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- Tasks: Lead demand generation strategy and optimise performance for qualified leads.
- Company: Global software organisation trusted by top brands.
- Benefits: Competitive salary, remote work, and genuine ownership at senior level.
- Why this job: Shape the future of demand generation and make a real impact.
- Qualifications: Experience in demand generation and managing paid media agencies.
- Other info: Transparent culture with clear expectations and growth opportunities.
The predicted salary is between 43000 - 50000 £ per year.
My client is a global software organisation trusted by some of the world's most recognisable brands. As part of their continued investment in growth, they are looking to appoint a Demand Generation Manager to take ownership of lead generation, performance, and pipeline contribution. This is a role for someone who wants real accountability and the opportunity to build something that is not yet perfect.
The demand function needs structure, ownership, and clarity, and this role will play a key part in shaping how demand generation operates moving forward. Working within an agency led model, you will not run campaigns day to day but will be accountable for strategy, performance, optimisation decisions, and results. You will own the numbers and clearly articulate what is working and what is not. This is an opportunity to join a transparent business that is open about where improvements are needed and to make the role your own. The purpose of the role is to align paid media agencies, internal teams, and sales around one outcome: the predictable delivery of qualified leads at an agreed cost. You will bring ownership where it has been missing and build a demand engine that can be measured, refined, and scaled.
- Own monthly and quarterly lead targets and overall demand performance
- Track and report on lead volume, conversion, and cost metrics across channels
- Ensure demand activity drives revenue pipeline, not vanity metrics
- Manage and challenge external paid media agencies on strategy and delivery
- Set channel strategy, budgets, and structured testing plans
- Decide what activity to scale, pause, or stop based on performance
- Define paid search and paid social strategy, audiences, and messaging
- Design and run structured tests, using data to optimise spend
- Own performance from click through to qualified lead
- Improve conversion rates across landing pages and lead journeys
- Produce clear weekly performance reporting for senior stakeholders
- Make confident, data led recommendations to improve results
This role will suit someone who is strategic, considered, and comfortable stepping into an environment that needs improvement rather than maintenance.
- Proven experience in demand generation or growth marketing in a B2B environment
- Strong experience managing paid media agencies
- Commercial mindset with confidence owning targets, budgets, and outcomes
- Comfortable being accountable and visible at senior level
- Strong understanding of funnels, attribution, and conversion performance
- Confidence making difficult decisions and challenging agencies when needed
- Experience working within software, training, or professional services environments
- Familiarity with customer relationship management and analytics platforms
In return, you will receive genuine ownership and visibility at senior leadership level, transparency, trust, and the freedom to build something properly, clear expectations and measurable success criteria, and the opportunity to directly influence commercial outcomes.
Interested? Please click 'apply' today.
Demand Generation Manager in England employer: EMPLOYAL
Contact Detail:
EMPLOYAL Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Demand Generation Manager in England
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Show them you’re not just another candidate; you’re genuinely interested in what they do and how you can contribute.
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills align with their needs, especially around demand generation and managing agencies. Confidence is key!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed and shows you’re serious about joining the team.
We think you need these skills to ace Demand Generation Manager in England
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Demand Generation Manager. Highlight your experience in managing paid media agencies and any relevant metrics you've achieved. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about demand generation and how your strategic mindset aligns with our goals. Let us know how you plan to tackle the challenges we face.
Showcase Your Data Skills: Since this role is all about numbers, make sure to include examples of how you've used data to drive decisions in past roles. We love candidates who can confidently articulate their impact on lead generation and conversion rates.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any important updates. Plus, it shows you're keen on joining our team!
How to prepare for a job interview at EMPLOYAL
✨Know Your Numbers
As a Demand Generation Manager, you'll need to own the numbers. Brush up on your metrics and be ready to discuss lead volume, conversion rates, and cost metrics. Show that you can articulate what’s working and what isn’t with confidence.
✨Show Your Strategic Mindset
This role requires a strategic approach to demand generation. Prepare examples of how you've previously shaped strategies or optimised performance. Be ready to discuss how you would align paid media agencies and internal teams towards common goals.
✨Be Ready to Challenge
You’ll need to manage and challenge external agencies effectively. Think about times when you’ve had to make tough decisions or push back on strategies. Demonstrating your ability to hold agencies accountable will show you’re the right fit for this role.
✨Demonstrate Your Data Savvy
Data is key in this position. Prepare to discuss how you've used data to drive decisions in past roles. Bring examples of structured tests you've designed and how you’ve optimised spend based on performance metrics.
