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- Tasks: Lead marketing strategies with partners to boost revenue and demand generation.
- Company: Emerson is a global leader in automation technology, driving innovation for a sustainable future.
- Benefits: Enjoy a collaborative culture, career development opportunities, and a commitment to diversity.
- Why this job: Join a dynamic team focused on impactful marketing initiatives and innovative solutions.
- Qualifications: 10+ years in strategic marketing, strong analytical skills, and experience with channel partners required.
- Other info: Remote work options available; ideal for those passionate about making a difference.
The predicted salary is between 36000 - 60000 £ per year.
Principal Channel Marketing Manager EMEA (m/f/d)
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Principal Channel Marketing Manager EMEA (m/f/d)
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Job Description
Our partner and distribution channel is a critical and growing component of our overall business! The Principal Channel Marketing Manager for EMEA will collaborate with our distributors and solutions integration partners to increase demand through marketing activities and scale our business. Through co-marketing you will align with partners on goals and strategies that support our business objectives. You will capture data, evaluate the impact of strategies, and report the results with a focus on lead generation, marketing influenced opportunity creation, and return on investment.
Job Description
Our partner and distribution channel is a critical and growing component of our overall business! The Principal Channel Marketing Manager for EMEA will collaborate with our distributors and solutions integration partners to increase demand through marketing activities and scale our business. Through co-marketing you will align with partners on goals and strategies that support our business objectives. You will capture data, evaluate the impact of strategies, and report the results with a focus on lead generation, marketing influenced opportunity creation, and return on investment.
Does this opportunity seem to be your next career step? Accelerate your career! Apply today!
In This Role, Your Responsibilities Will Be:
- Responsible for growing revenue through our indirect channel through Distribution and Solution Integration partners in the EMEA region through co-marketing activities
- Collaborate with partners to develop coordinated marketing strategies aligned to our marketing campaigns and business unit strategies
- Develop co-marketing strategies to drive eComms booking results through distributor platform
- Allocate co-marketing funds to distributors at the start of the year and propose a funding distribution plan that improves return on investment
- Meet with distributors and solutions and integrations partners regularly to ensure alignment and progress
- Develop and maintain relationships with other regional teams (Channel Sales Managers, country sales and field marketing) to ensure constant alignment between marketing and sales plans by country or region.
- Develop and maintain relationships with Marcom and digital Marketing team members
- Identify and advocate for new and innovative ways to increase demand generation with partners using pilot programs
- Lead monthly lead council meetings with Partner Sales Managers to review the performance of leads passed to distributors and determine when to make adjustments
- Gather co-marketing data, evaluate the impact of strategies, and report the results quarterly to NI business unit, marketing, and sales leaders with a focus on return on investment
Who You Are:
You always keep the end in sight and put in extra effort to meet deadlines. You lay out a thorough schedule and list steps for achieving objectives. You quickly and decisively take actions in fact-changing, unpredictable situations. You balance own interests with others’ interests. You adjust communication content and style to meet the needs of diverse stakeholders.
For This Role, You Will Need:
- Over a decade of experience specializing in driving revenue growth through strategic marketing initiatives.
- Expertise in collaborating with partners and distributors to align with overarching business goals, cultivate demand generation, and achieving balance across stakeholders
- History of building positive relationships, whether with channel sales managers, distributors, or internal teams, to ensure flawless alignment between marketing and sales plans.
- Analytical skills with a proven record of using data to evaluate campaign performance, optimize strategies, and communicate impactful results to collaborators.
- Initiative, a self-starter mentality, and a dedication to innovation, consistently identifying new ways to bring value and scale business through co-marketing activities.
- Excellent planning, organizational & time management skills
- Outstanding communication skills and integrity
- Experience in working with distribution channel and/or system integrator partners is a plus
Preferred Qualifications That Set You Apart:
- Track Record of Successful Co-Marketing Programs
- Extensive Channel Marketing Expertise
- Analytical Skills
- Digital Marketing Foresight
- Customer Relationship Management
- Proficiency with Marketing Tools
- Innovative Approach to Demand Generation
- Leadership and Communication Excellence
Our Culture & Commitment to You:
At Emerson, we prioritize a workplace where every employee is valued, respected, and empowered to grow. We foster an environment that encourages innovation, collaboration, and diverse perspectives—because we know that great ideas come from great teams. Our commitment to ongoing career development and growing an inclusive culture ensures you have the support to thrive. Whether through mentorship, training, or leadership opportunities, we invest in your success so you can make a lasting impact. We believe diverse teams, working together are key to driving growth and delivering business results.
About Us
WHY EMERSON
Our Commitment to Our People
At Emerson, we are motivated by a spirit of collaboration that helps our diverse, multicultural teams across the world drive innovation that makes the world healthier, safer, smarter, and more sustainable. And we want you to join us in our bold aspiration.
We have built an engaged community of inquisitive, dedicated people who thrive knowing they are welcomed, trusted, celebrated, and empowered to solve the world’s most complex problems — for our customers, our communities, and the planet. You’ll contribute to this vital work while further developing your skills through our award-winning employee development programs. We are a proud corporate citizen in every city where we operate and are committed to our people, our communities, and the world at large. We take this responsibility seriously and strive to make a positive impact through every endeavor.
At Emerson, you’ll see firsthand that our people are at the center of everything we do. So, let’s go. Let’s think differently. Learn, collaborate, and grow. Seek opportunity. Push boundaries. Be empowered to make things better. Speed up to break through. Let’s go, together.
Accessibility Assistance or Accommodation
If you have a disability and are having difficulty accessing or using this website to apply for a position, please contact: idisability.administrator@emerson.com .
About Emerson
Emerson is a global leader in automation technology and software. Through our deep domain expertise and legacy of flawless execution, Emerson helps customers in critical industries like life sciences, energy, power and renewables, chemical and advanced factory automation operate more sustainably while improving productivity, energy security and reliability.
With global operations and a comprehensive portfolio of software and technology, we are helping companies implement digital transformation to measurably improve their operations, conserve valuable resources and enhance their safety.
We offer equitable opportunities, celebrate diversity, and embrace challenges with confidence that, together, we can make an impact across a broad spectrum of countries and industries. Whether you’re an established professional looking for a career change, an undergraduate student exploring possibilities, or a recent graduate with an advanced degree, you’ll find your chance to make a difference with Emerson. Join our team – let’s go!
No calls or agencies please.
Seniority level
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Seniority level
Mid-Senior level
Employment type
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Employment type
Full-time
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Job function
Sales and Marketing
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Industries
Automation Machinery Manufacturing
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Principal Channel Marketing Manager EMEA (m/f/d) employer: Emerson
Contact Detail:
Emerson Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Principal Channel Marketing Manager EMEA (m/f/d)
✨Tip Number 1
Network with professionals in the channel marketing space, especially those who have experience with EMEA markets. Attend industry events or webinars to connect with potential colleagues and partners, as personal connections can often lead to job opportunities.
✨Tip Number 2
Familiarise yourself with the latest trends in digital marketing and co-marketing strategies. Being knowledgeable about innovative approaches will not only help you stand out but also demonstrate your commitment to driving demand generation effectively.
✨Tip Number 3
Prepare to discuss specific examples of successful co-marketing initiatives you've led or been a part of. Highlighting measurable outcomes and your analytical skills will show that you can contribute to Emerson's goals right from the start.
✨Tip Number 4
Research Emerson’s current partnerships and marketing strategies. Understanding their business model and how they collaborate with distributors will allow you to tailor your discussions and show how you can add value to their existing efforts.
We think you need these skills to ace Principal Channel Marketing Manager EMEA (m/f/d)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in channel marketing and collaboration with distributors. Use specific examples that demonstrate your ability to drive revenue growth and align marketing strategies with business objectives.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Discuss how your background aligns with the responsibilities outlined in the job description, particularly your experience in co-marketing and demand generation.
Showcase Analytical Skills: Emphasise your analytical skills by providing examples of how you've used data to evaluate campaign performance and optimise strategies in previous roles. This will resonate well with the company's focus on return on investment.
Highlight Communication Abilities: Since the role requires excellent communication skills, include instances where you've successfully collaborated with diverse stakeholders. This could involve working with sales teams, partners, or internal departments to achieve common goals.
How to prepare for a job interview at Emerson
✨Showcase Your Strategic Marketing Experience
Make sure to highlight your extensive experience in driving revenue growth through strategic marketing initiatives. Be prepared to discuss specific examples of successful co-marketing programmes you've led and how they aligned with business goals.
✨Demonstrate Analytical Skills
Since the role requires evaluating campaign performance, come equipped with data-driven insights from your past experiences. Discuss how you've used analytics to optimise strategies and report impactful results to stakeholders.
✨Emphasise Relationship Building
This position involves collaborating with various partners and internal teams. Share examples of how you've successfully built and maintained relationships with channel sales managers, distributors, or other key stakeholders to ensure alignment between marketing and sales.
✨Prepare for Scenario-Based Questions
Expect questions that assess your ability to handle unpredictable situations. Prepare to discuss how you’ve taken decisive actions in challenging scenarios, balancing your interests with those of others while achieving objectives.
