At a Glance
- Tasks: Lead PR strategies, manage media relations, and oversee press office operations in luxury fashion.
- Company: Join a prestigious luxury fashion brand with a focus on creativity and innovation.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Fast-paced environment with opportunities to thrive and make an impact.
- Why this job: Shape the brand's image and engage with celebrities in the exciting world of luxury fashion.
- Qualifications: Experience in luxury PR, strong media network, and excellent communication skills.
The predicted salary is between 49500 - 60500 £ per year.
LOCATION: London, UK Headquarters
HOURS: Full Time
EMPLOYMENT TYPE: Permanent
REPORTS INTO: Marketing & Communications Director
DIRECT REPORTS: PR Intern / PR Assistant (TBD)
PURPOSE: Lead the day-to-day PR function, building brand awareness and desirability through strategic media relations, celebrity dressing, VIP engagement and editorial opportunities while ensuring the efficient running of the press office.
SCOPE: Responsible for managing all PR activity across RTW, Bridal, Bespoke and Home, working closely with the Marketing & Communications Director and external agencies to maximise earned media opportunities and strengthen brand visibility globally.
PR, VIP & MEDIA RELATIONS: Manage relationships with media, stylists, talent and VIPs, overseeing editorial opportunities, celebrity dressing, seasonal launches and press events. Lead the operational management of the press office, ensuring all requests, sample movements and communications are delivered efficiently.
PRESS OFFICE: Oversee the day-to-day running of the press office, supported by a PR Intern, including sample management, press requests, send-outs, coverage tracking and showroom coordination.
BUDGET MANAGEMENT & REPORTING: Own the PR budget with the Marketing & Communications Director and the Finance team, ensuring effective allocation across agencies, events, VIP dressing, media activity, gifting and seasonal launches. Responsible for annual budget planning, forecasting, supplier negotiations, purchase orders and ongoing budget tracking, ensuring all activity is delivered within budget while maximising brand impact and return on investment. Lead the measurement and reporting of all PR activity, analysing media coverage, reach, EMV, celebrity placements, social impact and campaign performance. Provide regular KPI reporting and strategic insights to evaluate effectiveness, identify opportunities and inform future communications activity.
MANDATE: Execute the annual PR and communications strategy. Manage relationships with external PR agencies across key markets. Build and maintain relationships with media, editors, stylists, celebrities, VIPs and industry partners. Deliver celebrity dressing, editorial placements and high-impact media opportunities. Lead seasonal press launches, Fashion Week activity and PR events. Oversee the day-to-day running of the press office, supported by the PR Intern. Own the PR budget, including forecasting, supplier management and ongoing budget control. Monitor, analyse and report on PR performance, including media coverage, EMV, KPI reporting and campaign effectiveness. Produce regular competitor analysis and industry insights to identify opportunities and trends. Manage and develop the PR Intern.
SKILLS & EXPERIENCE: Proven experience in a PR or Communications role within a luxury fashion, luxury lifestyle or premium consumer brand. Strong network of media, editors, stylists, VIPs, celebrities and industry contacts, with experience securing high-quality editorial coverage and brand visibility. Demonstrable experience managing PR agencies and external communications partners across multiple markets. Experience delivering seasonal communications strategies, Fashion Week activity, collection launches and luxury brand events. Strong understanding of celebrity dressing, VIP relations, sample management and luxury press office operations. Experience managing PR budgets, forecasting spend and measuring return on investment. Highly analytical, with experience producing KPI reports, media analysis, EMV reporting and campaign performance insights. Excellent written and verbal communication skills, with exceptional attention to detail. Strong organisational and project management skills, with the ability to manage multiple priorities in a fast-paced, deadline-driven environment. Confident managing upwards and building trusted relationships with senior leadership, the Founder/Creative Director and external stakeholders. Calm, adaptable and solutions-focused, with the ability to thrive in a fast-paced, founder-led luxury fashion environment. Passionate about luxury fashion, storytelling and building long-term brand desirability.
PR Manager - Luxury fashion employer: Emilia Wickstead
Emilia Wickstead is an exceptional employer that values meticulous craftsmanship and attention to detail, making it a perfect fit for those passionate about luxury retail. With a supportive work culture that encourages personal growth and development, employees benefit from hands-on experience in a fast-paced environment while being part of a prestigious brand known for its commitment to quality. Located in the heart of the fashion industry, this role offers unique opportunities to engage with high-profile events and collaborations, ensuring a rewarding and meaningful career path.
StudySmarter Expert Advice🤫
We think this is how you could land PR Manager - Luxury fashion
✨Get Involved in PR Events
Dive into local PR meetups and workshops. Events like these are perfect for getting your face out there, chatting with industry pros, and spotting potential job openings at companies like Emilia Wickstead. Plus, it’s a fantastic way to learn about trends and make lasting connections.
✨Showcase Your PR Skills
Start building your personal brand as a PR ace. Use platforms like Twitter and LinkedIn to share your thoughts on current events or PR campaigns you admire. Tagging companies you want to work for, like Emilia Wickstead, can catch their eye—especially if your insights resonate!
✨Leverage Your Network
Reach out to friends, family, or connections in the PR field. Even a casual chat can lead to opportunities. If you've got mutual contacts, ask for introductions when applying. Personal recommendations can give your application a nice little boost!
✨Tailor Your Approach
When applying for a full-time PR role, make sure to research Emilia Wickstead inside and out. Understanding their campaigns, values, and style allows us to directly align our application and impress during interviews. Don't hesitate to apply through our website—going direct can make a real difference!
We think you need these skills to ace PR Manager - Luxury fashion
Some tips for your application 🫡
Get Your Story Straight:In public relations, storytelling is everything! Make sure your CV highlights your experience in crafting compelling narratives and managing media relations. Share specific examples of campaigns you've worked on, and don’t forget to include any press coverage you've generated—it's impressive proof of your skills!
Show Off Your Communication Skills:Since PR is all about communication, we want to see your best writing samples. Include pieces like press releases, blog posts, or social media content that you've created. This gives us a taste of your voice and your ability to convey messages clearly and effectively, which is crucial for a role in this field.
Tailor Your Cover Letter:Your cover letter should be more than just a recap of your CV; it’s your chance to shine! Emphasise why PR excites you and how your background fits with the mission of Emilia Wickstead. Show us that you’ve done your homework and speak to why you’re passionate about the work we do.
Connect the Dots:When you’re writing your application, think about how your past experiences link to the responsibilities of the role. Mention any internships, volunteer work, or projects that involved public speaking, event planning, or strategic communication. This will help us see how you can seamlessly bring your skills into a full-time position at Emilia Wickstead.
How to prepare for a job interview at Emilia Wickstead
✨Master the Art of Storytelling
In public relations, storytelling is key. We should prepare compelling narratives about past campaigns or projects we’ve worked on. Think about how we can illustrate our impact and creativity in those stories—be ready to discuss specific examples that showcase our skills in managing media relationships and crafting messages.
✨Know Your PR Tools Inside Out
Familiarity with PR tools like Cision or Meltwater is crucial. We need to be able to discuss how we’ve used these tools in past roles or projects. If we've worked on media lists, press releases, or analytics reports, let’s have those experiences ready to share along with metrics we’ve achieved to back up our claims.
✨Stay Current with Industry Trends
We’ve got to stay sharp on the latest trends and events impacting the public relations field. Having a few insights ready about recent campaigns or shifts in media landscapes can show that we’re engaged and knowledgeable. This will also help us make connections between our experiences and the current state of the industry.
✨Showcase Our Versatility
As full-time PR professionals, we need to demonstrate our adaptability. Be ready to talk about how we've handled challenging situations, managed crises, or adapted strategies on the fly. Employers will appreciate our ability to pivot and find solutions under pressure, so let’s have those scenarios at our fingertips to discuss.
