At a Glance
- Tasks: Lead social strategy to build a vibrant community for healthcare professionals.
- Company: Join a dynamic healthcare publishing company focused on innovation.
- Benefits: Competitive salary, hybrid working, and opportunities for professional growth.
- Other info: Exciting role with a chance to influence brand identity and engagement.
- Why this job: Shape the future of healthcare communication and engage with a global audience.
- Qualifications: 3-4 years in social media strategy and community building.
The predicted salary is between 40000 - 45000 € per year.
This role is responsible for defining and scaling EMJ’s social presence into a best-in-class, high-trust digital ecosystem for healthcare professionals. You will build and own a bold, insight-led social and brand strategy that grows a highly engaged global HCP community while ensuring EMJ’s brand identity is consistently strong, credible, and differentiated across all platforms. You will transform EMJ’s social channels from broadcast-led content distribution into a two-way, community-driven environment that strengthens brand authority, increases visibility, and deepens engagement with key healthcare audiences.
By combining audience growth, brand stewardship, content direction, and community development, this role sits at the centre of how EMJ shows up in the market.
What you’ll do?
- Social Growth Strategy & Execution: Own and deliver a multi-platform social growth strategy focused on increasing reach, followers, and engagement across key HCP audiences. Drive sustained audience expansion through both organic and employee-led amplification.
- Brand Stewardship & Positioning: Own the consistency, tone, and positioning of EMJ across all social channels, ensuring all output reflects a clear, credible, and differentiated brand identity within the healthcare publishing landscape.
- Platform Specific Content Strategy: Define social content pillars and storytelling frameworks that translate editorial and scientific content into compelling, platform-native narratives that resonate with healthcare professionals. Ensure content format, tone, and messaging are optimised for each channel.
- Community Engagement: Design and implement a proactive engagement strategy, including comment monitoring, social listening, and direct interaction, to build a trusted, active, and loyal HCP community.
- Employee Personal Brand & Thought Leadership: Develop and manage SLT employee personal branding programs to amplify thought leadership, extend reach, and ensure a consistent and cohesive external narrative across EMJ leadership voices.
- Creative Direction for Social Output: Guide the creative direction of social content, ensuring consistency in visual identity, messaging, and storytelling across campaigns, channels, and employee-led content.
- Influencer & External Advocate Strategy: Build and manage a structured influencer and external advocate programme. Identify, recruit, and nurture relevant HCP voices, industry influencers, and subject matter experts to co-create and amplify content that drives credibility, engagement, and audience growth.
- Brand Reputation & Community Safeguarding: Monitor sentiment and engagement to ensure EMJ’s social presence maintains accuracy, credibility, and professional integrity within healthcare professional communities.
Who You Are?
- Social Media Strategy: 3-4 years proven experience in social media strategy, brand management, or audience/community growth.
- Platform & Algorithm Understanding: Strong understanding of social platform dynamics, algorithms, and engagement drivers.
- Community Engagement & Building: Experience building and managing online professional communities and an engaged follower audience.
- Stakeholder Communication: Excellent communication skills with experience engaging both internal stakeholders and external audiences.
- Brand Voice & Narrative Management: Experience shaping or managing brand tone, messaging, or narrative across digital platforms.
- Continuous Optimisation: A strong desire to test new formats, elevate creative standards, and move beyond basic execution through consistent monitoring and data-backed enhancements to performance.
- Proactive Trend Monitoring: Proven ability to stay on the pulse of emerging platform developments, algorithm shifts, and new channels, with a track record of applying these insights to drive results.
It would be a bonus if…
- HCP Audience Understanding: Strong understanding of healthcare professional audiences and/or regulated content environments.
- Content Creation & Storytelling: Content creation experience (copywriting, short‑form video, or social‑first storytelling).
- Executive & Personal Brand Management: Experience managing executive or employee personal branding programs.
- Healthcare / B2B Industry Experience: Experience in healthcare, scientific publishing, or B2B media environments.
Key Information
- Salary: £40‑45k
- Reports to: Senior Growth and Performance Marketing Manager
- Hours: 8.30am – 5pm, Mon‑Fri
- Working pattern: Hybrid, a minimum of 3 days in the office (5 days a week in the office during probation)
- Location: This role is based onsite in our London/Moorgate office
Social & Community Manager employer: EMJ
EMJ is an exceptional employer that fosters a dynamic and inclusive work culture, particularly for the Social & Community Manager role based in our vibrant London/Moorgate office. With a strong emphasis on employee growth and development, we offer unique opportunities to shape impactful social strategies within the healthcare sector while enjoying a hybrid working model that promotes work-life balance. Join us to be part of a forward-thinking team that values creativity, collaboration, and community engagement, ensuring your contributions are both meaningful and rewarding.
StudySmarter Expert Advice🤫
We think this is how you could land Social & Community Manager
✨Tip Number 1
Get your social media game on point! Start by researching EMJ’s current social presence and think about how you can elevate it. Show us your understanding of their brand voice and how you’d engage with healthcare professionals.
✨Tip Number 2
Network like a pro! Connect with industry influencers and healthcare professionals on platforms like LinkedIn. Building relationships now can give you a leg up when it comes to showcasing your community engagement skills.
✨Tip Number 3
Be ready to share your ideas! Prepare a mini-presentation or a few examples of content strategies that could work for EMJ. This shows initiative and gives us a taste of your creative direction.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take that extra step to connect with us directly.
We think you need these skills to ace Social & Community Manager
Some tips for your application 🫡
Show Your Passion for Social Media:When you're writing your application, let your enthusiasm for social media shine through! We want to see how you can bring that passion to EMJ and help us build a vibrant community of healthcare professionals.
Tailor Your Application:Make sure to customise your application to highlight your experience in social media strategy and community engagement. We love seeing how your unique skills align with our mission at EMJ, so don’t hold back!
Be Authentic:We value authenticity, so be yourself in your application. Share your personal experiences and insights into how you've successfully built online communities or managed brand narratives. This helps us get to know the real you!
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting role. We can’t wait to see what you bring to the table!
How to prepare for a job interview at EMJ
✨Know Your Platforms
Make sure you’re well-versed in the social media platforms relevant to the role. Understand their algorithms, engagement drivers, and how they can be leveraged to grow a community of healthcare professionals. This knowledge will show that you’re not just familiar with social media, but that you can strategically use it to enhance EMJ’s brand presence.
✨Showcase Your Community Engagement Skills
Prepare examples of how you've successfully built and managed online communities in the past. Highlight your proactive engagement strategies, such as comment monitoring and social listening, to demonstrate your ability to foster a loyal and active audience. This will illustrate your hands-on experience and commitment to community development.
✨Demonstrate Brand Stewardship
Be ready to discuss how you’ve maintained brand consistency and tone across various channels. Bring examples of content you’ve created that reflect a strong brand identity, especially in regulated environments like healthcare. This will help convey your understanding of the importance of brand positioning in a professional context.
✨Stay Ahead of Trends
Show your enthusiasm for staying updated on emerging trends and platform developments. Discuss any recent changes in social media that you’ve adapted to or new formats you’ve tested. This will highlight your proactive approach and willingness to innovate, which is crucial for driving results in a fast-paced digital landscape.
