Senior Sales Associate - Luxury Retail in London

Location: London Flagship store

Reports to: Store Manager

Job Overview

We are seeking a highly experienced and sales-driven Senior Sales Associate to join our luxury retail team, specialising in Ready-to-Wear and Made-to-Order services. The ideal candidate has extensive experience managing VICs, consistently exceeding sales targets, and driving business growth.

Key Responsibilities

• Sales & Clienteling
  • Drive sales and surpass targets by utilising extensive product knowledge and exceptional sales techniques in both Ready-to-Wear and Made-to-Order services.
  • Deliver a luxury, personalised shopping experience for clients, offering bespoke styling advice and customised solutions based on their needs and preferences.
  • Manage the full sales cycle for both existing and new clients, ensuring a seamless and elevated shopping experience.
  • Develop and implement strategies to maximize sales opportunities through Made-to-Order services, product launches, and special events.
  • Stay ahead of fashion trends and seasonal collections, ensuring the ability to offer informed, cutting-edge style recommendations.
• VIC Relationship Management
  • Manage and grow a portfolio of VICs.
  • Maintain and enhance strong, long-term relationships with top clients, ensuring high levels of engagement and loyalty through regular follow-up and personalised communications.
  • Create personalised CRM tools and clienteling strategies to track VIC purchase history, preferences, and special dates to tailor communications and anticipate client needs.
  • Plan and participate in exclusive client events, fittings, and trunk shows to increase client engagement and drive high-value sales.
• Sales Leadership & Target Achievement
  • Proven track record of exceeding sales targets, demonstrating a results-driven approach to business growth.
  • Consistently achieve personal and store sales KPIs, setting the standard for the team and contributing to overall store success.
  • Be a key contributor to business development efforts by identifying new VICs and nurturing high-potential leads through exemplary service and relationship building.
  • Serve as a sales mentor to junior associates, offering guidance and support in achieving their own sales goals.
• Store Operations & Team Collaboration
  • Work closely with store management to ensure that all sales strategies are aligned with the store’s goals and brand standards.
  • Assist in visual merchandising and maintaining the overall aesthetic of the store to reflect the luxury positioning of the brand.
  • Collaborate with the inventory and stock team to manage product availability and ensure clients have access to the latest collections.
  • Provide leadership during busy periods, stepping in to manage client flows, troubleshoot issues, and keep service standards high.

Key Requirements

• 3+ years of experience in luxury retail, with a focus on managing VIC clients and exceeding sales targets.
• Extensive expertise in Ready-to-Wear and Made-to-Order services, with the ability to deliver personalized, tailored solutions to high-net-worth clients.
• Proven success in achieving and surpassing individual and store-wide sales targets in a luxury environment.
• Exceptional clienteling skills with a demonstrated ability to build and maintain long-term relationships with VICs and other top-tier clients.
• Strong knowledge of luxury fashion, trends, tailoring, and high-end craftsmanship.
• Highly organized with a proactive approach to sales and client engagement.
• Professional, polished, and a true brand ambassador, with a deep understanding of the luxury customer experience.
• Ability to work flexible hours, including weekends, evenings, and during high-traffic periods.