Emmi Desserts UK operates across 3 sites in the UK, and brings together dessert expertise and traditions with British classics along with the best desserts and cakes from our colleagues around the world.
We’re looking for an exceptional Brand Manager to join our UK Marketing team to help grow our corporate and dessert brands in the foodservice channel. You will turn channel insight into products that chefs and operators want to put on their menus. Creating exciting activation to help sell our plans into some of the top UK customers.
We are therefore looking for someone brilliant who is super passionate, a total go getter, and a great project manager to help make our ambitious plans come to life.
This is a fast‑moving, high‑visibility role offering loads of autonomy and broad exposure.
We need someone that can think outside the box but also a doer who doesn’t mind rolling up their sleeves and getting stuck in to make all the exciting plans happen.
On top of all of that you get to work with a pretty awesome team and eat loads of yummy cakes and desserts along the way!
About You - What We're Looking For:
We’re a passionate, hands‑on, high‑energy team driven by entrepreneurial spirit.
If you’re hungry to learn, keen to build brands, and not afraid to be proactive and take initiative, you’ll thrive in this role.
- 3–5 years in brand or product management in food or drink, with direct foodservice or out‑of‑home experience.
- A track record of launching new product innovation and delivering successful B2B campaigns
- Commercial confidence with pricing, margin, P&L and budget management.
- Analytical skills: comfortable using sales, market and customer data to make decisions.
- Clear written and verbal communication, with the ability to influence Sales, R&D and senior stakeholders.
- Strong project management and organisation across several launches at once.
- Experience in desserts, bakery, frozen or chilled food.
- Experience managing agencies and trade events.
- Collaborative, and happy to spend time in the field with customers and the sales team.
- Self‑motivated, resourceful and comfortable with change in a growing business.
Key Responsibilities
- Support Head of Marketing to deliver the foodservice brand strategy, positioning and annual marketing plan, tied to commercial targets for volume, revenue and margin.
- Identify innovation growth opportunities by brand and by sub‑channel (restaurants, hospitality, pubs, contract catering, education, healthcare, travel and leisure).
- Work alongside category to track the foodservice desserts category, competitors and menu trends, and turn the findings into clear recommendations for innovation
- Lead the foodservice new product development pipeline from concept to launch, working with R&D, Operations, Procurement and Finance.
- Build sales tools and pitches for key accounts, wholesalers and distributors, including tailored menu solutions.
- Support national account and tender activity with brand, product and category insight
- Plan and deliver trade marketing: buyer engagement, sampling, trade shows, menu development events and operator newsletters.
- Oversee digital and trade communications, including the foodservice website, social channels and email.
- Oversee the marketing budget.
Competitive salary starting at £45,000, excellent pension at 9%, life assurance, health cash plan, holiday buy / sell scheme and plenty of other benefits.
Brand Manager - Food Service employer: Emmi Desserts UK
Emmi Desserts UK is an exceptional employer located in Maidenhead, offering a vibrant work culture that fosters creativity and innovation in the culinary arts. As a Product Development Chef, you will have the unique opportunity to collaborate with a passionate NPD team, contributing to the creation of delightful desserts while enjoying a supportive environment that encourages professional growth and development. With competitive salary packages and a focus on employee well-being, Emmi Desserts UK is dedicated to nurturing talent and providing a rewarding career path for those who share a love for baking.
