Assistant Store Manager - London

Ready to lead, disrupt and reinvent the sleep industry? We are Emma – The Sleep Company. Founded in 2015, we have grown into the world’s largest direct‑to‑consumer (D2C) sleep brand, with a presence in over 35 markets and more than 15 retail stores across Europe. Our mission is simple: to develop sleep comfort products that empower our customers to awaken their best every day. Today, our products are trusted by millions and recommended by leading consumer associations worldwide.

It’s our people who bring this mission to life. At Emma, you’ll join a driven, international team that values ownership, collaboration, and continuous knowledge sharing. With colleagues from over 70 nationalities, we combine diverse perspectives with a shared ambition to learn, grow, and create lasting impact, together.

We are looking for an Assistant Store Manager to support our store at Westfield London, working closely with the Store Manager to be the main driver of sales, motivate our Sleep Experts, deliver an exceptional customer experience, maintain strong operational and visual merchandising standards, and confidently take ownership of the store when required.

What you will do:

• Support the Store Manager in day‑to‑day store operations, ensuring smooth and efficient running.
• Assist in motivating and managing the Sleep Experts (sales staff) to meet and exceed sales targets.
• Advise customers on products to help them achieve the ultimate night's sleep, enhancing the customer experience.
• Perform engaging and insightful tests with colleagues to improve teamwork and store performance.
• Oversee administrative tasks, stock management, and shift coordination, ensuring the sales floor is always optimised for conversion.
• Execute all visual merchandising guidelines to the highest standards, maintaining consistent in‑store presentation.
• Manage customer interactions and ensure a seamless, high‑quality end‑to‑end experience, driving customer satisfaction.
• Take ownership of the store when required, confidently managing operations in the absence of the Store Manager with a strong business mindset.

What are we looking for:

• You bring more than 2‑3 years of experience as an Assistant Store Manager or Senior Sales Associate in a retail environment.
• Smart, energetic, and eager to achieve great goals as part of a dynamic team.
• Demonstrate strong sales skills with a proactive, customer‑oriented approach.
• Ability to interpret daily performance data and translate it into actionable steps that drive results.
• Constantly seeks new challenges or improvements within the store, never content with the status quo.
• Honest, even when it’s not in your favour, fostering trust and transparency within the team.
• Fluent in English.

What we offer:

• The opportunity to grow with Emma as part of a maturing scale‑up, contributing to an omnichannel business that connects our online and in‑store experience.
• Continuous learning and development through hands‑on experience, on‑the‑job learning, and support from your team.
• A collaborative community of smart, driven people, where you work closely with your team, contribute to a positive store environment, and connect with Emmies across the company through events.
• An international environment, with stores across multiple European markets and opportunities to connect with colleagues beyond your local team.
• Employee discount on our products.

Our interview process:

• Initial Interview (30 minutes) - A conversation with a member of our team to learn more about your background, motivation, and how your skills align with the role.
• Technical Interview (45 minutes) - A more detailed interview with the store management team to understand your sales skills and team management.
• In-Store Visit (30 minutes) - An in‑person talk with the Store Manager to assess behavioural aspects.

Become an Emmie: We are on a mission to become No.1 in the world of sleep, and we’re looking for driven, ambitious people to help us shape what’s next. If you’re curious, hands‑on, and ready to challenge the status quo, you’ll find the space here to make things happen and create real impact.

We are proud to be an equal‑opportunity employer and are committed to building an inclusive workplace. We celebrate diversity and consider all qualified applicants regardless of race, ethnic origin, religion or belief, gender, gender identity or expression, sexual orientation, national origin, disability, or age.

Our aim is to get back to you within a few days. Due to the high volume of applications, there may be slight delays, but we’ll get back to you as soon as possible.