Brand Strategy Consultant

A curious, enthusiastic, diligent strategist who has at least 2 years experience, with a proven track record of developing your own strategic responses on brand projects. These projects must include brand identity, positioning, messaging, campaigns – ideally in the B2B space. The successful candidate will need to be able to deliver the strategic work on smaller, simpler projects on their own, or with limited input, and to support a more experienced strategist on larger, more complex projects.

Success in this role means continuing to deliver high-quality desk research and insight, while demonstrating and further developing a strategic point of view on client challenges.

This role will sit in our combined Brand and Employee Engagement team, based in our London office, so the Consultant, whilst having some experience and affinity for brand strategy, will have the opportunity to support employee engagement and internal and external campaign projects too. This opportunity is perfect for those who enjoy working across a diverse range of strategy projects and learning from several different senior strategists.

Whilst support and mentoring will be available (and being part of a wider strategy department in the agency with peers at their own level), the successful candidate will need to be able to work, in between check-ins, on their own. The Brand and Employee Engagement team is a small one, comprising of 3 other very experienced (and busy!) strategists. The role would suit an ambitious, confident, proactive strategist.

The trade-off for less day-to-day supervision is dedicated time with very experienced strategists, who might be less readily available elsewhere (due to more layers in between) and the ability to own smaller, simpler projects. Not only will you work on a wide range of projects with a range of people, the type of work we do in Brand is very mixed. We might be creating a brand from scratch or repositioning an existing one. Sometimes we take our work into design, exploring look and feel, and sometimes we have strategy-only projects, where we deliver brand narratives and messaging. Some of our projects are standalone and some are part of a wider Emperor team eg the front end of a website build.

The successful candidate should be someone who thrives on diversity and can be flexible.

More detail on the role and the skills required:

• Delivering high quality desk research and analysis (such as competitor reviews, client research summaries, audience profiles) with a now second-nature focus of turning insights into actionable recommendations.
• Demonstrating, developing and practicing foundational consultancy skills.
• Becoming familiar with a range of strategic tools, processes, models and templates.
• Writing solid creative briefs and working closely with creative teams to ensure strategic direction is brought to life.
• Being client facing and having an active role in stakeholder interviews, workshops, presentations and discussions.
• Contributing to new business pitches and proposals.
• Supporting more senior strategists and consultants in their development of more advanced strategic recommendations and deliverables.
• Building your subject area knowledge and staying abreast of trends and best practice to feed into senior consultant’s thought leadership pieces.
• Occasionally briefing and reviewing analysts and strategy executives’ research, supporting them in their development and using their insights to develop your strategic work.
• Building relationships with clients, colleagues and partners.

Emperor is a leading, full service corporate communications agency. Proudly independent and with a long heritage of nearly 30 years we are well known in the world of reporting but now in London over 50% of our work is in other areas. These include brand, employee engagement, campaigns, digital (including websites) and moving image and content production. We have a wide range of both B2B and B2C clients – ranging from large FTSE 100 clients such as Standard Life, Reckitt and Amazon to smaller clients such as regional law firms.

What makes Emperor a great place to work springs from the fact that we are employee-owned. This means employees have a strong voice in how we are run. We have retained our commitment to hybrid working and flexible working hours. Our culture is fair and based on trust, with a good work: home balance.

Next Steps:

If you are successfully shortlisted for the role, the recruitment team will be in touch via email, and the process will begin from there. We endeavour to contact you within 5 working days of your application; however, this may vary depending on the volume of applications we receive. Good luck!

As an employer, we are committed to ensuring the representation of people from all backgrounds regardless of their gender identity or expression, sexual orientation, race, religion, ethnicity, age, neurodiversity, disability status, or any other aspect which makes them unique. We welcome applicants from all backgrounds to apply and would encourage you to let us know if there are steps, we can take to ensure that your recruitment process enables you to present yourself in a way that makes you comfortable.