At a Glance
- Tasks: Design and implement digital campaigns to drive lead generation and brand awareness.
- Company: B2B financial services provider with ambitious growth goals.
- Benefits: Competitive salary, excellent bonus, and benefits package.
- Other info: Flexible work environment with 3 days in the office.
- Why this job: Join a dynamic team and make a real impact on business growth.
- Qualifications: Hands-on digital marketing experience in B2B/B2C and financial services.
The predicted salary is between 75000 - 95000 £ per year.
A B2B financial services provider is seeking a Digital Marketing Manager to design and implement digital campaigns with a strong focus on lead generation. This role is key in driving inbound interest and crucial in assisting the business achieve its 2026 and 2027 ambitious growth numbers. You'll manage email marketing campaigns, paid media, social and content to drive engagement, lead and brand awareness.
Responsibilities
- Manage the end-to-end design and execution of integrated campaigns – B2B &/or B2C
- Shape and deliver the marketing campaign strategy
- Implement campaigns across digital, email, paid media, social and content
- Build engaging communications for internal and external audiences, with clear, consistent messaging
- Work closely with sales to ensure campaigns are aligned with commercial objectives
- Be responsible for end-to-end paid media planning
- Work with agencies to implement campaigns
- Manage ROI and review performance
- Manage multiple campaigns at the same time with different audiences and objectives
- Use performance insight to understand what’s working, spot opportunities and keep improving marketing effectiveness.
Requirements
- Hands-on digital channel experience essential - B2B and/or B2C strategy through execution
- Financial services experience is essential.
- An understanding of ETFs would be a distinct advantage
- Experience in asset or investment management is strongly preferred
- Campaign planning experience essential
- Ability to work to tight deadlines
- Paid media, email, CRM, social and ability to manage content for all digital channels essential
- UK experience essential
Salary: £75,000 - £95,000 (dependent on experience) + excellent bonus + benefits. 3-days in the office.
Digital Marketing Manager in London employer: EMR Marketing Recruitment
As a leading B2B financial services provider based in London, we pride ourselves on fostering a dynamic work culture that encourages creativity and collaboration. Our employees benefit from competitive salaries, opportunities for professional growth, and a supportive environment that values innovation and strategic thinking. Join us to make a meaningful impact in the insurance sector while enjoying the vibrant lifestyle that London has to offer.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for EMR Marketing Recruitment and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like EMR Marketing Recruitment are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with EMR Marketing Recruitment on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at EMR Marketing Recruitment. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Marketing Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit EMR Marketing Recruitment. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of EMR Marketing Recruitment:Show us that you’ve done your homework! In your application, briefly mention what you admire about EMR Marketing Recruitment’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at EMR Marketing Recruitment
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at EMR Marketing Recruitment will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At EMR Marketing Recruitment, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
