Sales and Marketing Manager - Manchester Originals in Trafford

The role of the Sales and Marketing Manager is to execute the annual sales and marketing plan to drive revenue across ticketing and hospitality for Manchester Originals - whilst supporting the Head of Commercial Growth with the sale of commercial partnerships.

Key Deliverables

• Own and drive the GA ticket sales plan to move from 50k to 65k tickets in 2026 and to 80k tickets in 2027.
• Own and drive the hospitality sales plan to drive £300k net revenue in 2026 and £500k net revenue in 2027.

The Sales and Marketing Manager will be required to work proactively to build a network of key B2B and B2C contacts, delivering a regular pipeline of new sales across ticketing and hospitality to achieve annual revenue targets. The jobholder will also activate marketing tactics to achieve attendance targets for each home fixture of The Hundred at Emirates Old Trafford - across both men’s and women’s teams.

Responsibilities

• Support the Head of Commercial Growth in the development of the annual marketing and sales plan prior to each season of The Hundred.
• Implement marketing campaigns across owned, earned and paid channels to drive match day sales across the full ticketing portfolio (such as general admission and premium hospitality).
• Manage third-party sales and marketing agencies to execute the annual sales and marketing plan.
• Manage the day-to-day implementation of the Manchester Originals database for commercial use, including activating CRM campaigns to general ticket sales (general admission and premium tickets).
• Collaborate with the respective sales and marketing teams across Lancashire Cricket and the RPSG Group.
• Support the Head of Commercial Growth in the development of the annual sales plan for each season of The Hundred across ticketing, premium hospitality and acquisition of new commercial partnerships.
• Responsible for a Premium Ticketing sales target - to work with B2B, B2C audiences and Hospitality agents to retain existing business and grow new business.
• Prepare regular sales and activity reports, share key information with Operations, ensure accurate invoicing through coordination with Finance, and work closely with Coordination and Marketing to provide up-to-date sales figures and breakdowns.
• Proactively drive revenue through outbound sales, cold calling, networking, and identifying new opportunities via research, social media, and data insights.
• Create, maintain and develop strong key client relationships, both new and existing, to optimise retention and use initiative in identifying incremental revenue opportunities that can be secured for wider business, which will include post-event contact, matchday/event day liaison and networking events.
• Deliver and exceed annual Premium Experience sales targets by creating and executing a focused sales plan for new B2C and B2B business across the Northwest, with a strong emphasis on new business generation and regular attendance at networking events in Manchester.
• Maintain accurate ticketing and invoicing records, manage internal requests with proper approval processes, and deliver high-quality customer service by acting as a reliable point of contact for client enquiries.

Qualifications and Experience

• Educated to University degree level or equivalent.
• Experience in crafting, executing and managing marketing campaigns.
• Experience in managing project expenditure budgets.
• A team player who can communicate effectively across departments.
• Strong time management and organisational skills.
• Creative flair with a keen eye for detail and a proactive approach to commercial sales.
• Demonstrate experience of working across multiple platforms, using a variety of tone of voice, and engaging with diverse audiences.
• Experience using sales and marketing campaign management tools to report on ROI.
• Competent using Microsoft Office packages.

Benefits

• Enhanced Pension and Life Assurance.
• Health Cash Plan.
• Enhanced Annual Leave.
• 2 x Lancashire Cricket Club Memberships.
• On-site retail and hotel discounts.
• Free parking.
• Cycle to Work Scheme.
• Plus many more!

We look forward to hearing from you if you have skills that support our future vision. Manchester Originals are an equal opportunities organisation and we are committed to providing new opportunities and striving for greater diversity. We welcome applications from all ages and backgrounds and are looking for candidates who can contribute diversity of representation and thinking to the Manchester Originals.