Manager data management in Milton

Are you a commercially minded Demand Generation Manager who understands that marketing is about more than campaigns and clicks? Do you know how to build and optimise marketing funnels, challenge agency performance and ensure marketing activity translates into high-quality pipeline and revenue? This is a brilliant opportunity to join a fast-growing SaaS business with an established customer base, a strong reputation in its market and ambitious plans for growth.

We are looking for a Demand Generation Manager to take ownership of the end-to-end demand generation function, ensuring that marketing activity is driving measurable business outcomes and delivering a consistent flow of Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs). This is a highly commercial, data-led position for someone who understands how demand generation directly impacts sales performance, pipeline growth and revenue. You will be empowered to make decisions, challenge performance and take ownership of what is and is not working. Importantly, this is not a people management role to begin with. As Demand Generation Manager, you will sit at the centre of marketing, sales and leadership.

You will own the demand generation funnel from lead acquisition through to MQL, SQL and pipeline contribution. Working closely with sales, you will ensure there is alignment on lead quality, follow-up processes and conversion performance, ensuring sales teams are equipped with the opportunities they need to succeed. You will have the autonomy to make decisions, identify opportunities, challenge underperformance and continuously optimise campaigns based on data and results.

• Own and optimise the end-to-end demand generation funnel from lead acquisition through to MQL, SQL and revenue generation
• Define, monitor and improve MQL and SQL performance metrics
• Work closely with sales leadership to improve lead quality, conversion rates and pipeline contribution
• Manage and hold external marketing agencies accountable for campaign delivery and performance
• Identify what is and is not working and make recommendations based on data
• Monitor pipeline performance and identify bottlenecks within the funnel

We are looking for an experienced Demand Generation professional who understands how marketing supports sales and drives measurable business growth. You must have experience working with external agencies and be confident challenging performance, asking difficult questions and ensuring value is delivered. You will understand marketing funnels in detail and have hands-on experience managing MQLs, SQLs and pipeline performance.

• Strong understanding of MQLs, SQLs and pipeline management
• A track record of improving lead quality and conversion performance
• Strong analytical skills with the ability to turn data into action
• Experience working closely with sales teams and senior stakeholders
• Excellent project management and prioritisation skills
• A commercial mindset and a genuine interest in driving business growth

This is an opportunity for an experienced Demand Generation Manager who wants ownership, accountability and the ability to directly influence commercial success.