Head of Wholesale - Maternity Cover contract in London

The Head of Wholesale will be responsible for the development of our wholesale distribution across all categories on a global scale. You will lead the acquisition of new strategic accounts as well as maximizing the opportunities with our current customer base. A natural leader, you will be influential across all areas of Emilia Wickstead to ensure we meet our commercial targets whilst enhancing our culture.

Responsibilities will include:

• Sales
• Create the commercial sales strategy to achieve both short term and long term commercial targets.
• Deliver new business opportunities and customers to develop our global business and enhance brand awareness.
• Collaborate with key strategic accounts to achieve mutual sales growth via product selection.
• Provide commercial insights on the collection development including recommending capsule collections with strategic accounts to maximize turnover.
• Build and maintain commercial relationships with key industry players and accounts.
• Lead and execute the wholesale showroom each season for all categories (RTW, Accessories, Homeware, Footwear and Swimwear) across all markets (New York, London and Paris) utilizing our brand guidelines.
• Negotiating trading terms to maximize business revenue whilst nurturing relationships.
• Create the Emilia Wickstead store and e-commerce buys per season to showcase the collection in our direct to consumer channels.
• Carry out trainings to all relevant accounts to ensure retailer teams are aligned with the brand image and ethos.
• Create and distribute commercial assets including line sheets to support the customer journey.
• Plan the exit stock strategy, analysing margins to maximise the company’s profitability.
• Analytics
• Create merchandising plans per season to provide guidelines to the design team on commercial skus and key fabrics per collection.
• Develop best in class sales reports on top-selling styles, fabrics, SKUs and categories both sell in and sell out.
• Prepare detailed pricing pyramids to ensure the collection meets key price points for each category.
• Analyse the weekly sell through reports to capture current trends and provide feedback to the management team.
• Team
• Develop, motivate and recruit your direct reports leading to long term succession planning.
• Lead the wholesale and logistics teams to maximize sales potential per market and ensure all deadlines are met.
• Deliver seasonal store trainings to the members of staff.

The ideal person will have:

• +4 years in the luxury fashion industry in a sales leadership role.
• Proven track record of increasing revenue with authenticity.
• An extensive global network within the luxury industry.
• Excellent negotiation and presentation skills.
• Fluent English (and other languages are a plus).
• London Fashion Week, E-commerce shoots and creative campaign experience.
• A strong understanding of the fashion production process.
• Knowledge of Zedonk and Shopify would be a plus.

Please note that this is a Maternity Leaver cover contract for 9‑12 months.