At a Glance
- Tasks: Lead innovative marketing campaigns for a B2B financial services provider targeting UK insurers.
- Company: Dynamic financial services company with a focus on growth and collaboration.
- Benefits: Competitive salary, flexible working, and opportunities for professional development.
- Other info: Join a vibrant team in London with excellent career advancement opportunities.
- Why this job: Make a real impact in the financial sector while developing your marketing expertise.
- Qualifications: Experience in B2B marketing, especially in insurance or banking, with strong execution skills.
The predicted salary is between 80000 - 95000 £ per year.
A B2B financial services provider is seeking a Senior Marketing Manager to design and execute marketing campaigns targeting insurers based in the UK.
Responsibilities:
- Strategically lead marketing efforts in the UK designing and implementing marketing campaigns to drive sales opportunities.
- Plan and execute integrated campaigns across multiple channels – content / thought leadership, digital marketing (social media, SEO) and webinars to drive brand awareness and generate high quality leads.
- Develop a content strategy and editorial calendar collaborating with marketing and design teams.
- Implement effective marketing toolkits to support growth in existing accounts.
- Serve as the primary operational liaison between sales and marketing organisations for the UK region, participating in sales team calls, meetings, and planning sessions.
- Plan, create, and execute field sales activities and events for the region to move qualified leads through the pipeline.
- Identify internal and external resources for strategic account marketing execution.
Requirements:
- Experience in campaign management within B2B insurance ideally or banking experience would be considered.
- Some strategic mindset who is comfortable in an 80% execution role.
- Natural relationship builder who is able to hold their own with demanding stakeholders.
- Demonstrated experience developing and executing marketing programmes, with a focus on Events, Account-Based Marketing, Social Media, and Thought Leadership/Media Partners.
- Proficiency in personalised Account-Based Marketing (ABM) strategies and execution would be an advantage.
- Expertise in CRM and marketing automation systems (e.g., Salesforce, HubSpot).
- UK experience is essential.
Senior Marketing Manager in London employer: EMR Marketing Recruitment
As a leading B2B financial services provider based in London, we pride ourselves on fostering a dynamic work culture that encourages creativity and collaboration. Our employees benefit from competitive salaries, opportunities for professional growth, and a supportive environment that values innovation and strategic thinking. Join us to make a meaningful impact in the insurance sector while enjoying the vibrant lifestyle that London has to offer.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for EMR Marketing Recruitment and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like EMR Marketing Recruitment are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with EMR Marketing Recruitment on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at EMR Marketing Recruitment. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Marketing Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit EMR Marketing Recruitment. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of EMR Marketing Recruitment:Show us that you’ve done your homework! In your application, briefly mention what you admire about EMR Marketing Recruitment’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at EMR Marketing Recruitment
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at EMR Marketing Recruitment will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At EMR Marketing Recruitment, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
