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- Tasks: Lead and build a dynamic marketing strategy from scratch to drive revenue growth.
- Company: Emerald Technology, a fast-growing global employment solutions provider.
- Benefits: Competitive salary, flexible working, and opportunities for professional development.
- Why this job: Be a key player in shaping the future of global hiring and workforce mobility.
- Qualifications: 8-12 years of senior B2B marketing experience, ideally in EOR or HR tech.
- Other info: Join a boot-strapped company with a 30% YOY growth rate and exciting career prospects.
The predicted salary is between 72000 - 108000 £ per year.
Emerald Technology is a fast-growing Employer of Record (EOR) and global employment solutions provider, helping companies hire, manage, and pay international talent compliantly and efficiently. We partner with ambitious businesses across technology and professional services to enable seamless global expansion.
As we scale our go-to-market strategy, we are seeking an exceptional Head of Marketing to build Emerald Technology’s marketing engine from the ground up, owning demand generation, pipeline creation and partner-led growth with direct accountability for revenue outcomes.
The Head of Marketing will own Emerald Technology’s entire marketing strategy and execution, with full responsibility for pipeline growth, brand positioning, and partner-led marketing. This is a highly commercial, data-driven role for a senior marketer who thrives in B2B services, ideally within HR tech, SaaS, fintech or professional services.
You will build and lead a high-performance marketing function, working closely with Sales, Partnerships, Product, and Leadership to drive qualified demand and revenue at pace. This is a hands-on, builder role. In the first 12–18 months, you will personally design, launch and optimise our demand engine while selectively hiring and scaling a lean and high-impact team.
Key Responsibilities
- Own and deliver Emerald Technology’s full demand generation strategy across digital, content, paid media, events, ABM, SEO, and lifecycle marketing.
- Build scalable, predictable lead generation and pipeline acceleration engines aligned to sales targets.
- Own the technology stack, optimising current technology and providers as well as implementing new technologies including AI-powered demand generation tech stack to build the go to market playbook to scale pipeline.
- Implement multi-channel demand campaigns focused on driving pipeline and revenue contribution.
- Optimise conversion rates across the funnel using data, testing and automation.
- Oversee marketing operations, attribution, reporting and ROI measurement.
Partnership & Alliance Marketing
- Design and execute a world-class partnership marketing strategy alongside our Partner and Alliances team.
- Build joint go-to-market campaigns with technology, payroll, legal, accounting and HR partners.
- Manage co-branded content, webinars, events and referral programmes.
- Drive partner-sourced and partner-influenced pipeline growth.
Brand & Content Positioning
- Own Emerald Technology’s brand strategy and messaging in the UK and international markets including writing, approving and ideating the right content across Marketing.
- Ensure consistent positioning across all customer touchpoints.
- Build authority in the EOR, global hiring and distributed workforce space through thought leadership, PR and content.
Leadership & Team Development
- Build, manage, and develop a high-performing marketing team, contractors and agency partners.
- Set clear goals, KPIs, and performance standards across all marketing functions.
- Champion a culture of accountability, experimentation and continuous improvement.
Cross-Functional Collaboration
- Partner closely with Sales and Partnership leadership on pipeline planning, ICP definition and revenue forecasting.
- Align with Product on go-to-market launches and customer insights.
- Support Customer Success with retention, upsell and advocacy programmes.
Key Success Metrics
- Marketing-sourced and marketing-influenced revenue.
- Cost per lead (CPL) and customer acquisition cost (CAC).
- Lead-to-opportunity and opportunity-to-win conversion rates.
- Partner-sourced pipeline and revenue.
- Brand awareness and category presence.
- Funnel velocity and pipeline coverage.
Essential Skills & Experience
- 8–12+ years’ senior B2B marketing experience ideally in EOR, HR tech, SaaS, fintech or professional services.
- Proven track record and experience of building and scaling demand generation in high-growth environments from ground zero.
- Experience in building and executing revenue programs and enablements with Sales.
- Strong experience in partnership and ecosystem marketing.
Head of Marketing in Birmingham employer: Emerald Technology
Contact Detail:
Emerald Technology Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing in Birmingham
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a personal website or portfolio that highlights your achievements and projects. This is your chance to showcase what you can bring to the table, especially for a role like Head of Marketing where creativity and results matter.
✨Tip Number 3
Prepare for interviews like it’s game day! Research the company, understand their market position, and come armed with questions that show you’re genuinely interested in their growth. Tailor your responses to demonstrate how your experience aligns with their goals.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got a streamlined process that makes it easy for you to get your application in front of the right people. Plus, it shows you’re serious about joining our team at Emerald Technology!
We think you need these skills to ace Head of Marketing in Birmingham
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Head of Marketing role. Highlight your experience in demand generation and pipeline growth, as these are key for us at Emerald Technology. Use specific examples that showcase your achievements in similar environments.
Craft a Compelling Cover Letter: Your cover letter should tell us why you're the perfect fit for this role. Share your passion for marketing and how your background aligns with our mission at Emerald. Don’t forget to mention any relevant experience in HR tech or SaaS!
Showcase Your Data-Driven Mindset: Since this role is highly data-driven, make sure to include examples of how you've used data to drive marketing decisions in the past. We love numbers, so if you can quantify your successes, do it!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining our team!
How to prepare for a job interview at Emerald Technology
✨Know Your Numbers
As the Head of Marketing, you'll need to demonstrate a strong grasp of metrics. Be prepared to discuss your past successes in demand generation, including specific figures like lead conversion rates and revenue growth. This shows you understand the commercial side of marketing.
✨Showcase Your Playbook
Emerald Technology is looking for someone who can build and scale a demand generation strategy from scratch. Bring examples of your previous playbooks that have driven pipeline and revenue. Highlight how you adapted strategies based on data and market feedback.
✨Emphasise Cross-Functional Collaboration
This role requires working closely with Sales, Partnerships, and Product teams. Prepare examples of how you've successfully collaborated across departments in the past. Discuss how you aligned marketing efforts with sales targets and product launches to drive results.
✨Be Ready to Get Hands-On
Since this is a builder role, be ready to talk about your hands-on experience in executing marketing campaigns. Share stories where you personally designed and launched successful initiatives, and explain how you plan to roll up your sleeves at Emerald Technology.
