Customer Acquisition Manager

Responsibilities:

• Execute tests, collect and analyze data, identify trends and insights in order to achieve CAC targets.
• Track, report, and analyze website analytics and PPC initiatives and campaigns.
• Optimize copy and landing pages for paid search engine marketing campaigns.
• Share insights with the marketing team and throughout the organization and foster a collaborative learning environment.
• Perform ongoing paid keyword discovery, expansion, and optimization.
• Build out tests to prove out hypotheses and recommend performance optimizations along with best practices.
• Take a data-driven approach to managing campaigns and derive insights on strategy and performance.
• Communicate weekly updates, progress reports, timelines, and results.
• Develop forecasts and budgets for paid social and other media channels.

Requirements:

• 5+ years’ experience in growth role or growth-related role.
• Proven SEM experience and success managing PPC campaigns across Google, Yahoo, Bing, and Apple Search Ads.
• Well-versed in performance marketing, conversion, and online customer acquisition.
• Up to date with the latest trends and best practices in search engine marketing and overall paid acquisition channels.
• Proven track record of success growing user bases, optimizing funnels, and understanding how to measure and maximize products.
• Strong analytical bent, with experience running split tests, optimizing funnels, and developing metrics.
• You are hands-on and roll up your sleeves. You readily switch from analyzing data to get an answer to a hunch, to A/B testing email copy and product features, to brainstorming new growth ideas.
• You’re a self-starter who is comfortable in a fast-paced ‘startup’ environment.

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