At a Glance
- Tasks: Manage and optimise paid search campaigns to drive subscriber growth.
- Company: Join a leading media and entertainment company with a dynamic team.
- Benefits: Competitive salary, flexible hours, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on innovation and creativity.
- Why this job: Make an impact in the fast-paced world of digital advertising.
- Qualifications: 2+ years in paid search, strong analytical skills, and proficiency in Excel.
The predicted salary is between 30000 - 40000 £ per year.
Our client is seeking a Paid Search Optimization Specialist to manage and optimize paid search campaigns focused on driving subscriber growth and improving campaign performance across digital advertising platforms.
Key Responsibilities:
- Develop, execute, and optimize Paid Search campaigns to achieve acquisition goals.
- Monitor campaign performance and implement data-driven improvements.
- Analyze campaign results, attribution, and conversion tracking metrics.
- Collaborate with internal marketing and media teams on strategy, targeting, and budget allocation.
- Identify opportunities for automation, testing, and process improvements.
- Stay updated on industry trends, platform updates, and emerging advertising technologies.
- Build strong relationships with internal stakeholders and external media partners.
- Manage bid-based advertising across platforms such as Google Ads, Microsoft/Bing Ads, and Apple Search Ads.
Required Skills & Experience:
- 2+ years of hands-on Paid Search experience.
- Strong understanding of conversion tracking, attribution, and campaign optimization.
- Experience with app campaigns and mobile attribution platforms is advantageous.
- Strong analytical, reporting, and communication skills.
- Proficiency in Excel/Google Sheets and digital advertising platforms.
- Ability to manage multiple priorities in a fast-paced environment.
If you are interested kindly share your updated CV on Let's connect to discuss more.
Marketing Analyst in Slough employer: Empresaria Group plc
As a leading player in the Media, Entertainment & Streaming Services industry, our company offers an exciting opportunity for a Marketing Analyst to thrive in a dynamic and innovative environment. We pride ourselves on fostering a collaborative work culture that encourages creativity and professional growth, providing employees with access to ongoing training and development opportunities. Located in a vibrant area, we also offer competitive benefits and a supportive atmosphere that values work-life balance, making us an excellent employer for those seeking meaningful and rewarding careers.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Analyst in Slough
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential employers on LinkedIn. Building relationships can open doors that a CV alone can't.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past campaigns and results. This gives you a chance to demonstrate your expertise in paid search optimisation directly.
✨Tip Number 3
Prepare for interviews by researching the company and its current marketing strategies. Be ready to discuss how you can contribute to their goals, especially in driving subscriber growth.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take that extra step!
We think you need these skills to ace Marketing Analyst in Slough
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Marketing Analyst role. Highlight your experience with paid search campaigns and any relevant skills that match the job description. We want to see how you can contribute to our team!
Showcase Your Achievements:Don’t just list your responsibilities; showcase your achievements! Use numbers and data to demonstrate how you've improved campaign performance or driven subscriber growth in previous roles. This will help us see your impact.
Keep It Clear and Concise:When writing your application, keep it clear and concise. Avoid jargon and make sure your points are easy to understand. We appreciate straightforward communication, so let’s keep it simple!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. This way, we can easily track your application and get back to you quicker. Plus, it shows you're keen on joining our team!
How to prepare for a job interview at Empresaria Group plc
✨Know Your Numbers
As a Marketing Analyst, you'll need to demonstrate your analytical skills. Brush up on key metrics related to paid search campaigns, such as CTR, CPC, and conversion rates. Be ready to discuss how you've used data to drive campaign improvements in your previous roles.
✨Showcase Your Campaign Successes
Prepare specific examples of successful paid search campaigns you've managed. Highlight the strategies you implemented, the challenges you faced, and the results you achieved. This will show your potential employer that you can deliver results and think critically about campaign performance.
✨Stay Current with Trends
The digital advertising landscape is always changing. Make sure you're up-to-date with the latest trends and platform updates, especially for Google Ads and Bing Ads. Mention any recent changes you've adapted to in your campaigns during the interview to showcase your proactive approach.
✨Build Relationships
Collaboration is key in this role. Think about how you've worked with internal teams or external partners in the past. Be prepared to discuss how you foster strong relationships and communicate effectively, as this will be crucial for managing campaigns and budgets successfully.
