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- Tasks: Lead the marketing strategy and manage campaigns for a growing UK business.
- Company: Join a dynamic UK company focused on B2B marketing and lead generation.
- Benefits: Enjoy hybrid working, a competitive salary, bonuses, and career progression opportunities.
- Why this job: Make a real impact on business growth while enjoying autonomy and creative freedom.
- Qualifications: 3+ years in B2B marketing with strong digital skills and lead generation experience required.
- Other info: Opportunity for occasional travel and collaboration with a supportive marketing team.
The predicted salary is between 36000 - 60000 £ per year.
We are recruiting on behalf of a growing UK business seeking a skilled Marketing Manager to take ownership of their end-to-end marketing strategy. This is a standalone role, ideal for a digital marketing professional with a strong B2B background who enjoys autonomy, strategy, and hands-on delivery.
Reporting to the Director of Marketing at group level, you will be based at the Uttoxeter site and collaborate closely with the wider UK marketing team. You will also have access to shared resources including graphic design, photography, and a marketing executive for content support. While you won’t have direct reports, you will play a key role in business development and lead generation activity.
Key Responsibilities
- Manage and continually improve the company website as a lead generation tool, working with an external digital agency on UX and conversion optimisation.
- Develop and execute a robust SEO strategy with agency support.
- Oversee paid media campaigns (PPC), monitoring performance and ROI, and contributing to group-level strategy.
- Create regular marketing reports for internal stakeholders including the board and sales teams.
- Maximise use of HubSpot CRM for marketing automation, email workflows, and customer segmentation.
- Develop digital content including blogs, case studies, and thought leadership material.
- Own and execute the social media strategy, overseeing content calendars and campaigns.
- Work with the sales team to identify project photography opportunities and stakeholder engagement.
- Support business development and brand awareness through trade shows and industry association events.
- Coordinate post-project customer satisfaction surveys.
- Conduct competitor analysis, industry research, and market monitoring.
- Provide occasional marketing support to other UK group business units when needed.
The candidate
We are seeking an experienced, commercially focused marketer with strong digital skills and a background in B2B lead generation. You should be confident working independently and passionate about aligning marketing to business goals.
Essential Skills & Experience
- Minimum 3 years in a B2B marketing role with lead generation focus.
- Experience in SEO and PPC campaign delivery (agency collaboration welcome).
- Strong content creation and website optimisation experience.
- Proficiency with CRM systems (HubSpot preferred) and data-driven marketing.
- Excellent written and verbal communication skills.
- Proficiency in Microsoft Office (Word, Excel, PowerPoint).
- Strong organisation, multitasking, and attention to detail.
- Confident working with internal stakeholders, including sales and senior leadership.
- Full clean driving licence and willingness to travel occasionally.
Desirable Skills
- Exhibition and trade show coordination.
- Photography skills or visual content direction.
- Experience using Adobe InDesign.
- Experience in competitor research or market analysis.
Why Apply?
- Opportunity to lead marketing strategy within a well-established UK business.
- Access to supportive group level resources.
- High visibility and real impact on lead generation and business growth.
- Hybrid working and flexible environment.
- Career progression potential within a wider group.
If you’re a commercially minded B2B marketer looking for a standalone role with variety, ownership, and impact, apply today or contact Employal for a confidential discussion.
Marketing Manager employer: EMPLOYAL
Contact Detail:
EMPLOYAL Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager
✨Tip Number 1
Familiarise yourself with the latest trends in B2B marketing, especially in lead generation and digital strategies. This will not only help you during interviews but also demonstrate your passion and commitment to staying ahead in the field.
✨Tip Number 2
Network with professionals in the industry, particularly those who have experience in standalone marketing roles. Attend relevant events or webinars to make connections that could provide insights or even referrals for the position.
✨Tip Number 3
Showcase your understanding of HubSpot and other CRM systems by discussing specific examples of how you've used them to drive marketing success in previous roles. This will highlight your technical skills and readiness for the job.
✨Tip Number 4
Prepare to discuss your approach to managing a website as a lead generation tool. Be ready to share ideas on SEO strategies and PPC campaigns, as well as how you would measure their effectiveness in this role.
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your B2B marketing experience, particularly in lead generation, SEO, and PPC campaigns. Use specific examples that demonstrate your success in these areas.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and your ability to work independently. Mention how your skills align with the responsibilities outlined in the job description.
Showcase Relevant Skills: Emphasise your proficiency with CRM systems like HubSpot, as well as your content creation and website optimisation skills. Provide examples of how you've used these tools to drive results in previous roles.
Highlight Collaboration Experience: Since this role involves working closely with internal stakeholders and external agencies, include examples of successful collaborations in your application. This will demonstrate your ability to work effectively in a team-oriented environment.
How to prepare for a job interview at EMPLOYAL
✨Showcase Your B2B Experience
Make sure to highlight your previous experience in B2B marketing during the interview. Discuss specific campaigns you've managed, focusing on lead generation and how they contributed to business growth.
✨Demonstrate Your Digital Skills
Be prepared to talk about your proficiency in SEO, PPC, and CRM systems like HubSpot. Share examples of how you've used these tools to optimise marketing strategies and improve ROI.
✨Prepare for Strategic Discussions
Since this role involves developing and executing marketing strategies, think about how you would approach this task. Be ready to discuss your ideas on website optimisation, content creation, and social media strategies.
✨Engage with the Company’s Vision
Research the company and its market position before the interview. Show enthusiasm for their goals and how your skills can align with their vision for growth and brand awareness.
