Social Media & Community Manager

Requirements

• Social Media Strategy:3-4 yrs proven experience in social media strategy, brand management, or audience/community growth
• Platform & Algorithm Understanding:Strong understanding of social platform dynamics, algorithms, and engagement drivers
• CommunityEngagement&Building: Experience building and managing online professional communitiesand an engaged follower audience
• Stakeholder Communication:Excellent communication skills with experience engaging both internal stakeholders and external audiences
• Brand Voice & Narrative Management: Experience shaping or managing brand tone, messaging, or narrative across digital platforms
• Continuous Optimisation: A strong desire to test new formats, elevate creative standards, and move beyond basic execution through consistent monitoring and data-backed enhancements to performance
• Proactive Trend Monitoring: Proven ability to stay on the pulse of emerging platform developments, algorithm shifts, and new channels, with a track record of applying these insights to drive results
• (Desirable) HCP Audience Understanding:Strong understanding of healthcare professional audiences and/or regulated content environments
• (Desirable) Content Creation & Storytelling:AnContent creation experience (copywriting, short-form video, or social-first storytelling)
• (Desirable) Executive & Personal Brand Management:Experience managing executive or employee personal branding programmes
• (Desirable) Healthcare / B2B Industry Experience:Experience in healthcare, scientific publishing, or B2B media environments

What the job involves

• This roleis responsible fordefining and scaling EMJ’s social presence into a best-in-class, high-trust digital ecosystem for healthcare professionals
• You will build and own a bold, insight-led social and brand strategy that grows a highly engaged global HCP community while ensuring EMJ’s brand identity is consistently strong, credible, and differentiated across all platforms
• You will transform EMJ’s social channels from broadcast-led content distribution into a two-way, community-driven environment that strengthens brand authority, increases visibility, and deepens engagement with key healthcare audiences
• By combining audience growth, brand stewardship, content direction, and community development, this role sits at the centre of how EMJ shows up in the market
• Social Growth Strategy & Execution:Own and deliver a multi-platform social growth strategy focused on increasing reach, followers, and engagement across key HCP audiences. Drive sustained audience expansion through both organic and employee-led amplification
• Brand Stewardship & Positioning:Own the consistency, tone, and positioning of EMJ across all social channels, ensuring all output reflects a clear, credible, and differentiated brand identity within the healthcare publishing landscape
• Platform SpecificContent Strategy: Define social content pillars and storytelling frameworks that translate editorial and scientific content into compelling, platform-native narratives that resonate with healthcare professionals.Ensurecontent format, tone, and messaging are optimised for each channel
• Community Engagement: Design and implement a proactive engagement strategy, including comment monitoring, social listening, and direct interaction, to build a trusted, active, and loyal HCP community
• Employee Personal Brand & Thought Leadership: Develop and manageSLTemployee personal branding programmes to amplify thought leadership, extend reach, and ensure a consistent and cohesive external narrative across EMJ leadership voices
• Creative Direction for Social Output: Guide the creative direction of social content, ensuring consistency in visual identity, messaging, and storytelling across campaigns, channels, and employee-led content
• Influencer & External Advocate Strategy: Build and manage a structured influencer and external advocate programme.Identify, recruit, and nurture relevant HCP voices, industry influencers, and subject matter experts to co-create and amplify content that drives credibility, engagement, and audience growth
• Brand Reputation & Community Safeguarding: Monitor sentiment and engagement to ensure EMJ’s social presencemaintainsaccuracy, credibility, and professional integrity within healthcare professional communities
• Reports to: Senior Growth and Performance Marketing Manager
• Hours: 8.30am – 5pm, Mon-Fri
• Working pattern: Hybrid, a minimum of 3 days in the office (5 days a week in the office during probation)
• Location: This role is based onsite in our London/Moorgate office