Creative Strategist (Paid Social) in London

Base pay range: This range is provided by Emma - we are hiring! Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

About The Company: Emma is the app to manage all things money. Our mission is to empower millions of people to live a better and more fulfilling financial life. Emma was founded by engineers, who are extremely focused on coding, product and data. These are the three pillars on which we want to build a strong tech culture and fix personal finance once for all. We have raised more than $8m+ to date to build the one stop shop for all your financial life. Our investors include Connect Ventures, Kima Ventures, and Aglaé Ventures, alongside several angel investors who have built and sold industry leading companies.

At Emma, We Are: Bold, Determined, Focused, Autonomous. We are a high-performance team and we run the company like a professional sports team. We expect each and every team member to move fast, have ownership over their work and hold each other to a high standard. If you're not driven to own your work, execute swiftly, and innovate constantly, this isn't the right place for you.

About the role: This is a high-impact, performance-driven role where you will be directly responsible for growing Emma’s user base. You will manage paid social campaigns end to end, from ideation to scaling, with full accountability for results. Working closely with the founders and marketing team, you will design and execute strategies across Meta, TikTok, and other platforms, always guided by data, speed, and impact. Day to day, you will be scripting and testing new video concepts, briefing creatives, and running structured experiments to identify what works at scale. You will be deep in the numbers, analysing performance and optimising ROAS based on real-time results. This is not a role for someone who just wants to run ads. It is about driving measurable, sustainable growth for a fast-scaling fintech app.

Responsibilities:

• Designing, managing, and executing paid social media campaigns across platforms such as Facebook, Instagram, TikTok, and other relevant social channels.
• Monitoring performance and continuously optimizing campaigns based on a data-driven approach and learnings from multiple A/B tests.
• Participating in full-cycle creative production and providing data-driven decisions about further creative development.
• Ensuring proper tracking, analysis, and reporting, as well as contributing to the automation of campaign management.
• Working with the broader marketing team to create aligned consumer communications across all channels to ensure consistent brand messages.

Who We Are Looking For:

• 3+ years of experience in digital or performance marketing in a high-growth startup environment, with a focus on paid social media.
• In-depth knowledge of social media advertising platforms, particularly the TikTok and Meta ecosystems, with a proven track record of successfully executed campaigns.
• Previous experience with mobile apps.
• An excellent understanding of digital data analytics.
• You want to be part of an amazing team. You are excited by what we're building at Emma.

Bonus:

• Previous experience at a fintech or consumer app.
• Managing budgets above £1m+ per year.

Our Process:

• Phone call with internal recruiter.
• Take at home test.
• 2nd call with a member of the team.
• Onsite interview with CEO.

Benefits:

• Annual Salary Review.
• Eye Care Vouchers.
• One-month sabbatical every 5 years.

Office & Location: To facilitate communication, productivity and speed, we work from the office Monday to Friday. This is not a hybrid role. Please only apply if you can certainly meet this requirement. Our office address is: 1st Floor, Verse Building, 18 Brunswick Place, London N1 6DZ.

Seniority level: Mid-Senior level. Employment type: Full-time. Job function: Marketing and Design.