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- Tasks: Lead the marketing strategy and manage digital campaigns for a growing UK business.
- Company: Join a dynamic UK company focused on B2B marketing and business growth.
- Benefits: Enjoy hybrid working, a competitive salary, bonuses, and career progression opportunities.
- Why this job: Make a real impact in a standalone role with autonomy and access to creative resources.
- Qualifications: 3+ years in B2B marketing, strong digital skills, and experience in lead generation required.
- Other info: Occasional travel may be needed; a full clean driving licence is essential.
The predicted salary is between 36000 - 60000 £ per year.
Employal is recruiting on behalf of a growing UK business seeking a skilled Marketing Manager to take ownership of their end-to-end marketing strategy. This is a standalone role, ideal for a digital marketing professional with a strong B2B background who enjoys autonomy, strategy, and hands-on delivery.
Reporting to the Director of Marketing at group level, you will be based at the Uttoxeter site and collaborate closely with the wider UK marketing team. You will also have access to shared resources including graphic design, photography, and a marketing executive for content support. While you won’t have direct reports, you will play a key role in business development and lead generation activity.
Key Responsibilities- Manage and continually improve the company website as a lead generation tool, working with an external digital agency on UX and conversion optimisation.
- Develop and execute a robust SEO strategy with agency support.
- Oversee paid media campaigns (PPC), monitoring performance and ROI, and contributing to group-level strategy.
- Create regular marketing reports for internal stakeholders including the board and sales teams.
- Maximise use of HubSpot CRM for marketing automation, email workflows, and customer segmentation.
- Develop digital content including blogs, case studies, and thought leadership material.
- Own and execute the social media strategy, overseeing content calendars and campaigns.
- Work with the sales team to identify project photography opportunities and stakeholder engagement.
- Support business development and brand awareness through trade shows and industry association events.
- Coordinate post-project customer satisfaction surveys.
- Conduct competitor analysis, industry research, and market monitoring.
- Provide occasional marketing support to other UK group business units when needed.
We are seeking an experienced, commercially focused marketer with strong digital skills and a background in B2B lead generation. You should be confident working independently and passionate about aligning marketing to business goals.
Essential Skills & Experience- Minimum 3 years in a B2B marketing role with lead generation focus.
- Experience in SEO and PPC campaign delivery (agency collaboration welcome).
- Strong content creation and website optimisation experience.
- Proficiency with CRM systems (HubSpot preferred) and data-driven marketing.
- Excellent written and verbal communication skills.
- Proficiency in Microsoft Office (Word, Excel, PowerPoint).
- Strong organisation, multitasking, and attention to detail.
- Confident working with internal stakeholders, including sales and senior leadership.
- Full clean driving licence and willingness to travel occasionally.
- Exhibition and trade show coordination.
- Photography skills or visual content direction.
- Experience using Adobe InDesign.
- Experience in competitor research or market analysis.
- Opportunity to lead marketing strategy within a well-established UK business.
- Access to supportive group-level resources.
- High visibility and real impact on lead generation and business growth.
- Hybrid working and flexible environment.
- Career progression potential within a wider group.
If you’re a commercially minded B2B marketer looking for a standalone role with variety, ownership, and impact, apply today or contact Employal for a confidential discussion.
Contact Detail:
EMPLOYAL Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager (Uttoxeter)
✨Tip Number 1
Familiarise yourself with the company's current marketing strategies and recent campaigns. This will help you demonstrate your understanding of their brand and how you can contribute to their goals during any discussions.
✨Tip Number 2
Network with professionals in the B2B marketing space, especially those who have experience with lead generation. Engaging with industry peers can provide insights into best practices and may even lead to referrals.
✨Tip Number 3
Prepare to discuss specific examples of successful SEO and PPC campaigns you've managed. Being able to articulate your past successes will showcase your expertise and confidence in handling the responsibilities of this role.
✨Tip Number 4
Stay updated on the latest trends in digital marketing and B2B lead generation. Showing that you're proactive about learning and adapting to new strategies can set you apart from other candidates.
We think you need these skills to ace Marketing Manager (Uttoxeter)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your B2B marketing experience, particularly in lead generation and digital marketing. Use specific examples that demonstrate your success in these areas.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for marketing and your ability to work independently. Mention how your skills align with the responsibilities outlined in the job description, such as managing SEO strategies and overseeing PPC campaigns.
Showcase Relevant Skills: In your application, emphasise your proficiency with CRM systems like HubSpot, as well as your experience in content creation and website optimisation. These are key skills that the company is looking for.
Highlight Your Achievements: Include quantifiable achievements in your application, such as successful campaigns you've led or improvements in lead generation metrics. This will help demonstrate your impact in previous roles.
How to prepare for a job interview at EMPLOYAL
✨Showcase Your B2B Experience
Make sure to highlight your previous experience in B2B marketing during the interview. Discuss specific campaigns you've managed, focusing on lead generation and how they contributed to business growth.
✨Demonstrate Digital Savvy
Be prepared to talk about your expertise in digital marketing tools, especially SEO and PPC. Share examples of successful strategies you've implemented and the results achieved, as this role heavily relies on these skills.
✨Prepare for Collaboration Questions
Since this role involves working closely with sales and other stakeholders, think of examples that demonstrate your ability to collaborate effectively. Highlight any experiences where you successfully aligned marketing efforts with sales goals.
✨Discuss Your Content Creation Skills
As content creation is a key responsibility, be ready to discuss your approach to developing engaging content. Bring samples of your work, such as blogs or case studies, to showcase your writing skills and creativity.
