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For Companies At a Glance
- Tasks: Lead marketing strategies and amplify young voices for impactful campaigns.
- Company: Join a dynamic charity focused on boxing-led social interventions.
- Benefits: Competitive salary, creative freedom, and the chance to make a difference.
- Why this job: Shape the future of youth advocacy while driving national visibility.
- Qualifications: Senior marketing experience with a passion for storytelling and strategy.
- Other info: Collaborative environment with opportunities for personal and professional growth.
The predicted salary is between 36000 - 60000 £ per year.
The Head of Marketing will lead Empire’s marketing and communications. Combining strategic leadership with hands-on delivery, the role will drive visibility, credibility and influence, locally and nationally, to help the charity achieve its income targets and ambitious national growth plans.
Main Duties And Responsibilities
- Strategic Leadership
- Develop and execute marketing and communications strategies aligned with Empire’s priorities and values.
- Own and evolve the charity’s brand and messaging and ensure consistency and authenticity across all channels.
- Establish and monitor key performance indicators (KPIs) to measure, report on and continuously improve marketing effectiveness.
- Champion the authentic amplification of young people’s voice in Empire’s marketing and communications.
- Channel and Content Leadership
- Lead Empire’s digital strategy, including website optimisation, SEO and social media growth.
- Oversee the content strategy and calendar, producing and commissioning high-quality case studies, impact reports, newsletters, blogs, videos and photography.
- Embed young people’s voice across all content to create authenticity and compelling asks.
- Unlock the potential of the charity’s national movement of boxing clubs to amplify Empire’s key messages for the benefit of the ‘boxing for good’ sector.
- Media, PR and External Relations
- Lead proactive and reactive media relations to raise Empire’s profile locally and nationally and communicate key messages effectively.
- Build and maintain relationships with local and national media and act as the charity’s point of contact for journalists and press teams.
- Produce press releases, media packs and reactive statements.
- Develop Empire’s Ambassadors into an active, influential network to promote the charity.
- Driving Income and Supporter Growth
- Maximise marketing and communications to achieve Empire’s income targets and build its supporter and customer bases.
- Collaborate with the Fundraising Team to use marketing and communications to drive regular donations, grants, major gifts, corporate partnerships, and event income.
- Lead Empire’s marketing efforts to recruit, convert and retain customers for the charity’s training products and services.
- Advocacy, Campaigns and Influencing
- Position Empire as the national thought leader in boxing-led social interventions for young people.
- Design and deliver campaigns and activities to influence decision makers, raise awareness and drive systemic change, locally and nationally.
- Collaborate with colleagues and the Youth Advisory Board to shape Empire’s influencing objectives, key messages, political asks and positions, ensuring these are grounded in young people’s priorities.
- Monitor the political, media and research landscapes to spot opportunities, risks and timely responses.
- Produce and commission compelling content (policy reports, blogs, speeches, thought pieces and briefings) and coordinate campaigns, events and projects.
- Internal Communications
- Encourage marketing and comms to be lived and breathed across the organisation.
- Oversee the design and execution of an internal communications strategy to inform, align and engage staff.
- Ensure all staff members are confident to tell Empire’s story.
- Team and Operational Management
- Line manage the Marketing and Communications Officer.
- Commission and oversee specialist freelance consultants, including designers, photographers and journalists.
- Manage the marketing and communications budget effectively.
- Ensure full compliance with relevant internal, legal and regulatory frameworks, including Empire’s safeguarding policy and GDPR.
Person Specification
- Essential Experience
- Senior level experience in a marketing position, with a track record of leading multi-channel strategies and campaigns.
- Proven expertise in managing digital channels and producing high-quality content.
- Experience using data, analytics and insights to inform decisions, optimise performance and demonstrate impact.
- Essential Skills And Knowledge
- Strategic thinker capable of translating organisational goals into marketing and communications plans.
- Digital marketing expertise, with proficiency in website management and social media channels.
- Exceptional writing, storytelling and verbal communication skills.
- Ability to build and maintain a consistent brand identity.
- Excellent interpersonal and relationship building skills.
- Creative skills, with the ability to generate fresh ideas with limited resources.
- Well-organised individual able to manage multiple projects.
- Desirable
- Experience of working in the voluntary sector.
- Experience of advocacy/influencing.
- Familiarity with issues affecting young people experiencing inequality.
Personal Qualities
- A thinker and a doer, both comfortable designing strategy and rolling their sleeves up to implement it.
- Confident, resilient and self-motivated.
- Commitment to amplifying the voices of young people.
- Collaborative, approachable and personable.
- Conscientious and dedicated to producing high-quality work.
- Passion for and commitment to the mission of Empire Fighting Chance.
Head of Marketing & Communications in West Bromwich employer: Empire Fighting Chance
Contact Detail:
Empire Fighting Chance Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing & Communications in West Bromwich
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best work. This is especially important for marketing roles where creativity and results matter. Make sure to link it in your applications!
✨Tip Number 3
Prepare for interviews by researching the company and its mission. Understand their marketing strategies and think about how you can contribute. Tailor your answers to show you’re not just a fit for the role, but for the organisation’s values too.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for you. Plus, applying directly shows your enthusiasm and commitment to being part of our team at StudySmarter.
We think you need these skills to ace Head of Marketing & Communications in West Bromwich
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Head of Marketing & Communications role. Highlight your experience in leading multi-channel strategies and how it aligns with our mission at Empire. We want to see how you can bring your unique flair to our team!
Showcase Your Storytelling Skills: Since exceptional writing is key for this role, don’t hold back! Use your application to tell a compelling story about your career journey. We love creativity, so feel free to showcase your personality while keeping it professional.
Demonstrate Your Digital Savvy: We’re looking for someone who knows their way around digital marketing. Include examples of how you've managed digital channels and produced high-quality content. Show us how you can elevate our online presence and engage with our audience effectively!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. We can’t wait to see what you bring to the table!
How to prepare for a job interview at Empire Fighting Chance
✨Know Your Brand Inside Out
Before the interview, dive deep into Empire's brand and messaging. Understand their values and how they communicate with their audience. This will help you articulate how your vision aligns with theirs and demonstrate your commitment to amplifying young people's voices.
✨Showcase Your Strategic Thinking
Prepare examples of past marketing strategies you've led, especially those that involved multi-channel campaigns. Be ready to discuss how you used data and insights to inform decisions and optimise performance, as this is crucial for the role.
✨Be Ready to Discuss Digital Strategies
Since the role involves leading digital strategy, brush up on your knowledge of SEO, website optimisation, and social media growth. Have specific examples of how you've successfully managed these areas in previous roles, and be prepared to share your ideas for Empire's digital presence.
✨Engage with Their Mission
Express your passion for the mission of Empire Fighting Chance. Familiarise yourself with the issues affecting young people experiencing inequality and think about how your skills can contribute to advocacy and influencing efforts. This will show your genuine interest in the role and the organisation.
