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- Tasks: Lead demand generation strategy and optimise performance for qualified leads.
- Company: Global software organisation trusted by top brands.
- Benefits: Competitive salary, ownership of projects, and visibility at senior leadership level.
- Why this job: Make a real impact by shaping demand generation and driving measurable success.
- Qualifications: Experience in demand generation, managing paid media agencies, and strong analytical skills.
- Other info: Join a transparent team with opportunities for growth and influence.
The predicted salary is between 37000 - 43000 £ per year.
My client is a global software organisation trusted by some of the world’s most recognisable brands. As part of their continued investment in growth, they are looking to appoint a Demand Generation Manager to take ownership of lead generation, performance, and pipeline contribution. This is a role for someone who wants real accountability and the opportunity to build something that is not yet perfect.
The demand function needs structure, ownership, and clarity, and this role will play a key part in shaping how demand generation operates moving forward. Working within an agency led model, you will not run campaigns day to day but will be accountable for strategy, performance, optimisation decisions, and results. You will own the numbers and clearly articulate what is working and what is not. This is an opportunity to join a transparent business that is open about where improvements are needed and to make the role your own. The purpose of the role is to align paid media agencies, internal teams, and sales around one outcome: the predictable delivery of qualified leads at an agreed cost. You will bring ownership where it has been missing and build a demand engine that can be measured, refined, and scaled.
- Own monthly and quarterly lead targets and overall demand performance
- Track and report on lead volume, conversion, and cost metrics across channels
- Ensure demand activity drives revenue pipeline, not vanity metrics
- Manage and challenge external paid media agencies on strategy and delivery
- Set channel strategy, budgets, and structured testing plans
- Decide what activity to scale, pause, or stop based on performance
- Define paid search and paid social strategy, audiences, and messaging
- Design and run structured tests, using data to optimise spend
- Own performance from click through to qualified lead
- Improve conversion rates across landing pages and lead journeys
- Produce clear weekly performance reporting for senior stakeholders
- Make confident, data led recommendations to improve results
This role will suit someone who is strategic, considered, and comfortable stepping into an environment that needs improvement rather than maintenance.
- Proven experience in demand generation or growth marketing in a B2B environment
- Strong experience managing paid media agencies
- Commercial mindset with confidence owning targets, budgets, and outcomes
- Comfortable being accountable and visible at senior level
- Strong understanding of funnels, attribution, and conversion performance
- Confidence making difficult decisions and challenging agencies when needed
- Experience working within software, training, or professional services environments
- Familiarity with customer relationship management and analytics platforms
In return:
- Genuine ownership and visibility at senior leadership level
- Transparency, trust, and the freedom to build something properly
- Clear expectations and measurable success criteria
- Opportunity to directly influence commercial outcomes
Interested? Please click ‘apply’ today.
Demand Generation Manager in Leicester employer: EMPLOYAL
Contact Detail:
EMPLOYAL Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Demand Generation Manager in Leicester
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Show them you’re not just another candidate; you’re genuinely interested in what they do and how you can contribute.
✨Tip Number 3
Practice your pitch! You need to clearly articulate your experience and how it aligns with their needs. Make it engaging and memorable, so they can’t forget you.
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email can keep you top of mind and show your enthusiasm for the role. Plus, it’s a great chance to reiterate why you’re the perfect fit.
We think you need these skills to ace Demand Generation Manager in Leicester
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Demand Generation Manager. Highlight your experience in demand generation and managing paid media agencies, as these are key aspects of the job.
Craft a Compelling Cover Letter: Use your cover letter to showcase your strategic mindset and how you've driven results in previous roles. This is your chance to show us why you're the perfect fit for shaping our demand generation function.
Showcase Your Data Skills: Since this role involves making data-led recommendations, be sure to mention any experience you have with analytics platforms and how you've used data to optimise performance in past positions.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates!
How to prepare for a job interview at EMPLOYAL
✨Know Your Numbers
As a Demand Generation Manager, you'll need to own the numbers. Brush up on your metrics related to lead generation, conversion rates, and ROI. Be ready to discuss how you've tracked and reported on these in previous roles, and come prepared with examples of how you’ve used data to make strategic decisions.
✨Showcase Your Strategic Mindset
This role requires a strategic approach to demand generation. Prepare to talk about your experience in setting channel strategies and managing budgets. Think of specific instances where you’ve had to make tough decisions based on performance data, and be ready to explain your thought process.
✨Demonstrate Agency Management Skills
Since you'll be managing external paid media agencies, it’s crucial to highlight your experience in this area. Share examples of how you've challenged agencies on strategy and delivery, and discuss any successful campaigns that resulted from your collaboration. This will show your ability to drive results through effective partnerships.
✨Be Ready for Performance Discussions
Expect to dive deep into discussions about performance metrics and optimisation strategies. Prepare to articulate what has worked in your past roles and what hasn’t. Bring along insights on how you’ve improved conversion rates or optimised lead journeys, as this will demonstrate your hands-on experience and accountability.
