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- Tasks: Lead marketing strategies to boost sales and engagement across EMEA.
- Company: Join Emerson T&M, a leader in test and measurement solutions.
- Benefits: Enjoy a supportive culture with career development and mentorship opportunities.
- Why this job: Make an impact in a collaborative environment that values innovation and diverse perspectives.
- Qualifications: 10+ years in marketing/sales with a Bachelor's degree; UK-based and English-speaking required.
- Other info: Experience in account-based marketing and knowledge of the industry is preferred.
The predicted salary is between 43200 - 72000 £ per year.
Emerson T&M (Test & Measurement) is searching for a customer-focused marketing leader to join our Field Marketing team in EMEA. Based in the UK, the role collaborates closely with our EMEA field marketing and local sales teams to drive engagement, pipeline and revenue across our customers in EMEA. The experienced candidate deeply understands the UK and greater Europe test and measurement market, has a strong affinity for customer and sales success, experience in account-based marketing and sales enablement, and the ability to effectively collaborate with global, cross-functional teams.
Does this opportunity seem to be your next career step? Accelerate your career! Apply today! In This Role, Your Responsibilities Will Be:
- Be a trusted partner to EMEA sales & marketing leadership by understanding and supporting the needs of the region through careful planning of marketing strategies and programs that accelerate pipeline and revenue growth.
- Partner closely with regional sales leadership and account managers to understand the country business goals, related account landscape, the specific goals identified to achieve revenue growth.
- Identify marketing strategy needed and collaborate with the greater marketing and BU teams across the globe to identify activities and develop the strategy, tactics, messaging and enablement to drive effective marketing activation in region.
- Leverage customer intimacy, sales relationships and knowledge of regional preferences and watering holes to provide localization needs and ensure regional relevancy of marketing and event efforts.
- Apply knowledge of industry and related associations, partners and third party media to improve NI awareness and ensure reaching local customers where they are.
- Lead regional sales communications (newsletters, trainings, regular updates) to ensure sales awareness and uptake of marketing campaign, content and local events. Ensure sales has access to and is using provided templates and materials to help drive customer engagement.
- Ensure activity effectives and demand growth by actively checking in with sales, monitoring reports in SFDC and enabling account-specific communication and activation.
Who You Are:
You model collaboration across the organization. You are decisive and make high-quality decisions, even when based on incomplete information or in the face of uncertainty. You pursue everything with energy, drive, and the need to finish.
For This Role, You Will Need:
- Bachelors degree, plus 10+ years of marketing and/or sales experience required
- Must be located in UK and English speaking
Preferred Qualifications That Set You Apart:
- Account based marketing experience preferred
- Knowledge of test and measurement industry a plus
- Salesforce / CRM experience preferred
Our Culture & Commitment to You:
At Emerson, we prioritize a workplace where every employee is valued, respected, and empowered to grow. We foster an environment that encourages innovation, collaboration, and diverse perspectives—because we know that great ideas come from great teams. Our commitment to ongoing career development and growing an inclusive culture ensures you have the support to thrive. Whether through mentorship, training, or leadership opportunities, we invest in your success so you can make a lasting impact. We believe diverse teams, working together are key to driving growth and delivering business results.
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Principal Field Marketing Manager (m/f/d) - EMEA employer: Emerson Electric
Contact Detail:
Emerson Electric Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Principal Field Marketing Manager (m/f/d) - EMEA
✨Tip Number 1
Familiarise yourself with the test and measurement industry. Understanding the key players, trends, and challenges in this sector will not only help you during interviews but also demonstrate your genuine interest in the role.
✨Tip Number 2
Network with professionals in the field marketing and sales sectors, especially those who have experience in account-based marketing. Engaging with them can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Showcase your collaboration skills by discussing past experiences where you worked closely with sales teams. Highlighting your ability to partner effectively will resonate well with the hiring managers.
✨Tip Number 4
Stay updated on the latest marketing tools and CRM systems, particularly Salesforce. Being knowledgeable about these platforms will give you an edge and show that you're ready to hit the ground running.
We think you need these skills to ace Principal Field Marketing Manager (m/f/d) - EMEA
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing and sales, particularly in account-based marketing and the test and measurement industry. Use specific examples that demonstrate your success in driving engagement and revenue growth.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of the EMEA market and your ability to collaborate with sales teams. Mention how your skills align with the responsibilities outlined in the job description and express your enthusiasm for the role.
Highlight Relevant Skills: Emphasise your experience with Salesforce or other CRM systems, as well as your ability to lead communications and marketing strategies. Make sure to include any specific metrics or achievements that demonstrate your effectiveness in previous roles.
Proofread and Edit: Before submitting your application, carefully proofread your documents for any spelling or grammatical errors. A polished application reflects your attention to detail and professionalism, which are crucial for a leadership role.
How to prepare for a job interview at Emerson Electric
✨Understand the Market
Make sure to research the test and measurement market in the UK and Europe. Familiarise yourself with current trends, key players, and challenges. This knowledge will help you demonstrate your expertise and show how you can contribute to Emerson's goals.
✨Showcase Collaboration Skills
Emphasise your ability to work with cross-functional teams. Prepare examples of past experiences where you successfully collaborated with sales and marketing teams to achieve common objectives. This will highlight your fit for a role that requires strong partnership skills.
✨Prepare for Account-Based Marketing Discussions
Since account-based marketing experience is preferred, be ready to discuss your strategies and successes in this area. Share specific examples of how you've tailored marketing efforts to meet the needs of individual accounts or regions.
✨Demonstrate Customer Focus
Be prepared to talk about how you have used customer insights to drive marketing strategies. Discuss any methods you've employed to gather customer feedback and how it influenced your marketing decisions, showcasing your commitment to customer success.
