At a Glance
- Tasks: Lead commercial strategy and drive sustainable sales growth in a dynamic environment.
- Company: KSF Global Ltd, a leader in bespoke POS displays and innovative digital signage solutions.
- Benefits: Competitive salary, commission, car allowance, and up to 25 days annual leave.
- Other info: Join a collaborative team focused on innovation and professional development.
- Why this job: Shape the future of a growing company while making a real impact in new markets.
- Qualifications: Proven experience in commercial leadership and a strong track record in sales growth.
The predicted salary is between 60000 - 70000 £ per year.
Location: Leicestershire (office-based, LE8)
Permanent, Full-time
Company Overview
KSF Global Ltd has delivered bespoke, high-quality POS displays and store fixture solutions to well-known brands and retailers for 20 years. Following our recent relocation to a state-of-the-art, purpose-built HQ, the business is entering a new phase of growth with the launch of LCD & LED digital signage, self-service kiosks, ESL, and payment devices, targeting wider customer bases and new verticals (Hospitality, Health & Wellbeing). These initiatives open up new routes to market and more scalable, repeatable revenue streams.
To support this next stage, KSF Global is seeking a Head of Commercial to work closely with the MD on strategy, business development, and commercial operations to deliver sustainable sales growth across existing and new markets. This is a hands-on, senior SME role, combining strategic oversight, revenue optimisation, and operational delivery.
Role Summary
The Head of Commercial will be responsible for defining and executing KSF's commercial strategy, driving sustainable sales growth, and managing key accounts. Key areas of focus include:
- Build and develop outbound sales team, manage performance and coach
- Grow the existing core business of bespoke supply of POP displays and store fixtures
- Entry into new verticals (Hospitality, Health & Wellbeing, Commercial) and customer segments
- Coordinate and work with Marketing team for effective campaign execution and delivery
- Ownership of commercial data, forecasting, and performance insight to support decision-making for predictable and sustainable growth
This is a player-leader role: a practical do-er with a cerebral, analytical approach, capable of shaping long-term strategy while driving key deals and initiatives.
Key Responsibilities
Commercial Strategy & Growth
- Define and implement the company's commercial strategy to achieve sustainable sales growth
- Identify and evaluate new markets, verticals, channels, and customer segments
- Translate growth targets into clear revenue plans, KPIs, and commercial initiatives
- Build and maintain revenue pipelines, forecasting, and reporting for leadership decisions
- Align commercial plans with operational capacity, margin targets, and product roadmap
Key Accounts & Business Development
- Manage strategic accounts and high-value opportunities
- Lead market entry for new products and verticals
- Support the team in securing and closing deals where required
- Collaborate with design, production, and operations to deliver commercially viable proposals
Commercial Operations & Insight
- Own commercial MI, reporting, and performance analytics
- Monitor sales, margins, customer trends, and competitor activity
- Use insights to drive pricing, product strategy, and business optimisation
- Develop scalable processes for repeatable product and service sales
Team Leadership & Collaboration
- Build, lead, and develop a small sales and commercial team (internal or outsourced)
- Mentor and support team members to improve commercial outcomes
- Encourage a performance culture focused on accountability, learning, and results
Skills & Experience Required
Essential
- Proven experience in a commercial, business development, or senior sales/commercial leadership role in an SME
- Strong track record in sustainable sales growth, new market development, and key account management
- Experience building and developing a small sales team
- Data-driven, commercially astute, and confident in MI, forecasting, and CRM systems
- Strategic yet hands-on mindset
Desirable
- Experience launching or scaling off-the-shelf / productised ranges
- Exposure to digital, tech-enabled, or hybrid physical/digital products
- Experience balancing bespoke project work with repeatable revenue streams
- Involvement in channel expansion or market entry initiatives
Educational preference: Ideally holds a degree in business, economics, or a related field.
Personal Attributes
- Player-leader: practical do-er with a cerebral, analytical approach
- Strategic thinker with strong execution capability
- Comfortable operating at board-level and with operational teams
- Data-led, commercially rigorous, and outcome-focused
- Entrepreneurial and adaptable to SME growth
- Strong communicator able to influence internally and externally
Salary & Benefits
- Base Salary: £60,000 - £70,000
- Commission & Bonus: £10,000 - £20,000
- Annual Paid Holiday: Up to 25 days
- Benefit: Car allowance
Head of Commercial in Coventry employer: Empower Digital Limited
KSF Global Ltd is an exceptional employer, offering a dynamic work environment in Leicestershire where innovation meets opportunity. With a strong focus on employee growth and development, the company fosters a collaborative culture that encourages strategic thinking and hands-on execution. Employees benefit from competitive salaries, generous holiday allowances, and the chance to be part of a forward-thinking team driving sustainable sales growth in exciting new markets.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Commercial in Coventry
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Prepare for interviews by researching the company and its competitors. Understand their products and services, especially in the new verticals they’re targeting. This will help you tailor your answers and show that you’re genuinely interested in the role.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with the Head of Commercial role. Highlight your successes in sales growth and team leadership, and don’t forget to mention any relevant data-driven strategies you've implemented.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to engage directly with us. Don’t miss out on the chance to stand out!
We think you need these skills to ace Head of Commercial in Coventry
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experience that match the Head of Commercial role. Highlight your achievements in sales growth and team leadership, as these are key for us at KSF Global.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for our commercial strategy and how you can drive sustainable sales growth. Be specific about your past successes.
Showcase Your Analytical Skills:Since this role requires a data-driven approach, don’t forget to mention your experience with MI, forecasting, and CRM systems. We love candidates who can use insights to make informed decisions!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity at KSF Global!
How to prepare for a job interview at Empower Digital Limited
✨Know Your Commercial Strategy
Before the interview, dive deep into KSF Global's current commercial strategy and recent initiatives. Be ready to discuss how your experience aligns with their goals, especially in driving sustainable sales growth and entering new markets.
✨Showcase Your Leadership Skills
Prepare examples of how you've built and developed sales teams in the past. Highlight your coaching methods and how you foster a performance culture, as this role requires strong team leadership and collaboration.
✨Be Data-Driven
Familiarise yourself with key commercial metrics and be prepared to discuss how you've used data to inform decision-making in previous roles. This will demonstrate your analytical approach and ability to optimise revenue streams.
✨Understand the New Verticals
Research the hospitality, health & wellbeing sectors, and any relevant trends. Being able to speak knowledgeably about these areas will show your proactive approach and readiness to tackle new customer segments.
