At a Glance
- Tasks: Lead and optimise customer journeys, ensuring a seamless digital experience.
- Company: Join a forward-thinking company focused on customer-centric digital solutions.
- Benefits: Competitive pay, flexible working, and opportunities for professional growth.
- Other info: Dynamic role with a focus on collaboration and continuous improvement.
- Why this job: Make a real impact by enhancing customer experiences through innovative strategies.
- Qualifications: Degree in Business or related field; experience in digital journey management.
The predicted salary is between 36000 - 60000 £ per year.
Responsibilities
- Lead the design, delivery, and continuous optimisation of end-to-end customer journeys (e.g., onboarding, purchase, adoption, support).
- Define the vision and KPIs for digital journeys, ensuring alignment with business goals and customer needs.
- Act as the voice of the customer — using insights, data, and feedback to champion improvements across digital touchpoints.
- Translate strategy into actionable roadmaps, collaborating with product, design, engineering, and marketing teams.
- Drive personalisation and segmentation strategies to create differentiated experiences for different customer types.
- Ensure all digital journeys are compliant, accessible, and aligned with the brand's promise.
Performance & Optimisation
- Monitor journey performance using analytics and customer feedback, identifying friction points and opportunities.
- Lead test-and-learn experiments (A/B, multivariate testing) to optimise customer experiences.
- Regularly report on performance metrics to senior leadership, highlighting successes and areas for improvement.
- Partner with cross-functional teams to deliver cohesive, seamless experiences across web, app, and service channels.
- Influence stakeholders and align priorities across multiple business units.
- Foster a culture of customer-centricity, innovation, and continuous improvement.
Required Qualifications
- Bachelor’s degree in Business, Marketing, Digital Experience, or related field (or equivalent work experience).
- Proven track record in digital product, journey, or experience management.
- Strong knowledge of digital analytics, customer research, and CX methodologies.
- Experience with journey mapping tools, A/B testing platforms, and personalisation technologies.
- Ability to manage multiple projects with cross-functional teams in an Agile environment.
- Excellent communication, stakeholder management, and influencing skills.
Preferred Qualifications
- Experience in financial services, SaaS, or e-commerce customer journeys.
- Familiarity with CRM and marketing automation platforms (e.g., Salesforce, Marketo).
- Deep understanding of SMB customers and their digital needs.
- Track record of delivering measurable improvements to conversion, retention, or customer satisfaction.
Seniority level: Mid-Senior level
Employment type: Contract
Job function: Marketing
Industries: Software Development
Digital Journey Manager in London employer: Empresaria Group plc
As a Commercial Manager with us, you'll thrive in a dynamic work environment that values innovation and collaboration. We offer competitive salaries, comprehensive benefits, and ample opportunities for professional development, all while being part of a supportive team that prioritises your growth and success. Join us in a location that fosters creativity and engagement, making every day at work both meaningful and rewarding.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Journey Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Empresaria Group plc and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Empresaria Group plc are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Empresaria Group plc on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Empresaria Group plc. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Journey Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Empresaria Group plc. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Empresaria Group plc:Show us that you’ve done your homework! In your application, briefly mention what you admire about Empresaria Group plc’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Empresaria Group plc
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Empresaria Group plc will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Empresaria Group plc, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
