Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead brand and marketing strategies to enhance customer growth and brand equity.
- Company: Join Emirates, a globally recognised airline known for innovation and excellence.
- Benefits: Enjoy a competitive salary, health insurance, travel perks, and a pension scheme.
- Why this job: Shape the future of a leading airline while working in a dynamic, fast-paced environment.
- Qualifications: Degree in Marketing or Business, with significant managerial experience in marketing.
- Other info: Office-based role in central London with excellent career development opportunities.
The predicted salary is between 36000 - 60000 £ per year.
At the Emirates Group, we connect the world through our global hub in Dubai, ensuring our customers always Fly Better. As one of the most recognised and admired brands globally, we’re driven by innovation, ambition and excellence. Join a dynamic, fast-paced team where your ideas and relationship-building skills will directly shape employee experience across our global workforce.
Emirates, one of the world’s most awarded international airlines, operates across six continents and serves over 140 destinations through its hub in Dubai. The airline operates one of the most modern and efficient fleets, featuring spacious and comfortable Airbus A380, A350, and Boeing 777 aircraft. Passengers flying with Emirates enjoy an exceptional onboard experience, with world-class products and services, regionally inspired menus and over 6,500 on-demand entertainment channels through ICE, Emirates’ award-winning in-flight entertainment system.
Responsibilities
- Accountable for developing and executing brand and marketing plans for the assigned country/region to drive customer growth and brand equity, in alignment with market priorities and under the strategic direction of the Regional Manager Brand & Marketing.
- The role translates market insights and enterprise strategies into clear briefs that enable integrated campaigns and a seamless customer journey across paid, earned, shared, and owned channels, leveraging Head Office CCM&B capabilities.
- Implement Emirates’ brand strategy in assigned markets, ensuring alignment with business goals, measurement frameworks, and local dynamics.
- Adapt regional positioning for consistency and relevance.
- Use commercial data, research, and customer insights to guide tactical decisions that drive brand performance and engagement across the customer journey.
- Serve as the key liaison between country teams and regional marketing, balancing priorities, fostering collaboration, and supporting strategic alignment for smooth campaign execution.
- Deliver marketing plans tailored to local markets, ensuring campaigns are briefed, executed on time and within budget.
- Manage budgets, monitor performance, and mitigate risks to protect brand integrity.
- Stay current on trends across paid, earned, shared, and owned channels; recommend adjustments to keep the brand competitive and relevant.
- Collaborate with regional peers to share best practices, contribute to strategies, and suggest process improvements.
- Ensure executional excellence and adherence to SOPs for efficient, precise marketing delivery.
Qualifications
- University degree or Honours is preferable (12 +3 or equivalent) in Marketing, International Business or Business Administration.
- Significant experience in marketing and media communications at managerial level.
- Proven ability to adapt regional marketing strategies into local plans.
- Demonstrated success in collaborating with cross-functional and cross-regional teams to drive alignment and results.
- Worked in international organisation with matrix accountability.
- Strong analytical skills with the ability to interpret marketing performance data and extract insights.
- Solid track record of landing integrated, multi-channel marketing campaigns.
This is an office based role, located at our central London town office.
Critical Competencies
- Business Thinking
- Open to Opportunity
- Engaging Others
- Collaboration
- Delivering Drive
Information
Applicants must have the legal right to live and work in the UK. The Company will not provide assistance with obtaining work permits.
Salary & Benefits
- Company Pension Scheme
- Private Medical Insurance and Health Cash Plan
- Life & Accident Insurance
- Travel Industry benefits
- Profit Share eligibility
- Meal Allowance
- Transport Allowance
Brand and Marketing Manager employer: Emirates
Contact Detail:
Emirates Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand and Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with current employees at Emirates. Building relationships can give you insider info and might just land you an interview.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your marketing campaigns and brand strategies. This is your chance to demonstrate how you can drive customer growth and brand equity.
✨Tip Number 3
Prepare for the interview by researching Emirates’ brand strategy and recent campaigns. Be ready to discuss how your experience aligns with their goals and how you can adapt regional strategies into local plans.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining the Emirates team and contributing to their innovative culture.
We think you need these skills to ace Brand and Marketing Manager
Some tips for your application 🫡
Show Your Passion for the Brand: When writing your application, let your enthusiasm for Emirates and its brand values shine through. We want to see how your personal experiences and insights align with our mission to connect the world and provide exceptional service.
Tailor Your Application: Make sure to customise your CV and cover letter for the Brand and Marketing Manager role. Highlight relevant experience and skills that match the job description, especially your ability to adapt marketing strategies and collaborate across teams.
Be Data-Driven: We love numbers! Use specific examples from your past roles where you’ve used data to drive marketing decisions or improve campaign performance. This shows us you can leverage insights to enhance brand engagement and customer journeys.
Apply Through Our Website: Don’t forget to submit your application through our official website. It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity with Emirates!
How to prepare for a job interview at Emirates
✨Know the Brand Inside Out
Before your interview, dive deep into Emirates' brand values, mission, and recent marketing campaigns. Understanding their unique selling points and how they connect with customers will show your genuine interest and help you align your ideas with their vision.
✨Showcase Your Analytical Skills
Be prepared to discuss how you've used data to drive marketing decisions in the past. Bring examples of how you've interpreted performance metrics to adapt strategies. This will demonstrate your ability to make informed decisions that can enhance brand performance.
✨Prepare for Scenario Questions
Expect questions that ask how you'd handle specific marketing challenges or adapt strategies for local markets. Think about past experiences where you've successfully navigated similar situations and be ready to share those stories.
✨Emphasise Collaboration
Since the role involves working with cross-functional teams, highlight your experience in collaborating with diverse groups. Share examples of how you've fostered teamwork and alignment in previous roles to achieve successful campaign execution.
