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- Tasks: Lead and optimise global digital marketing strategies to drive brand visibility and demand generation.
- Company: Emerald Clinical Trials, a leader in clinical research with a focus on improving lives.
- Benefits: Join a purpose-driven team with global reach and local expertise, fostering collaboration and innovation.
- Why this job: Make a real impact in healthcare while working with cutting-edge digital marketing tools.
- Qualifications: 4+ years in B2B digital marketing, preferably in pharma or healthcare, with strong analytical skills.
- Other info: Full-time role based in the UK, with a commitment to diversity and equal opportunity.
The predicted salary is between 40000 - 50000 £ per year.
Emerald Clinical Trials is a global leader in clinical research, partnering with over 160 biotech companies and 15 of the world’s top 20 pharmaceutical firms. Headquartered in Singapore, we combine scientific excellence with operational expertise to deliver end-to-end clinical trial solutions across all phases, offering Phase I-IV and real‑world studies.
With over 25 years of experience and a world‑renowned focus in renal research, Emerald Clinical has helped drive medical breakthroughs through deep scientific insight, flawless execution, and an unwavering commitment to quality.
We are looking for a Digital Marketing Manager to lead and optimise our global digital marketing strategy. You will drive brand visibility, demand generation, and measurable commercial impact across key markets. This role owns SEO, paid media, website performance, and digital analytics, ensuring all activity is data‑driven and aligned to business growth objectives.
Responsibilities:- Own and deliver SEO strategy, including technical optimisation and keyword planning
- Manage and optimise Google Ads and paid media campaigns
- Deliver multi‑channel digital campaigns to drive lead generation and pipeline growth
- Conduct competitor and performance analysis to identify opportunities
- Own website CMS, updates, and optimisation
- Track, analyse, and report on digital performance and ROI
- Collaborate with Marketing, Scientific, and Business Development teams
- Leverage AI tools and digital technologies to improve performance
- 4+ years’ experience in B2B digital marketing
- Experience in pharma, healthcare, or life sciences preferred
- Strong hands‑on expertise in SEO, PPC, Google Ads, and analytics tools (GA4, GTM)
- Experience with CMS platforms and tools such as SEMrush, Hotjar, Canva
- Strong analytical and data‑driven mindset
- Able to work independently in a fast‑paced, global environment
This is a full‑time permanent role based in the UK. We are an equal‑opportunity employer and encourage applications from all qualified candidates.
Digital Marketing Manager employer: Emerald Clinical
Contact Detail:
Emerald Clinical Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your digital marketing projects. This is a great way to demonstrate your expertise in SEO, PPC, and analytics tools to potential employers.
✨Tip Number 3
Prepare for interviews by researching the company and its recent projects. Tailor your answers to highlight how your experience aligns with their goals, especially in the pharma and healthcare sectors.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining our mission to improve healthcare.
We think you need these skills to ace Digital Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Digital Marketing Manager role. Highlight your experience in B2B digital marketing, especially in pharma or healthcare, and showcase your hands-on expertise in SEO and PPC. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about digital marketing and how you can contribute to our mission at Emerald Clinical Trials. Be sure to mention specific achievements that demonstrate your impact in previous roles.
Showcase Your Analytical Skills: Since this role is all about data-driven decisions, make sure to highlight your analytical mindset. Share examples of how you've used tools like Google Analytics or SEMrush to drive results in past campaigns. We love numbers that tell a story!
Apply Through Our Website: We encourage you to apply directly through our website for the best chance of getting noticed. It’s super easy, and you’ll be able to submit all your materials in one go. Plus, we love seeing candidates who take the initiative to connect with us directly!
How to prepare for a job interview at Emerald Clinical
✨Know Your Digital Marketing Stuff
Make sure you brush up on your SEO, PPC, and analytics skills. Be ready to discuss specific campaigns you've managed and the results they achieved. This role is all about data-driven decisions, so come prepared with examples that showcase your analytical mindset.
✨Understand the Pharma Landscape
Since Emerald Clinical Trials operates in the healthcare sector, it’s crucial to have a grasp of the industry. Familiarise yourself with current trends in clinical research and how digital marketing plays a role in this space. Showing that you understand the unique challenges and opportunities in pharma will set you apart.
✨Showcase Your Collaborative Spirit
This role involves working closely with various teams, so be ready to share experiences where you’ve successfully collaborated with others. Highlight any cross-functional projects you've been part of, especially those that required input from scientific or business development teams.
✨Prepare for Performance Metrics Questions
Expect questions about how you track and measure success in your digital campaigns. Be prepared to discuss tools like Google Analytics and how you use data to optimise performance. Having concrete examples of how you've improved ROI in past roles will demonstrate your effectiveness as a Digital Marketing Manager.