At a Glance
- Tasks: Lead commercial strategy and drive sustainable sales growth in a dynamic environment.
- Company: KSF Global Ltd, a leader in bespoke POS displays and innovative digital signage solutions.
- Benefits: Competitive salary, commission, car allowance, and up to 25 days holiday.
- Other info: Join a collaborative team focused on innovation and strategic growth.
- Why this job: Shape the future of a growing company while making a real impact in new markets.
- Qualifications: Proven experience in commercial leadership and a strong track record in sales growth.
The predicted salary is between 60000 - 70000 £ per year.
Location: Leicestershire (office-based, LE8)
Permanent, Full-time
Company Overview
KSF Global Ltd has delivered bespoke, high-quality POS displays and store fixture solutions to well-known brands and retailers for 20 years. Following our recent relocation to a state-of-the-art, purpose-built HQ, the business is entering a new phase of growth with the launch of LCD & LED digital signage, self-service kiosks, ESL, and payment devices, targeting wider customer bases and new verticals (Hospitality, Health & Wellbeing). These initiatives open up new routes to market and more scalable, repeatable revenue streams.
To support this next stage, KSF Global is seeking a Head of Commercial to work closely with the MD on strategy, business development, and commercial operations to deliver sustainable sales growth across existing and new markets. This is a hands-on, senior SME role, combining strategic oversight, revenue optimisation, and operational delivery.
Role Summary
The Head of Commercial will be responsible for defining and executing KSF’s commercial strategy, driving sustainable sales growth, and managing key accounts. Key areas of focus include:
- Build and develop outbound sales team, manage performance and coach
- Grow the existing core business of bespoke supply of POP displays and store fixtures
- Entry into new verticals (Hospitality, Health & Wellbeing, Commercial) and customer segments
- Coordinate and work with Marketing team for effective campaign execution and delivery
- Ownership of commercial data, forecasting, and performance insight to support decision-making for predictable and sustainable growth
This is a player–leader role: a practical “do-er” with a cerebral, analytical approach, capable of shaping long-term strategy while driving key deals and initiatives.
Key Responsibilities
Commercial Strategy & Growth
- Define and implement the company’s commercial strategy to achieve sustainable sales growth
- Identify and evaluate new markets, verticals, channels, and customer segments
- Translate growth targets into clear revenue plans, KPIs, and commercial initiatives
- Build and maintain revenue pipelines, forecasting, and reporting for leadership decisions
- Align commercial plans with operational capacity, margin targets, and product roadmap
Key Accounts & Business Development
- Manage strategic accounts and high-value opportunities
- Lead market entry for new products and verticals
- Support the team in securing and closing deals where required
- Collaborate with design, production, and operations to deliver commercially viable proposals
Commercial Operations & Insight
- Own commercial MI, reporting, and performance analytics
- Monitor sales, margins, customer trends, and competitor activity
- Use insights to drive pricing, product strategy, and business optimisation
- Develop scalable processes for repeatable product and service sales
Team Leadership & Collaboration
- Build, lead, and develop a small sales and commercial team (internal or outsourced)
- Mentor and support team members to improve commercial outcomes
- Encourage a performance culture focused on accountability, learning, and results
Skills & Experience Required
Essential
- Proven experience in a commercial, business development, or senior sales/commercial leadership role in an SME
- Strong track record in sustainable sales growth, new market development, and key account management
- Experience building and developing a small sales team
- Data-driven, commercially astute, and confident in MI, forecasting, and CRM systems
- Strategic yet hands-on mindset
- Ideally holds a degree in business, economics, or a related field
Desirable
- Experience launching or scaling off-the-shelf / productised ranges
- Exposure to digital, tech-enabled, or hybrid physical/digital products
- Experience balancing bespoke project work with repeatable revenue streams
- Involvement in channel expansion or market entry initiatives
Personal Attributes
- Player–leader: practical “do-er” with a cerebral, analytical approach
- Strategic thinker with strong execution capability
- Comfortable operating at board-level and with operational teams
- Data-led, commercially rigorous, and outcome-focused
- Entrepreneurial and adaptable to SME growth
- Strong communicator able to influence internally and externally
Salary & Benefits
- Base Salary: £60,000 - £70,000
- Commission & Bonus: £10,000 – £20,000
- Annual Paid Holiday: Up to 25 days
- Benefit: Car allowance
Head of Commercial employer: Empower Digital Limited
At Tomato Plant, we pride ourselves on being an excellent employer, offering a supportive work culture that prioritises the health, safety, and welfare of our team. With a commitment to professional development, employees benefit from regular training and opportunities for growth within the heavy construction plant haulage sector. Located in London and Southern England, we provide a dynamic environment where you can contribute to high-profile projects while enjoying competitive benefits, including generous holiday allowances and full PPE equipment.
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We think you need these skills to ace Head of Commercial
Some tips for your application 🫡
Highlight Your Analytical Skills:In the business intelligence field, showcasing your analytical skills is a must. Make sure your CV includes relevant experience with data analysis tools, programming languages like SQL or Python, and any projects where you've interpreted complex data sets to drive business decisions.
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✨Portfolio of Projects
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