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For Companies At a Glance
- Tasks: Lead product marketing strategies and drive adoption of our innovative SaaS platform.
- Company: Fast-growing startup in London, nominated for multiple National Technology Awards.
- Benefits: Hybrid work model, career growth opportunities, and valuable FinTech experience.
- Why this job: Make a real impact in a dynamic environment while shaping the future of R&D tax credits.
- Qualifications: 4-6 years in B2B SaaS marketing with a focus on product marketing and GTM strategy.
- Other info: Join a supportive team that values integrity, professionalism, and bold thinking.
The predicted salary is between 36000 - 60000 £ per year.
EmpowerRD is a fast-growing startup based near Silicon Roundabout in central London, UK. Recently nominated for 3 National Technology Awards, we work with innovative companies across the UK to help them claim R&D tax credits from the government for the innovation they have undertaken. EmpowerRD has developed a SaaS platform and married it up to a team of Tax experts to create a claiming process fit for the digital age. We have supported over 1200+ companies, but we continue to expand our focus to become the UK’s leading R&D Tax Credits specialist.
We are looking for a Product Marketing Manager to join our highly skilled team to help us achieve that ambition. Working both autonomously and in collaboration, you will play an integral role in our continued growth and be empowered with the right tools to bridge the gap between our product, our sales team, and the market. In addition, you will gain valuable FinTech experience and, as you progress, be rewarded with the opportunity to grow within the organisation.
The Impact and Ownership You Will Have
- Go-to-Market Strategy & Execution: Lead the end-to-end strategy for product launches and feature updates, ensuring they are positioned effectively to drive adoption and retention.
- Positioning and Messaging: Develop compelling narratives that translate complex R&D tax legislation and SaaS functionality into clear value propositions for different buyer personas.
- Sales Enablement: Build tight collaboration with Sales to create high-impact collateral, including pitch decks, case studies, and competitive intelligence that improve win rates.
- Market & Segment Intelligence: Deepen our understanding of businesses at differing stages (Seed, Venture, Growth) and across key target industries to tailor our product's story.
- Customer Insights & Advocacy: Leverage existing channels to gather customer feedback and experiment with new ways to turn our 1200+ clients into vocal advocates.
- Cross-Functional Leadership: Partner closely with Product and Tech teams to influence the roadmap based on market requirements and ROI insights.
Qualifications
- University undergraduate degree or equivalent.
- 4-6 years of experience in B2B SaaS marketing, with a specific focus on product marketing and GTM strategy.
- Proven ability to translate technical features into customer-centric benefits in partnership with Product and Sales teams.
- Experience targeting senior leaders and C-suite within tech and science-based industries.
- Demonstrated ability to manage the product launch lifecycle with executional rigor and a focus on iterative improvement.
- Expertise in data-backed storytelling, using market research and product usage metrics to build influence across GTM teams.
- Comfortable in fast-paced, high-growth environments where priorities evolve as we scale.
- A "proven winner" mindset with a desire to build the Product Marketing roadmap from the ground up.
- Hands-on experience with automation and CMS tools (e.g., HubSpot) to distribute product content and track engagement.
Desired Skills (But Not Essential)
- Experience working within the FinTech sector.
- Knowledge of the UK R&D Tax credits scheme.
- Experience in conducting formal competitive analysis and pricing strategy.
Our Values
- Lead with integrity: We find the right solution, not the first solution.
- Professionalism in engagement: We are an authority in our subject matter and invest in learning.
- Bold in outlook: We are market-leading in our thinking and driven by data.
- Proactive in focus: We have a growth mindset and learn from mistakes.
- Approachable in style: We support each other and grow together as a positive team.
Product Marketing Manager employer: EmpowerRD
Contact Detail:
EmpowerRD Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, webinars, or even local meetups. You never know who might have a lead on your dream job!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your achievements and projects. This is your chance to shine and demonstrate how you can add value to a company like EmpowerRD.
✨Tip Number 3
Prepare for interviews by researching the company and its products. Understand their market position and be ready to discuss how you can contribute to their growth. Tailor your answers to show you’re the perfect fit for their team.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our awesome team at EmpowerRD.
We think you need these skills to ace Product Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Product Marketing Manager role. Highlight your B2B SaaS marketing experience and any relevant achievements that showcase your ability to drive go-to-market strategies.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about product marketing and how your skills align with our mission at EmpowerRD. Don’t forget to mention your understanding of R&D tax credits!
Showcase Your Data Skills: We love data-driven decision-making! Include examples of how you've used market research and product metrics to influence marketing strategies in your application. This will show us you’re the right fit for our fast-paced environment.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at EmpowerRD
✨Know Your Product Inside Out
Before the interview, make sure you thoroughly understand EmpowerRD's SaaS platform and how it helps companies claim R&D tax credits. Familiarise yourself with the key features and benefits, as well as the target market. This will allow you to speak confidently about how you can contribute to the go-to-market strategy.
✨Craft Your Value Proposition
Prepare to articulate your unique value proposition as a Product Marketing Manager. Think about how your previous experience in B2B SaaS marketing aligns with the role. Be ready to share specific examples of how you've successfully translated technical features into customer-centric benefits in past roles.
✨Showcase Your Collaborative Spirit
EmpowerRD values cross-functional leadership, so be prepared to discuss how you've worked closely with sales, product, and tech teams in the past. Share examples of successful collaborations that led to impactful product launches or marketing strategies, highlighting your ability to bridge gaps between different departments.
✨Demonstrate a Growth Mindset
Given the fast-paced nature of the startup environment, it's crucial to show that you're adaptable and open to learning. Prepare to discuss how you've embraced challenges and learned from mistakes in your career. This will resonate well with EmpowerRD's proactive and bold values.