Regional Sales Manager - Midlands & West in Birmingham

A winner of more than 500 international awards, Emirates operates one of the aviation world’s youngest, most environmentally‑friendly and technologically advanced fleet of over 250 aircraft. Its rapidly expanding network spans 145 destinations in Europe, North America, South America, the Middle East, Africa, the Indian subcontinent and Asia Pacific. The airline is an employee‑focused company with a commitment to providing staff with excellent working conditions and competitive salaries.

Responsibilities

• Support the Sales function in delivering regional revenue targets by managing assigned sales territories and trade/corporate relationships.
• Execute regional sales plans and tactical initiatives, identify opportunities to grow revenue and market share, and act as a key link between the field sales team and management.
• Lead, motivate and develop the assigned sales team to ensure high‑quality account management, strong trade engagement, and consistent representation of Emirates’ brand and commercial interests across multiple sales channels.
• Manage sales activities within assigned territories to achieve revenue targets in line with regional commercial objectives.
• Execute sales initiatives, monitor account performance, and identify opportunities to drive incremental revenue, market share growth, and yield optimisation.
• Build and maintain strong, productive relationships with Travel Agents, corporate clients, Travel Management Companies (TMCs), and key trade partners.
• Assume direct responsibility for selected strategic accounts, negotiate commercial terms within delegated authority, and ensure incentive agreements are targeted, compliant, and effective.
• Provide day‑to‑day leadership, coaching, and guidance to sales executives or account officers.
• Ensure consistent sales discipline, high standards of account management, achievement of individual targets, and identification of development and training needs.
• Monitor competitor activity, pricing strategies, market trends, and new developments, including distribution and digital channels.
• Provide timely insights and recommendations to support informed tactical and strategic decisions.
• Prepare territory sales plans, forecasts, and performance reports.
• Conduct regular reviews of sales results, account health, risks, and opportunities, ensuring corrective actions are identified, implemented, and tracked.
• Represent Emirates at local trade events, industry forums, and business networking activities to strengthen regional visibility.
• Maintain effective relationships with internal stakeholders such as airport teams, Contact Centres, and regional colleagues to support seamless commercial delivery.
• Monitor agent credit exposure using approved systems and escalate risks as required.
• Ensure all sales activities, incentive agreements, and commercial practices comply with company policies, audit requirements, and cost‑of‑sale guidelines.

Qualifications

• Degree in Business Management, Marketing or related field.
• 8 years’ experience in sales & marketing, preferably within Airline passenger sales, and at least 3 years at a management level.

Knowledge/Skills

• Strong communication and relationship‑building capabilities.
• Account management and sales planning.
• Understanding of travel trade distribution and corporate sales.
• Analytical skills for interpreting sales reports and market data.
• Negotiation and influencing skills.
• Competence in CRM and sales tracking systems.

Additional Information

You must have the right to live and work in UK, if you are applying from outside of the UK, please upload evidence with your application. This role will be based in Birmingham. Internal staff can only apply if they have completed a minimum of 1 year of service with the Company/in their current position.

Salary & Benefits

At Emirates, we believe it is important that we reward our colleagues for helping us to be the largest and one of the most successful airlines in the world. Some of the benefits you can look forward to include a competitive basic salary along with allowances including shift pay, transport and meal allowances. Every November we will reward you with a guaranteed bonus and each May we operate a non contractual profit share scheme. We want to make sure we are happy and healthy so we have a host of benefits, such as private medical insurance, a health cash plan, employee assistance programmes and generous annual leave benefits available to you from day one. You will also be able to spend your time off travelling the world as you will have access to discounted flights and hotels around the world.