At a Glance
- Tasks: Create engaging social media content and manage influencer partnerships for a vibrant food brand.
- Company: Join Emilia’s Crafted Pasta, a fast-growing brand with a passion for fresh pasta.
- Benefits: Enjoy a competitive salary, free meals, 28 days holiday, and team socials.
- Other info: Hybrid work model with opportunities for career growth and development.
- Why this job: Make a real impact in a creative role while sharing your love for food and pasta.
- Qualifications: 2+ years in social media or digital marketing, with strong content creation skills.
The predicted salary is between 32000 - 38000 £ per year.
Location: Hybrid, with 2–3 days per week in Central London (Our restaurants are currently in Aldgate, St Katharine Docks, Canary Wharf, Victoria, Baker Street and Tottenham Court Road.)
Salary: £32,000–£38,000 per annum, depending on experience
Full-time | Monday–Friday, 9am–6pm
Reporting to: Marketing Manager
At Emilia’s Crafted Pasta, we make fresh, soul-warming pasta; just like Nonna’s. We’re looking for a creative, proactive and experienced Social Media Executive to join our growing Marketing team. This is a hands-on role with a strong level of responsibility and autonomy. You’ll take responsibility for our day-to-day social media, content creation and influencer partnerships, while working closely with the Marketing Manager on wider campaigns and marketing initiatives across our restaurants and retail pasta business. This role would suit someone with 2+ years of relevant experience who is ready to take the next step in their career and have a real impact on a fast-growing food brand.
What you'll be doing:
- Create, film and edit engaging Reels/TikToks across our restaurants, events and launches.
- Create and manage Instagram Stories and other day-to-day social content.
- Develop creative content ideas and video scripts for both organic and paid campaigns.
- Build and manage monthly content plans and oversee our day-to-day social media channels.
- Manage our influencer collaborations, from research and outreach to implementation.
- Stay up to date with social media trends and bring fresh ideas to the team.
- Monitor and respond to comments, DMs, tagged content and customer feedback.
- Monitor performance, produce monthly social media reports and identify opportunities to improve content.
- Write engaging, on-brand copy for social media, newsletters and website updates.
- Work closely with the Marketing Manager on campaigns, events, restaurant openings and local marketing initiatives.
- Contribute to wider marketing activity across our restaurants and retail pasta business.
You’re the right person if…
- You have 2+ years’ experience in social media, content creation, digital marketing or a similar role.
- You have strong hands-on experience managing Instagram and TikTok for a brand.
- You’re creative, trend-aware and have a strong eye for visual storytelling, photography and aesthetics.
- You’re confident filming and editing short-form video using CapCut, Adobe Premiere or similar.
- You’re proactive, organised and comfortable working independently.
- You’re commercially minded and understand how social media can support wider brand and business objectives.
- You have a genuine interest in food & hospitality - and ideally, a serious love for pasta.
What we offer:
- £32,000–£38,000 salary, depending on experience.
- Progression & growth opportunities within the business.
- Regular team socials & activities across the year.
- 28 days paid holiday.
- Free meals during working hours.
- Paid day off on your birthday.
- Employment anniversary present for every year of service (from year 1).
- Referral bonuses for every friend you recommend.
- 50% discount at Emilia's if you want to visit with your friends/family.
- Enrolment in the company pension scheme.
How to apply:
If this sounds like you, we’d love to hear from you! Please apply both via LinkedIn and email with your CV, social media/content portfolio and a short note telling us a little about yourself, your experience and why you’d like to join Emilia’s. We’re looking for someone who’s excited about creating great content, building communities and helping us make Emilia’s one of London’s most recognisable fresh pasta brands.
Social Media Executive in London employer: Emilia's Crafted Pasta
Join our vibrant independent restaurant group, where we pride ourselves on delivering fresh pasta and genuine hospitality in a supportive team environment. With opportunities for progression, regular team activities, and generous benefits like free meals and discounts, we foster a culture that values growth and camaraderie. As we expand, you'll find a rewarding career path in a close-knit setting that celebrates your contributions and passion for food.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media Executive in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Emilia's Crafted Pasta and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Emilia's Crafted Pasta are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Emilia's Crafted Pasta on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Emilia's Crafted Pasta. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Social Media Executive in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Emilia's Crafted Pasta. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Emilia's Crafted Pasta:Show us that you’ve done your homework! In your application, briefly mention what you admire about Emilia's Crafted Pasta’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Emilia's Crafted Pasta
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Emilia's Crafted Pasta will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Emilia's Crafted Pasta, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
