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- Tasks: Design and manage impactful paid social media campaigns across platforms like TikTok and Meta.
- Company: Join Emma, a fintech app revolutionising personal finance with a dynamic and driven team.
- Benefits: Annual salary reviews, eye care vouchers, and a sabbatical every five years.
- Why this job: Be part of a high-performance team making a real difference in people's financial lives.
- Qualifications: 3+ years in digital marketing, especially in paid social, with a data-driven mindset.
- Other info: Fast-paced office environment focused on innovation and growth.
The predicted salary is between 36000 - 60000 £ per year.
Base pay range: This range is provided by Emma - we are hiring! Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
About The Company: Emma is the app to manage all things money. Our mission is to empower millions of people to live a better and more fulfilling financial life. Emma was founded by engineers, who are extremely focused on coding, product and data. These are the three pillars on which we want to build a strong tech culture and fix personal finance once for all. We have raised more than $8m+ to date to build the one stop shop for all your financial life. Our investors include Connect Ventures, Kima Ventures, and Aglaé Ventures, alongside several angel investors who have built and sold industry leading companies.
At Emma, We Are: Bold, Determined, Focused, Autonomous. We are a high-performance team and we run the company like a professional sports team. We expect each and every team member to move fast, have ownership over their work and hold each other to a high standard. If you're not driven to own your work, execute swiftly, and innovate constantly, this isn't the right place for you.
About the role: This is a high-impact, performance-driven role where you will be directly responsible for growing Emma’s user base. You will manage paid social campaigns end to end, from ideation to scaling, with full accountability for results. Working closely with the founders and marketing team, you will design and execute strategies across Meta, TikTok, and other platforms, always guided by data, speed, and impact. Day to day, you will be scripting and testing new video concepts, briefing creatives, and running structured experiments to identify what works at scale. You will be deep in the numbers, analysing performance and optimising ROAS based on real-time results. This is not a role for someone who just wants to run ads. It is about driving measurable, sustainable growth for a fast-scaling fintech app.
Responsibilities:
- Designing, managing, and executing paid social media campaigns across platforms such as Facebook, Instagram, TikTok, and other relevant social channels.
- Monitoring performance and continuously optimizing campaigns based on a data-driven approach and learnings from multiple A/B tests.
- Participating in full-cycle creative production and providing data-driven decisions about further creative development.
- Ensuring proper tracking, analysis, and reporting, as well as contributing to the automation of campaign management.
- Working with the broader marketing team to create aligned consumer communications across all channels to ensure consistent brand messages.
Who We Are Looking For:
- 3+ years of experience in digital or performance marketing in a high-growth startup environment, with a focus on paid social media.
- In-depth knowledge of social media advertising platforms, particularly the TikTok and Meta ecosystems, with a proven track record of successfully executed campaigns.
- Previous experience with mobile apps.
- An excellent understanding of digital data analytics.
- You want to be part of an amazing team. You are excited by what we're building at Emma.
Bonus:
- Previous experience at a fintech or consumer app.
- Managing budgets above £1m+ per year.
Our Process:
- Phone call with internal recruiter.
- Take at home test.
- 2nd call with a member of the team.
- Onsite interview with CEO.
Benefits:
- Annual Salary Review.
- Eye Care Vouchers.
- One-month sabbatical every 5 years.
Office & Location: To facilitate communication, productivity and speed, we work from the office Monday to Friday. This is not a hybrid role. Please only apply if you can certainly meet this requirement. Our office address is: 1st Floor, Verse Building, 18 Brunswick Place, London N1 6DZ.
Seniority level: Mid-Senior level. Employment type: Full-time. Job function: Marketing and Design.
Creative Strategist (Paid Social) in London employer: Emma - we are hiring!
Contact Detail:
Emma - we are hiring! Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Creative Strategist (Paid Social) in London
✨Tip Number 1
Get to know Emma and its mission inside out. When you’re chatting with recruiters or during interviews, drop in specific examples of how your skills can help grow their user base. Show them you’re not just another candidate; you’re the one they need!
✨Tip Number 2
Prepare for those interviews by practising your pitch. Think about how you can demonstrate your experience with paid social campaigns and data analytics. We want to see you shine, so make sure you can talk confidently about your past successes and how they relate to Emma’s goals.
✨Tip Number 3
Don’t underestimate the power of networking! Reach out to current or former employees on LinkedIn. Ask them about their experiences at Emma and any tips they might have for you. This could give you valuable insights and even a foot in the door.
✨Tip Number 4
Finally, apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of the Emma team. Let’s get you that Creative Strategist role!
We think you need these skills to ace Creative Strategist (Paid Social) in London
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for the role shine through! We want to see that you're genuinely excited about what we're building at Emma and how you can contribute to our mission.
Tailor Your Experience: Make sure to highlight your relevant experience in digital marketing, especially with paid social media. We love seeing specific examples of campaigns you've managed and the results you've achieved, so don’t hold back!
Be Data-Driven: Since this role is all about performance, include any data analytics skills or tools you’ve used in your previous roles. Show us how you’ve used data to optimise campaigns and drive growth – it’s a big plus for us!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Emma - we are hiring!
✨Know Your Numbers
As a Creative Strategist, you'll be deep in the data. Brush up on your analytics skills and be ready to discuss how you've used data to optimise campaigns in the past. Bring specific examples of how your decisions led to measurable growth.
✨Showcase Your Creativity
Emma is looking for someone who can innovate constantly. Prepare to share your best creative campaign ideas and how you executed them. Think about unique video concepts or A/B tests you've run that had a significant impact.
✨Understand the Platforms
Familiarise yourself with the latest trends and features on Meta and TikTok. Be prepared to discuss how you would leverage these platforms for Emma's user growth. Showing that you're up-to-date will demonstrate your passion for the role.
✨Emphasise Team Collaboration
This role requires working closely with the marketing team and founders. Highlight your experience in collaborative environments and how you’ve contributed to team success. Share examples of how you’ve aligned consumer communications across channels.
