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- Tasks: Lead demand generation strategy and optimise performance for qualified leads.
- Company: Global software organisation trusted by top brands.
- Benefits: Competitive salary, remote work, and genuine ownership at senior level.
- Why this job: Shape the future of demand generation and make a real impact.
- Qualifications: Experience in demand generation and managing paid media agencies.
- Other info: Transparent culture with clear expectations and growth opportunities.
My client is a global software organisation trusted by some of the world’s most recognisable brands. As part of their continued investment in growth, they are looking to appoint a Demand Generation Manager to take ownership of lead generation, performance, and pipeline contribution. This is a role for someone who wants real accountability and the opportunity to build something that is not yet perfect.
The demand function needs structure, ownership, and clarity, and this role will play a key part in shaping how demand generation operates moving forward. Working within an agency led model, you will not run campaigns day to day but will be accountable for strategy, performance, optimisation decisions, and results. You will own the numbers and clearly articulate what is working and what is not. This is an opportunity to join a transparent business that is open about where improvements are needed and to make the role your own. The purpose of the role is to align paid media agencies, internal teams, and sales around one outcome: the predictable delivery of qualified leads at an agreed cost. You will bring ownership where it has been missing and build a demand engine that can be measured, refined, and scaled.
- Own monthly and quarterly lead targets and overall demand performance
- Track and report on lead volume, conversion, and cost metrics across channels
- Ensure demand activity drives revenue pipeline, not vanity metrics
- Manage and challenge external paid media agencies on strategy and delivery
- Set channel strategy, budgets, and structured testing plans
- Decide what activity to scale, pause, or stop based on performance
- Define paid search and paid social strategy, audiences, and messaging
- Design and run structured tests, using data to optimise spend
- Own performance from click through to qualified lead
- Improve conversion rates across landing pages and lead journeys
- Produce clear weekly performance reporting for senior stakeholders
- Make confident, data led recommendations to improve results
This role will suit someone who is strategic, considered, and comfortable stepping into an environment that needs improvement rather than maintenance.
- Proven experience in demand generation or growth marketing in a B2B environment
- Strong experience managing paid media agencies
- Commercial mindset with confidence owning targets, budgets, and outcomes
- Comfortable being accountable and visible at senior level
- Strong understanding of funnels, attribution, and conversion performance
- Confidence making difficult decisions and challenging agencies when needed
- Experience working within software, training, or professional services environments
- Familiarity with customer relationship management and analytics platforms
In return:
- Genuine ownership and visibility at senior leadership level
- Transparency, trust, and the freedom to build something properly
- Clear expectations and measurable success criteria
- Opportunity to directly influence commercial outcomes
Remote working/work at home options are available for this role.
Demand Generation Manager employer: EMPLOYAL
Contact Detail:
EMPLOYAL Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Demand Generation Manager
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Show them you’re not just another candidate; you’re genuinely interested in what they do and how you can contribute.
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills align with their needs. Highlight your experience in demand generation and how you can drive results.
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email can keep you top of mind and show your enthusiasm for the role. And remember, apply through our website for the best chance!
We think you need these skills to ace Demand Generation Manager
Some tips for your application 🫡
Keep Your CV Fresh: Make sure your CV is up to date and tailored for the Demand Generation Manager role. Highlight your experience in demand generation and managing paid media agencies, as these are key aspects of the job.
Read the Job Specs Carefully: Before applying, take a good look at the job description. Understanding what the company is looking for will help you align your skills and experiences with their needs, making your application stand out.
Showcase Your Strategic Mindset: In your application, emphasise your strategic thinking and ability to improve processes. The role requires someone who can take ownership and make data-driven decisions, so be sure to highlight relevant examples.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets the attention it deserves, and we can’t wait to see what you bring to the table!
How to prepare for a job interview at EMPLOYAL
✨Know Your Numbers
As a Demand Generation Manager, you'll need to own the numbers. Brush up on your metrics and be ready to discuss how you've tracked lead volume, conversion rates, and cost metrics in previous roles. Show them you can articulate what works and what doesn’t with confidence.
✨Show Your Strategic Mindset
This role requires a strategic approach to demand generation. Prepare examples of how you've developed channel strategies or optimised campaigns based on data. Be ready to discuss your thought process and how you’ve made decisions that impacted performance.
✨Challenge the Status Quo
The company is looking for someone who can bring ownership where it’s been missing. Think about times when you’ve had to challenge agencies or internal teams on their strategies. Be prepared to share these experiences and how they led to improved outcomes.
✨Be Ready for Accountability
This position comes with real accountability, so be prepared to discuss how you handle pressure and visibility at senior levels. Share instances where you’ve taken responsibility for targets and outcomes, and how you’ve communicated results to stakeholders.
