Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead brand and marketing strategies to enhance customer growth and engagement.
- Company: Join Emirates, a globally recognised airline known for innovation and excellence.
- Benefits: Enjoy competitive salary, health insurance, travel perks, and a pension scheme.
- Why this job: Shape the future of a world-class brand while working in a dynamic environment.
- Qualifications: Degree in Marketing or Business and experience in marketing communications required.
- Other info: Office-based role in central London with excellent career development opportunities.
The predicted salary is between 36000 - 60000 £ per year.
At the Emirates Group, we connect the world through our global hub in Dubai, ensuring our customers always Fly Better. As one of the most recognised and admired brands globally, we’re driven by innovation, ambition and excellence. Join a dynamic, fast-paced team where your ideas and relationship-building skills will directly shape employee experience across our global workforce.
Emirates, one of the world’s most awarded international airlines, operates across six continents and serves over 140 destinations through its hub in Dubai. The airline operates one of the most modern and efficient fleets, featuring spacious and comfortable Airbus A380, A350, and Boeing 777 aircraft. Passengers flying with Emirates enjoy an exceptional onboard experience, with world-class products and services, regionally inspired menus and over 6,500 on-demand entertainment channels through ICE, Emirates’ award-winning in-flight entertainment system.
Responsibilities
- Accountable for developing and executing brand and marketing plans for the assigned country/region to drive customer growth and brand equity, in alignment with market priorities and under the strategic direction of the Regional Manager Brand & Marketing.
- The role translates market insights and enterprise strategies into clear briefs that enable integrated campaigns and a seamless customer journey across paid, earned, shared, and owned channels, leveraging Head Office CCM&B capabilities.
- Implement Emirates’ brand strategy in assigned markets, ensuring alignment with business goals, measurement frameworks, and local dynamics.
- Adapt regional positioning for consistency and relevance.
- Use commercial data, research, and customer insights to guide tactical decisions that drive brand performance and engagement across the customer journey.
- Serve as the key liaison between country teams and regional marketing, balancing priorities, fostering collaboration, and supporting strategic alignment for smooth campaign execution.
- Deliver marketing plans tailored to local markets, ensuring campaigns are briefed, executed on time and within budget.
- Manage budgets, monitor performance, and mitigate risks to protect brand integrity.
- Stay current on trends across paid, earned, shared, and owned channels; recommend adjustments to keep the brand competitive and relevant.
- Collaborate with regional peers to share best practices, contribute to strategies, and suggest process improvements.
- Ensure executional excellence and adherence to SOPs for efficient, precise marketing delivery.
Qualifications
- University degree or Honours is preferable (12 +3 or equivalent) in Marketing, International Business or Business Administration.
- Significant experience in marketing and media communications at managerial level.
- Proven ability to adapt regional marketing strategies into local plans.
- Demonstrated success in collaborating with cross-functional and cross-regional teams to drive alignment and results.
- Worked in international organisation with matrix accountability.
- Strong analytical skills with the ability to interpret marketing performance data and extract insights.
- Solid track record of landing integrated, multi-channel marketing campaigns.
This is an office based role, located at our central London town office.
Critical Competencies
- Business Thinking
- Open to Opportunity
- Engaging Others
- Collaboration
- Delivering
- Drive
- Information
Applicants must have the legal right to live and work in the UK. The Company will not provide assistance with obtaining work permits.
Salary & Benefits
- Company Pension Scheme
- Private Medical Insurance and Health Cash Plan
- Life & Accident Insurance
- Travel Industry benefits
- Profit Share eligibility
- Meal Allowance
- Transport Allowance
Brand and Marketing Manager in London employer: Emirates
Contact Detail:
Emirates Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand and Marketing Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your marketing campaigns and brand strategies. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its brand strategy. Be ready to discuss how your experience aligns with their goals and how you can help them Fly Better!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Brand and Marketing Manager in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that align with the Brand and Marketing Manager role. Highlight your achievements in marketing and media communications, and don’t forget to showcase your ability to adapt strategies to local markets.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re passionate about the Emirates brand and how your ideas can contribute to our mission of connecting the world. Be specific about your experience with integrated campaigns and collaboration.
Showcase Your Analytical Skills: We love data-driven decision-making! In your application, mention any experience you have with interpreting marketing performance data and how you've used insights to drive brand engagement. This will show us you can think critically and strategically.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen on joining our dynamic team!
How to prepare for a job interview at Emirates
✨Know the Brand Inside Out
Before your interview, dive deep into Emirates' brand values, mission, and recent marketing campaigns. Understanding their unique selling points and how they connect with customers will show your genuine interest and help you align your ideas with their vision.
✨Showcase Your Analytical Skills
Be prepared to discuss how you've used data to drive marketing decisions in the past. Bring examples of how you've interpreted performance metrics to adapt strategies. This will demonstrate your ability to make informed decisions that can enhance brand performance.
✨Emphasise Collaboration Experience
Since the role involves working with cross-functional teams, share specific instances where you've successfully collaborated with others. Highlight how you balanced priorities and fostered teamwork to achieve common goals, as this is crucial for executing integrated campaigns.
✨Stay Current on Marketing Trends
Research the latest trends in marketing, especially in the airline industry. Be ready to discuss how these trends could be applied to Emirates' marketing strategy. Showing that you're proactive about staying updated will impress the interviewers and reflect your commitment to innovation.
