Social Media & Community Manager

This role is responsible for defining and scaling EMJ’s social presence into a best-in-class, high-trust digital ecosystem for healthcare professionals. You will build and own a bold, insight-led social and brand strategy that grows a highly engaged global HCP community while ensuring EMJ’s brand identity is consistently strong, credible, and differentiated across all platforms. You will transform EMJ’s social channels from broadcast-led content distribution into a two-way, community-driven environment that strengthens brand authority, increases visibility, and deepens engagement with key healthcare audiences. By combining audience growth, brand stewardship, content direction, and community development, this role sits at the centre of how EMJ shows up in the market.

What you’ll do?

• Social Growth Strategy & Execution: Own and deliver a multi-platform social growth strategy focused on increasing reach, followers, and engagement across key HCP audiences. Drive sustained audience expansion through both organic and employee-led amplification.
• Brand Stewardship & Positioning: Own the consistency, tone, and positioning of EMJ across all social channels, ensuring all output reflects a clear, credible, and differentiated brand identity within the healthcare publishing landscape.
• Platform Specific Content Strategy: Define social content pillars and storytelling frameworks that translate editorial and scientific content into compelling, platform-native narratives that resonate with healthcare professionals. Ensure content format, tone, and messaging are optimised for each channel.
• Community Engagement: Design and implement a proactive engagement strategy, including comment monitoring, social listening, and direct interaction, to build a trusted, active, and loyal HCP community.
• Employee Personal Brand & Thought Leadership: Develop and manage SLT employee personal branding programs to amplify thought leadership, extend reach, and ensure a consistent and cohesive external narrative across EMJ leadership voices.
• Creative Direction for Social Output: Guide the creative direction of social content, ensuring consistency in visual identity, messaging, and storytelling across campaigns, channels, and employee-led content.
• Influencer & External Advocate Strategy: Build and manage a structured influencer and external advocate programme. Identify, recruit, and nurture relevant HCP voices, industry influencers, and subject matter experts to co-create and amplify content that drives credibility, engagement, and audience growth.
• Brand Reputation & Community Safeguarding: Monitor sentiment and engagement to ensure EMJ’s social presence maintains accuracy, credibility, and professional integrity within healthcare professional communities.

Who You Are?

• Social Media Strategy: 3-4 years proven experience in social media strategy, brand management, or audience/community growth.
• Platform & Algorithm Understanding: Strong understanding of social platform dynamics, algorithms, and engagement drivers.
• Community Engagement & Building: Experience building and managing online professional communities and an engaged follower audience.
• Stakeholder Communication: Excellent communication skills with experience engaging both internal stakeholders and external audiences.
• Brand Voice & Narrative Management: Experience shaping or managing brand tone, messaging, or narrative across digital platforms.
• Continuous Optimisation: A strong desire to test new formats, elevate creative standards, and move beyond basic execution through consistent monitoring and data-backed enhancements to performance.
• Proactive Trend Monitoring: Proven ability to stay on the pulse of emerging platform developments, algorithm shifts, and new channels, with a track record of applying these insights to drive results.

It would be a bonus if…

• HCP Audience Understanding: Strong understanding of healthcare professional audiences and/or regulated content environments.
• Content Creation & Storytelling: Content creation experience (copywriting, short‑form video, or social‑first storytelling).
• Executive & Personal Brand Management: Experience managing executive or employee personal branding programs.
• Healthcare / B2B Industry Experience: Experience in healthcare, scientific publishing, or B2B media environments.

Key Information

• Salary: £40‑45k
• Reports to: Senior Growth and Performance Marketing Manager
• Hours: 8.30am – 5pm, Mon‑Fri
• Working pattern: Hybrid, a minimum of 3 days in the office (5 days a week in the office during probation)
• Location: This role is based onsite in our London/Moorgate office