Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead demand generation strategy and optimise performance for qualified lead delivery.
- Company: Global software organisation trusted by top brands.
- Benefits: Competitive salary, remote work, and genuine ownership at senior leadership level.
- Why this job: Shape the future of demand generation and make a real impact.
- Qualifications: Experience in demand generation and managing paid media agencies.
- Other info: Opportunity for transparency, trust, and measurable success.
The predicted salary is between 43000 - 50000 £ per year.
My client is a global software organisation trusted by some of the world's most recognisable brands. As part of their continued investment in growth, they are looking to appoint a Demand Generation Manager to take ownership of lead generation, performance, and pipeline contribution. This is a role for someone who wants real accountability and the opportunity to build something that is not yet perfect.
The demand function needs structure, ownership, and clarity, and this role will play a key part in shaping how demand generation operates moving forward. Working within an agency led model, you will not run campaigns day to day but will be accountable for strategy, performance, optimisation decisions, and results. You will own the numbers and clearly articulate what is working and what is not. This is an opportunity to join a transparent business that is open about where improvements are needed and to make the role your own.
The purpose of the role is to align paid media agencies, internal teams, and sales around one outcome: the predictable delivery of qualified leads at an agreed cost. You will bring ownership where it has been missing and build a demand engine that can be measured, refined, and scaled.
- Own monthly and quarterly lead targets and overall demand performance
- Track and report on lead volume, conversion, and cost metrics across channels
- Ensure demand activity drives revenue pipeline, not vanity metrics
- Manage and challenge external paid media agencies on strategy and delivery
- Set channel strategy, budgets, and structured testing plans
- Decide what activity to scale, pause, or stop based on performance
- Define paid search and paid social strategy, audiences, and messaging
- Design and run structured tests, using data to optimise spend
- Own performance from click through to qualified lead
- Improve conversion rates across landing pages and lead journeys
- Produce clear weekly performance reporting for senior stakeholders
- Make confident, data led recommendations to improve results
This role will suit someone who is strategic, considered, and comfortable stepping into an environment that needs improvement rather than maintenance.
- Proven experience in demand generation or growth marketing in a B2B environment
- Strong experience managing paid media agencies
- Commercial mindset with confidence owning targets, budgets, and outcomes
- Comfortable being accountable and visible at senior level
- Strong understanding of funnels, attribution, and conversion performance
- Confidence making difficult decisions and challenging agencies when needed
- Experience working within software, training, or professional services environments
- Familiarity with customer relationship management and analytics platforms
In return, you will receive genuine ownership and visibility at senior leadership level, transparency, trust, and the freedom to build something properly, clear expectations and measurable success criteria, and the opportunity to directly influence commercial outcomes.
Interested? Please click 'apply' today.
Demand Generation Manager in London employer: EMPLOYAL
Contact Detail:
EMPLOYAL Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Demand Generation Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Show them you’re not just another candidate; you’re genuinely interested in what they do and how you can contribute.
✨Tip Number 3
Practice your pitch! You need to clearly articulate your experience and how it aligns with their needs. Make it engaging and memorable – you want to stand out!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take that extra step.
We think you need these skills to ace Demand Generation Manager in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Demand Generation Manager. Highlight your experience in managing agencies and driving lead generation, as this is what we’re really looking for!
Showcase Your Achievements: Don’t just list your responsibilities; show us what you’ve achieved! Use numbers and metrics to demonstrate how you’ve improved performance and contributed to revenue growth in previous roles.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Tell us why you’re passionate about demand generation and how your strategic mindset can help shape our future. Make it personal and engaging!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at EMPLOYAL
✨Know Your Numbers
As a Demand Generation Manager, you'll need to own the numbers. Brush up on your metrics and be ready to discuss lead volume, conversion rates, and cost metrics. Prepare specific examples of how you've tracked and improved these in past roles.
✨Show Your Strategic Mindset
This role requires a strategic approach to demand generation. Be prepared to talk about your experience in setting channel strategies and making data-led decisions. Think of a time when you had to pivot based on performance and how that impacted results.
✨Challenge with Confidence
You'll be managing external agencies, so it's crucial to demonstrate your ability to challenge their strategies. Prepare to discuss how you've successfully managed agency relationships in the past and how you ensured accountability for results.
✨Communicate Clearly
Since you'll be reporting to senior stakeholders, practice articulating complex data in a clear and concise manner. Bring examples of your performance reports and how you've used them to drive decisions and improvements in demand generation.
