Social Media Lead - Volunteer

Emerge Worldwide is seeking a strategic and creative Social Media Lead to lead — and actively deliver — our digital communications. This role is both strategic and practical. You will design content, publish content, host online discussions and actively manage platforms.

The Social Media Lead plays a strategic and safeguarding-critical role in advancing Emerge Worldwide’s mission to prevent grooming, sexual exploitation and sex trafficking. This role is not simply about posting content; it is about shaping narrative, increasing prevention, strengthening partnerships and ensuring that women and girls encounter accurate, trauma-informed information in digital spaces.

Through a clear digital strategy and consistent messaging, the Social Media Lead strengthens Emerge Worldwide’s credibility and national voice. A strong online presence builds trust with survivors, professionals, schools, corporates and policymakers — opening doors for training, partnerships and funding that directly support prevention and empowerment initiatives. Consistent, high-quality posting has preventative impact. Educational content about red flags, online grooming, coercive control and intersectional vulnerabilities can help young people recognise harmful behaviour earlier. Parents, carers and teachers may identify warning signs sooner. Increased awareness can interrupt exploitation before it escalates.

Collaboration with the Communications Department ensures language is trauma-informed and safeguarding-aware. Sensitive issues are handled ethically, reducing the risk of re-traumatisation and creating a digital environment where survivors feel seen, respected and safe. Cross-department collaboration ensures campaigns, policy work, education programmes and fundraising initiatives are amplified effectively. This leads to increased attendance at training, stronger campaign mobilisation, greater public engagement and enhanced funding — all of which contribute to tangible protection and support for vulnerable girls and young women.

By analysing performance data, the Social Media Lead helps Emerge Worldwide reach high-risk demographics more effectively. Data-informed decisions improve targeting, engagement and resource allocation, ensuring messaging reaches those most vulnerable. In summary, the outcomes of this role contribute directly to early identification, public education, cultural awareness and increased access to prevention services. The Social Media Lead helps transform awareness into action — strengthening Emerge Worldwide’s impact in advocating for women and girls against grooming, sexual exploitation and sex trafficking.

What are we looking for?

• Experience managing and actively posting across social media platforms.
• Strong graphic design capability (Canva or equivalent).
• Experience creating and editing short-form video content.
• Ability to write compelling, engaging, trauma-informed content.
• Good attention to detail and accuracy.
• Ability to transform small snippets of information into interesting and engaging stories suitable for Social Media platforms.
• Experience collaborating with communications teams on tone and messaging.
• Experience working across teams and gathering content from stakeholders.
• Strong organisational skills and ability to manage content calendars.
• Passion for ending sexual exploitation and trafficking.
• A motivated, enthusiastic individual who has proven working experience and is passionate about social media and marketing, and producing tangible results.
• Good interpersonal skills dealing with people sensitively and respectfully from a wide range of backgrounds.
• Strong strategic development, project management and articulate communication skills.
• Experience of managing a team and projects.
• Experience of managing multiple campaigns, with excellent organisational and time-management skills, delivering effective targeted outcomes.
• The ability to inspire people to act and get involved internally and externally.
• Proactive and shows initiative, with the ability to work unsupervised.
• Friendly, approachable manner – able to build rapport with a range of partners and staff, and provide a collaborative team environment.

What will you be doing?

• You will lead and set clear strategy, direction and plans for Emerge Worldwide’s Social Media communications, create engaging content, supervise the Team and encourage community mobilisation.
• You will work closely with the Communications Department and collaborate with the Education, Events & Fundraising and Policy departments and external stakeholders.

Strategy & Direction

• Develop and implement the Social Media & Digital Strategy aligned to campaigns and organisational priorities.
• Set KPIs and growth targets.
• Lead monthly planning meetings and oversee content calendars.
• Manage and support Social Media Volunteers, including performance management / feedback meetings.

Content Creation, Design & Publishing

• Design, create and publish high-quality digital content across platforms.
• Manage day-to-day posting and scheduling.
• Create graphics, reels, videos, carousels, and campaign visuals.
• Capture live content from events where required.
• Ensure all content aligns with brand standards.

Language, Messaging & Communications Collaboration

• Work closely with the Communications Department to ensure trauma-informed and safeguarding-aware language.
• Consistent tone of voice.
• Alignment with policy and campaign messaging.
• Review and refine messaging before publication where necessary.
• Ensure sensitive topics are handled ethically and responsibly and all information meets safeguarding, confidentiality and GDPR standards.

Cross-Department Collaboration

• Collaborate with all Emerge Worldwide departments.
• Translate departmental work into engaging digital content.
• Support campaign launches and digital activations.

Analytics & Growth

• Monitor analytics and produce monthly performance reports and feed into quarterly impact reports.
• Optimise content based on insights.
• Grow reach, engagement and supporter conversion.