At a Glance
- Tasks: Design and execute email marketing strategies using Salesforce Marketing Cloud.
- Company: Leading B2B financial services provider in Europe.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Exciting role with a focus on data-driven insights and customer engagement.
- Why this job: Join a team that drives engagement and loyalty through innovative email campaigns.
- Qualifications: Strong experience with Salesforce Marketing Cloud and email marketing strategies.
The predicted salary is between 65000 - 85000 £ per year.
A B2B financial services provider is seeking an Email Marketing Specialist to design and implement the B2B and B2C email marketing strategy across Europe. You’ll ideally have a track record of Salesforce Marketing Cloud (SFMC).
Responsibilities
- Manage the end-to-end design and execution of all email campaigns using Salesforce Marketing Cloud (SFMC).
- Use SFMC data to create targeted segments to improve relevance and engagement.
- Utilise data-driven insights to segment customers effectively, ensuring that each segment receives tailored and relevant communication and offerings.
- Design and manage effective customer lifecycle management strategies to drive long-term engagement and loyalty through continuous optimisation.
- Analyse campaign performance and use data to identify and implement opportunities for increasing engagement and conversion rates at all stages of the customer’s lifecycle journey always with an eye on measurable impact.
- Responsible for email calendar management, deliverability and monthly reporting.
- Implement the localisation process for international campaigns.
- Maintain and implement a clear A/B testing plan.
- Deliver against defined KPIs across email marketing performance, including engagement rates, conversion metrics, deliverability, and pipeline contribution.
Required
- Strong, practical experience working with Salesforce Marketing Cloud (SFMC).
- Expertise in Email Studio, Journey Builder, Automation Studio, Content Builder and Contact Builder.
- Proven experience building and optimising automated email journeys and lifecycle campaigns.
- Strong understanding of segmentation, personalisation, and lifecycle marketing strategies.
- Experience with A/B testing and data-driven optimisation methodologies.
- Senior level experience in a CRM role, with strong focus on segmentation, lifecycle management and stakeholder engagement.
- Strong track record of successful cross-channel (email, push, in-app messages etc.) lifecycle communications.
- End-to-end planning, development and execution of large-scale engaging lifecycle campaigns.
- Excellent verbal and written communication skills and strive to have a customer-first mindset.
Email Marketing Specialist in London employer: EMR Marketing Recruitment
As a leading B2B financial services provider based in London, we pride ourselves on fostering a dynamic and inclusive work culture that prioritises employee growth and development. Our Email Marketing Specialist role offers competitive salaries and the opportunity to work with cutting-edge tools like Salesforce Marketing Cloud, while being part of a collaborative team that values innovation and creativity. Join us to make a meaningful impact in the industry and enjoy a range of benefits designed to support your professional journey.
StudySmarter Expert Advice🤫
We think this is how you could land Email Marketing Specialist in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for EMR Marketing Recruitment and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like EMR Marketing Recruitment are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with EMR Marketing Recruitment on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at EMR Marketing Recruitment. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Email Marketing Specialist in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit EMR Marketing Recruitment. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of EMR Marketing Recruitment:Show us that you’ve done your homework! In your application, briefly mention what you admire about EMR Marketing Recruitment’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at EMR Marketing Recruitment
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at EMR Marketing Recruitment will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At EMR Marketing Recruitment, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
