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- Tasks: Lead the customer marketing strategy and enhance user journeys for The School of Life.
- Company: Join a mission-driven team focused on emotional and mental wellbeing.
- Benefits: Enjoy hybrid work, a £500 learning budget, and 25 days holiday plus bank holidays.
- Why this job: Be part of a creative team that values personal growth and impactful marketing.
- Qualifications: 7+ years in marketing with experience in content and campaign management required.
- Other info: Opportunity to work closely with diverse teams and contribute to meaningful projects.
The predicted salary is between 52000 - 84000 £ per year.
Direct message the job poster from Emma Bridgewater
People & Culture Director at Emma Bridgewater
Are you ready to take charge of customer growth and marketing strategy?
If you’ve said yes to all four of the questions below, then the Head of Customer Marketing role at Emma Bridgewater may be the perfect opportunity for you! You will lead the development, delivery, and communication of the Emma Bridgewater annual marketing and growth plans.
KEY QUESTIONS:
- Ready to drive customer growth through acquisition and expanding existing relationships? Got the experience to make it happen?
- Passionate about boosting customer advocacy, referrals, and loyalty? Can you spot cross-sell and upsell opportunities like a pro?
- Excited to own and execute impactful marketing plans that put customers first? Do you thrive on making strategic decisions?
- Experienced in using data to drive decisions and shape strategies? Do you love turning insights into action?
If you’ve answered yes to all four, keep reading!
KEY AREAS OF ACCOUNTABILITY
- Ownership for customer-first and customer growth initiatives (new customer acquisition and existing customer growth)
- Marketing plan development and communication
- Product marketing planning
- Marketing partnerships (including major charitable relationships)
RESPONSIBILITIES TO INCLUDE
- Design the Marketing plan to deliver the agreed marketing objectives (brand awareness, customer acquisition, customer retention)
- Create, plan, and execute the overall marketing strategy, using data and insights to adapt and develop marketing strategies
- Develop loyalty schemes to engage and retain our best customers and encourage profitable spending behaviors
- Acquire new customers, drive engagement, and grow revenue from existing customers
- Maximise LTV through clear, targeted customer journeys across all products and services
- Manage the Emma Bridgewater Collectors Club (54k members)
- Maximise and grow collector revenue-building initiatives to engage and support the initiatives
- Proactively pursue new marketing opportunities, new ways of reaching audiences, and spotting commercial opportunities to increase sales (partnerships, collaborations, new channel developments)
- Ownership of customer data and CRM system, effectively segmenting the database for targeted marketing messages using direct and paid marketing channels
- Ownership of marketing budget, implementing regular reporting to give visibility of results to the wider company
- Collaborate with the Wholesale team to build marketing strategies to maximise customer reach and convert more business (email campaigns, creative POS, digital assets, etc.)
- Manage the content team to ensure all marketing assets are on-brand and delivered
- Work with the ecoms team to maximise growth opportunities from subscribers and wholesale clients
- Manage the briefing, development, and sign-off of all marketing materials – retail catalogues, wholesale catalogues, in-store POS, parcel inserts, etc.
- Lead, plan, and manage the photoshoots for each seasonal product launch – including writing the shot list and managing the team on the shoot
- PR: Develop product launch press campaigns for specific patterns, product ranges, and products; work with Emma to deliver brand PR coverage
- Marketing budget planning and management
Key Interfaces
- Direct report to Sales and Marketing Director (who is also responsible for Marketing)
- Direct reports – Content & CRM Manager, Senior Graphic Designer, PR Manager
- Ownership for ESP platform and analytical tools
- Close working relationship with Product Director and Merchandising team
- Close working relationship with Web team and Shops
- Agency relationships – including printers, mailing house, strategic marketing agency, and others
Skills and Experience
- Customer insight and understanding
- Data analysis and understanding of CPA, CPO, LTV, churn rates, etc.
- Minimum 8 years previous Marketing experience – ideally retail (B2C)
- Excellent organisational and time management skills
- Confident in writing and giving marketing briefs
- Excellent influencing and communication skills
- Confident and calm under pressure
- Good written and verbal communication
If this sounds like your next challenge, we’d love to hear from you! Apply today and help us continue to grow and delight our customers at Emma Bridgewater.
Seniority level
- Director
Employment type
- Full-time
- Industries
- Retail
#J-18808-Ljbffr
Head of Customer Marketing employer: Emma Bridgewater
Contact Detail:
Emma Bridgewater Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Customer Marketing
✨Tip Number 1
Familiarize yourself with The School of Life's mission and values. Understanding their focus on emotional and mental well-being will help you align your marketing strategies with their goals, making you a more attractive candidate.
✨Tip Number 2
Showcase your experience in customer-centric marketing by preparing examples of successful campaigns you've led. Highlight how these campaigns improved customer engagement and drove revenue growth, as this is crucial for the Head of Customer Marketing role.
✨Tip Number 3
Network with professionals in the marketing and wellness industries. Engaging with others who share similar interests can provide insights into current trends and opportunities that may benefit your application.
✨Tip Number 4
Be prepared to discuss how you would leverage data and analytics to inform your marketing strategies. The ability to make data-driven decisions is essential for this role, so having a clear plan will set you apart.
We think you need these skills to ace Head of Customer Marketing
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and expectations of the Head of Customer Marketing position. Tailor your application to highlight relevant experiences that align with the job description.
Craft a Compelling Cover Letter: In your cover letter, express your passion for emotional and mental wellbeing. Share why you want to work for The School of Life and how your skills can contribute to their mission. Be specific about your perception of the brand and what they offer to customers.
Highlight Relevant Experience: When detailing your CV, emphasize your marketing experience, particularly in content marketing and managing teams. Include metrics or examples of successful campaigns you've delivered to demonstrate your impact.
Showcase Your Creative Thinking: Since the role requires a creative thinker, include examples of how you've identified new opportunities or audiences in previous roles. This will help illustrate your ability to innovate and adapt marketing strategies.
How to prepare for a job interview at Emma Bridgewater
✨Show Your Customer-Centric Mindset
Emphasize your understanding of customer journeys and how they impact engagement. Be ready to discuss specific strategies you've implemented in the past that have successfully acquired new customers or increased lifetime value.
✨Demonstrate Data-Driven Decision Making
Prepare examples of how you've used data and insights to adapt marketing strategies. Highlight your experience with analytics tools and how you've leveraged customer data to drive successful campaigns.
✨Communicate Your Passion for Wellbeing
Since The School of Life focuses on emotional and mental wellbeing, share your personal connection to this mission. Discuss how your values align with the company's goals and how you can contribute to promoting this message.
✨Highlight Your Leadership Experience
As this role involves managing a team, be prepared to talk about your previous managerial experience. Share how you've successfully led teams, managed projects, and collaborated with other departments to achieve common goals.
