At a Glance
- Tasks: Lead marketing strategies for a luxury fashion brand and drive innovative campaigns.
- Company: Join a prestigious luxury fashion house with a focus on creativity and excellence.
- Benefits: Enjoy a competitive salary, hybrid working, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on innovation and continuous improvement.
- Why this job: Make a mark in the luxury fashion industry while shaping brand narratives.
- Qualifications: Extensive experience in luxury marketing and strong leadership skills required.
The predicted salary is between 80000 - 100000 £ per year.
HOURS: Full Time
EMPLOYMENT TYPE: Permanent
WORKING PATTERN: Hybrid. 4 days in office and 1 day remote (non contractual and subject to change)
REPORTS INTO: Creative Director, Commercial Director
DIRECT REPORTS: Marketing Manager
PURPOSE: Provide strategic leadership across the Marketing & Communications function, defining and delivering an integrated brand, marketing and communications strategy that strengthens brand desirability, drives commercial growth and supports the long-term ambitions of the business.
SCOPE: Lead the strategic direction of all Marketing & Communications activity across RTW, Bridal, Bespoke and Home, ensuring every customer-facing touchpoint reflects the Emilia Wickstead brand while supporting commercial growth and long-term brand equity. The remit includes Brand Marketing, Retail Marketing, Wholesale Marketing, Digital Marketing & CRM, PR, VIP & Media Relations, Creative Production, Events, Partnerships and Customer Communications. Work closely with the Founder and senior leadership team to align marketing and communications activity with the wider business strategy.
MARKETING: Provide strategic oversight of all brand, retail, wholesale and customer marketing activity, ensuring integrated campaigns support both brand equity and commercial performance. Lead the annual marketing strategy and calendar, overseeing seasonal launches, Fashion Week, campaigns, retail activations, trunk shows, wholesale marketing initiatives, partnerships and customer engagement programmes. Work closely with Retail, Wholesale and Client Services to identify opportunities to grow customer acquisition, retention and lifetime value, with particular focus on UHNW and VIC clients.
PR, VIP & MEDIA RELATIONS: Provide strategic leadership across PR, VIP and media relations, ensuring a consistent brand narrative and a best-in-class communications strategy across all markets. Oversee external PR agencies, media relations, celebrity dressing, VIP strategy, editorial opportunities, events and Fashion Week communications, ensuring activity delivers measurable impact while strengthening brand awareness and reputation.
CREATIVE PRODUCTION: Provide strategic oversight of creative production and visual brand execution, ensuring every customer-facing asset reflects the highest standards of luxury and reinforces the Emilia Wickstead brand identity. Champion the continuous elevation of the brand's visual identity across all marketing and communications touchpoints, ensuring creative output remains distinctive, aspirational and commercially effective. Oversee the development and delivery of campaign imagery, content, graphic design, marketing collateral and creative assets, ensuring consistency across retail, wholesale, digital, PR and CRM channels. Drive innovation across creative production by identifying opportunities to improve quality, efficiency and creative workflows through emerging technologies, including AI, while maintaining the integrity of the brand aesthetic. Digital and e-commerce marketing sits within scope, with natural cross-departmental collaboration across social, affiliate/influencer, paid, SEO, newsletters, website updates for seasonal releases and coordination on seasonal assets. To note - the role does not line-manage the Head of E-commerce; the overlap between marketing and e-commerce will be assessed with the Commercial Director and in coordination with the Head of E-commerce as part of the engagement.
BUDGET MANAGEMENT & REPORTING: Own the annual Marketing & Communications budget, ensuring investment is aligned with strategic priorities and commercial objectives across Marketing, PR and Creative. Responsible for annual budget planning, forecasting, supplier negotiations and ongoing budget management, ensuring resources are allocated effectively while delivering maximum return on investment. Monitor and report on departmental KPIs, analysing marketing performance, PR effectiveness, creative operations, budget utilisation and commercial outcomes to inform future strategy and continuous improvement.
LEADERSHIP & DEPARTMENT MANAGEMENT: Lead, mentor and develop the Marketing, PR and Creative teams, fostering a collaborative, high-performing culture with clear ownership and accountability. Establish robust planning, governance and reporting frameworks that improve operational efficiency and enable effective cross-functional collaboration. Continuously review departmental structures, systems and ways of working, ensuring the function remains scalable, commercially focused and aligned with business objectives. Champion innovation, continuous improvement and the adoption of new technologies, including AI, across the department.
MANDATE: Define and deliver the global Marketing & Communications strategy. Lead and develop the Marketing, PR and Creative teams. Drive integrated marketing campaigns that strengthen both brand equity and commercial performance. Oversee brand, retail, wholesale, digital, CRM and communications strategy. Own the annual Marketing & Communications budget and departmental KPIs. Establish best-in-class planning, governance and reporting processes. Build strong cross-functional relationships across Design, Retail, Wholesale and E-commerce. Oversee agency, supplier and partner relationships. Identify opportunities for innovation, operational efficiencies and continuous improvement. Support the Founder and Executive Team in delivering the long-term growth strategy for the brand.
SKILLS & EXPERIENCE: Extensive senior leadership experience within a luxury fashion, luxury lifestyle or premium consumer brand. Proven experience leading integrated Marketing, PR and Creative teams. Demonstrable success developing and delivering global brand and commercial marketing strategies. Strong understanding of luxury retail, wholesale, digital marketing, CRM and customer experience. Significant experience managing substantial marketing budgets, forecasting and departmental planning. Proven success delivering Fashion Week campaigns, international brand activations and global product launches. Strong commercial acumen, balancing brand building with measurable business performance. Experience managing PR agencies, creative partners and external suppliers. Exceptional stakeholder management skills, with experience working closely with founders, Creative Directors and executive leadership teams. Proven ability to build, mentor and develop high-performing teams. Experience implementing governance, reporting frameworks and operational processes that improve organisational effectiveness. Forward-thinking with a strong understanding of AI and emerging technologies, and their application across marketing, communications and creative operations.
Marketing and Communications Director - Luxury Fashion in London employer: Emilia Wickstead
Emilia Wickstead is an exceptional employer that values meticulous craftsmanship and attention to detail, making it a perfect fit for those passionate about luxury retail. With a supportive work culture that encourages personal growth and development, employees benefit from hands-on experience in a fast-paced environment while being part of a prestigious brand known for its commitment to quality. Located in the heart of the fashion industry, this role offers unique opportunities to engage with high-profile events and collaborations, ensuring a rewarding and meaningful career path.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing and Communications Director - Luxury Fashion in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Emilia Wickstead and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Emilia Wickstead are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Emilia Wickstead on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Emilia Wickstead. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing and Communications Director - Luxury Fashion in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Emilia Wickstead. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Emilia Wickstead:Show us that you’ve done your homework! In your application, briefly mention what you admire about Emilia Wickstead’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Emilia Wickstead
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Emilia Wickstead will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Emilia Wickstead, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
