with external agencies. Provide examples of how you built effective relationships that led to successful project outcomes.
✨Tip Number 3
Emphasize your analytical mindset by sharing instances where you've used data analysis to drive decisions. Mention specific tools like Google Analytics that you've utilized to evaluate campaign performance and optimize strategies.
✨Tip Number 4
Stay updated on industry trends and be ready to discuss innovative tools or strategies you've implemented in past roles. This will show your adaptability and commitment to maintaining a competitive edge in digital marketing.
We think you need these skills to ace Head of Digital
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in digital marketing, especially in the leisure and hospitality sectors. Focus on your achievements in developing digital strategies and managing successful campaigns.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and your understanding of the company's goals. Mention specific examples of how you've driven revenue growth and enhanced customer experiences in previous roles.
Highlight Leadership Experience: Since the role requires strong leadership skills, emphasize your experience in managing teams and collaborating with external agencies. Provide examples of how you've developed team members and fostered cross-functional collaboration.
Showcase Analytical Skills: Demonstrate your analytical mindset by including examples of how you've used data analysis to optimize campaigns. Mention any tools you are proficient in, such as Google Analytics, and how they have contributed to your success.
How to prepare for a job interview at EMR | Specialist in Marketing Recruitment
✨Showcase Your Digital Strategy Experience
Be prepared to discuss specific examples of digital strategies you've developed and implemented in previous roles. Highlight how these strategies aligned with business goals and drove engagement and revenue growth.
✨Demonstrate Analytical Skills
Since the role requires a strong analytical mindset, come ready to talk about how you've used data analysis tools like Google Analytics to evaluate campaign performance. Share insights you've gained and how they influenced your decision-making.
✨Highlight Leadership and Team Management
Discuss your experience in managing and developing teams. Provide examples of how you've fostered collaboration across departments and built effective relationships with external agencies to achieve common goals.
✨Stay Updated on Industry Trends
Show your passion for the digital marketing field by discussing recent trends or tools you've researched. This demonstrates your commitment to staying at the forefront of the industry and your ability to bring innovative ideas to the table.
