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- Tasks: Own the go-to-market strategy for AI products and drive awareness and adoption.
- Company: Emergn, a dynamic tech company with a focus on innovation.
- Benefits: Flexible work model, health insurance, 23 vacation days, and personal development opportunities.
- Other info: Must be based in Portugal and work on-site in Porto at least 2 days a week.
- Why this job: Make a real impact in the AI space while working with a talented international team.
- Qualifications: 5+ years in product marketing, preferably in B2B SaaS or tech consulting.
The predicted salary is between 50000 - 70000 £ per year.
As a Product Marketing Manager at Emergn you will own the go-to-market strategy for Praxis and Emergn’s AI offerings, turning differentiated capabilities into measurable adoption and pipeline growth.
We want you to:
- Own the positioning, messaging, and value propositions for Praxis and Emergn’s AI capabilities across all tiers and audiences.
- Build and run targeted campaigns that drive awareness, trial, and adoption across individual, business, and enterprise segments.
- Partner closely with Sales to sharpen how they pitch and sell Praxis and AI offerings, keeping enablement materials current.
- Build and grow practitioner communities around Praxis and AI-enabled product management.
- Define KPIs and maintain dashboards that connect marketing activity to business impact, capability by capability.
This job might be for you if you have:
- 5+ years in product marketing, ideally in a B2B SaaS or technology consulting environment.
- A track record of translating complex products into clear, compelling positioning for both technical and business buyers.
- Hands‑on experience running campaigns that contribute to pipeline, not just brand awareness.
- Strong sales enablement instincts and experience staying close to the field.
- Comfort using performance data to iterate and improve, not just report.
You might also have:
- Hands‑on experience marketing AI products or platforms to enterprise buyers.
- A background in agile, product management, or digital transformation.
- Enough to speak the language of the buyers you’ll be targeting.
Location requirement:
You must be based in Portugal and available to work on‑site in our local office in Porto at least 2 days per week.
What we offer:
- Work within a dynamic international team of experts.
- Excellent opportunity for personal and professional development.
- Flexible work model and the freedom to choose the tools that suit you best – Mac or Windows.
- Ability to work with modern technologies.
- Extensive catalogue of educational programs, the possibility of training and certification at the expense of the company.
- Health and life insurance.
- 23 vacation days yearly.
- Birthday gift.
Product Marketing Manager employer: Emergn
Contact Detail:
Emergn Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to folks in your industry on LinkedIn or at local meetups. We can’t stress enough how important it is to make connections that could lead to job opportunities.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past campaigns and successes. This will help us see how you can drive awareness and adoption for our AI offerings.
✨Tip Number 3
Prepare for interviews by understanding our products inside and out. We want to see how you can translate complex ideas into clear messaging, so brush up on your product marketing knowledge!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take that extra step.
We think you need these skills to ace Product Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Product Marketing Manager. Highlight your experience in B2B SaaS and any hands-on campaigns you've run that contributed to pipeline growth. We want to see how you can turn complex products into clear messaging!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about AI and product marketing. Share specific examples of how you've successfully positioned products and driven adoption in the past. Let us know why you're the perfect fit for our team!
Showcase Your Data Skills: Since we love data-driven decisions, make sure to mention your experience with KPIs and dashboards. Talk about how you've used performance data to iterate on campaigns and improve results. We want to see your analytical side!
Apply Through Our Website: Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining our dynamic team at Emergn!
How to prepare for a job interview at Emergn
✨Know Your Product Inside Out
As a Product Marketing Manager, you need to be the expert on Praxis and Emergn’s AI offerings. Make sure you understand the product features, benefits, and how they stand out in the market. This will help you articulate your vision for positioning and messaging during the interview.
✨Showcase Your Campaign Success
Prepare to discuss specific campaigns you've run that contributed to pipeline growth, not just brand awareness. Bring data and examples that demonstrate your ability to drive measurable results, as this aligns perfectly with what the company is looking for.
✨Foster Sales Collaboration
Highlight your experience working closely with sales teams. Be ready to share how you've created enablement materials and sharpened pitches. This shows you understand the importance of collaboration in driving product adoption and success.
✨Speak the Language of Your Audience
Since you'll be targeting both technical and business buyers, practice articulating complex concepts in simple terms. Prepare examples of how you've successfully communicated with different audience segments, showcasing your versatility and understanding of their needs.