Senior Product Marketing Manager - Remote in Bolton

Employment Hero is on a mission to make employment easier and more valuable for everyone. Our Employment Operating System brings hiring, HR, payroll and benefits into an all-in-one solution. Since our inception in 2014, we’ve scaled to a $2 billion valuation and gained a presence in 6 countries globally. We now service over 300,000 businesses and more than 2 million employees.

At Employment Hero, we’re proud of our unique DNA, which we call The EH Way:

• Mission First - everything we do is driven by our Mission.
• Remote First - we champion a remote environment with a preference for asynchronous communication and a high degree of autonomy.
• AI First - we are committed to using AI to accelerate our mission.
• Apolitical - we do not take a position on political or social topics, unless it relates to our Mission.
• We Live by Our Values - we role model our values 100% of the time.
• We Expect High Performance - we set a high standard and we’re not satisfied with being average.

As our Senior Product Marketing Manager, you will be the strategic lead for Product Marketing in the UK. Reporting to the UK Senior PM and MD (Talent Solutions), you will initially spearhead the go-to-market (GTM) strategy for our ATS and Talent Marketplace — driving the liquid exchange of talent that is central to our growth. While your immediate mission is to dominate the UK Talent space, as the lead PMM in the region, your remit will evolve to cover broader product areas across the Employment Operating System as we scale. You aren’t just executing a plan; you are building the blueprint for UK market leadership.

Your key focus areas will be:

• Strategic Leadership: Owning the UK Product Marketing roadmap, starting with Talent Marketplace and expanding into broader HR and Payroll solutions.
• Market-Product Fit: Identifying and closing product-market fit gaps specifically for UK employers to ensure rapid ATS adoption.
• GTM Strategy: Developing and leading the end-to-end GTM strategy for the UK Talent Marketplace, translating complex value propositions into local marketing excellence.
• Roadmap Influence: Partnering with Product Managers to prioritize the roadmap based on UK-specific competitive analysis and market requirements.
• Market Mapping: Mapping UK supply and demand across regional hiring hubs, industry verticals, and role types to fuel marketplace liquidity.
• Commercial Enablement: Optimizing the Talent pitch for the UK market, ensuring local CX, SDR, and AE teams are equipped to win.
• Daily Impact: Collaborating with the marketing team to turn core value propositions into high-impact messaging across all channels.
• Conducting deep-dive customer research to understand "the why" behind product usage and barriers to adoption.
• Defining requirements for UK success by distilling feedback from customers and sales teams.
• Managing high-stakes product releases and ensuring full internal readiness.
• Analyzing data to identify demand clusters, influencing both candidate acquisition and product direction.
• Leveraging AI to document customer activation patterns and inform future product development.

To thrive as a leader at Employment Hero, you must operate with focus, agility, and an obsession with impact. We are looking for:

• A Strategic Architect: Proven experience in a Senior PMM role, with a track record of leading GTM strategies in the UK SaaS or Marketplace landscape.
• Marketplace Specialist: Experience with Talent/HR tech, ATS adoption, or marketplace dynamics is highly desirable.
• Cross-Functional Leader: Expert at navigating the intersection of Product, Engineering, and Sales to drive commercial outcomes.
• Data-Driven Marketer: You use analytical rigor to map markets and identify growth opportunities before the competition does.
• Customer Advocate: You are comfortable conducting interviews and translating feedback into actionable product requirements.
• AI-Forward: You are curious about AI’s role in product marketing and eager to use it to amplify your impact.

At Employment Hero, we don’t just talk about a better way to work - we live it. Joining Employment Hero means:

• You will work remotely, with the flexibility to own your time and impact.
• You will access cutting-edge tools to amplify your work, knowledge and outputs.
• You’ll surround yourself with ambitious, outcome-driven colleagues who challenge you to do the best work of your life.
• You’ll own ESOP (employee share options) in one of the world’s fastest-growing tech companies.
• You’ll also have access to a wide range of benefits that includes a very generous parental leave policy, subsidised egg freezing, a WFH office expense budget, and outstanding learning & development opportunities.
• Annual Global Gathering - so far we’ve been to Thailand, Vietnam, Bali, Dubai and are excited to meet in Gold Coast in Australia in September 2026.
• We’re AI-first, so you may meet some of our AI tools early in the process. They help us cut the noise, surface great talent fast and make sure every candidate gets a fair, consistent experience.

We verify candidate identity and location as part of our hiring process. At Employment Hero, we are committed to safeguarding the privacy of your application data. To understand how we do so, you can read our Applicant Privacy Policy here: employmenthero.com/legals/applicant-policy/.

Employment Hero celebrates diverse perspectives and experiences, we invite people of all backgrounds and identities to apply for this position.